Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Social Media Marketing Expert
Sarah Davis
Ex-Ogilvy. Worked for Pepsi and HSBC.
I’m a Freelance Marketing Consultant who helps brands in the Health, Fitness & Wellness industries to get clear on their brand personalities and communicate in a way that’s impactful, ethical and genuine. I've worked both in-house and at advertising agencies, and my experience ranges from tiny startups to some of the world's largest brands. In 2018 I quit my job to go freelance, purposefully building a business that tied into my interests in the Health, Fitness and Wellness sectors. I’m passionate about using marketing ethically and helping companies understand what makes their customers tick. I’m also a HUGE advocate of wellness and work/life balance and will rant about it for hours if left unsupervised. In 2021, I took the leap into the so-called 'digital nomad' life. I'm now location independent and work remotely around the world. I'm back in London from time to time, but mostly, you'll find me somewhere with great weather and even better waves 🌊 I’d love to hear from you if you're working in the Health, Fitness or Wellness industries and are looking to supercharge your marketing OR if just fancy a chat about all things wellness. Specialities: Social Media, Paid Social, Social Media Management, Facebook & Instagram ads, Social Media Strategy, Social Media Training
Sarah is Available for Projects
Work with SarahEmployment Highlights
Marketing & Social Media Consultant
Independent
June 2018 - Present (6 years 7 months)
Social Strategist
Ogilvy UK
February 2017 - June 2018 (1 year 5 months)
Paid Social Manager
OMD UK
March 2016 - February 2017 (1 year)
Social Media Manager
Teletext Holidays
March 2015 - March 2016 (1 year 1 month)
Education Highlights
BA (Hons) in English Literature & Linguistics, 2:1, English Literature & Linguistics
University of Manchester
September 2009 - May 2012 (2 years 9 months)
Portfolio
Holiday Extras
Holiday Extras
Teletext Holidays
Teletext Holidays
Pinstitute
Social Media Strategy
DOSE - Instagram Management
www.holidayextras.co.uk
Holiday Extras Travel Guide
Holiday Extras
Holiday Extras
Teletext Holidays
Teletext Holidays
Pinstitute
Social Media Strategy
DOSE - Instagram Management
www.holidayextras.co.uk
Holiday Extras Travel Guide
Resume
Marketing & Social Media Consultant
Independent
June 2018 - Present (6 years 7 months)
Sarah is a self-employed marketing and social media consultant specializing in health, fitness and wellness industries.
- Provided digital marketing services including brand and marketing strategy, social media strategy, social media management and paid social advertising.
- Created and implemented social media strategies for leading London gyms.
- Achieved cost per lead of £4 for the chain of yoga studios.
- Grew email database by 1000's with minimal spend and a CPL of under £1.
Social Strategist
Ogilvy UK
February 2017 - June 2018 (1 year 5 months)
- Created social media strategies for global brands including Amnesty International, HSBC and Philips.
- Nominated for B2B LinkedIn Marketing Award for work on Inmarsat, a global aviation brand.
- Created and executed a social campaign for Amnesty International to raise awareness and donations for refugees in key countries.
Paid Social Manager
OMD UK
March 2016 - February 2017 (1 year)
OMD UK is a UK-based marketing performance company that represents some of the world's biggest brands.
- Led on the Boots account, planned and executed all major campaigns, including Black Friday and Christmas campaigns.
- Ran a hugely successful January campaign for easyJet, brought an ROI of over 4.
- Managed Heinz Beans new brand campaign, supported the TVC launch, and ran a brand lift study alongside it.
- Supported Pinterest's 'Pinstitute' event.
- Worked for various brands including Boots, No7, Soap & Glory, Seventeen, Heinz, easyJet, Weight Watchers, SSE, and PepsiCo.
Social Media Manager
Teletext Holidays
March 2015 - March 2016 (1 year 1 month)
Teletext Holidays is a British travel company providing great value holidays at affordable prices.
- Managed all social media activity both paid and organic.
- Implemented an organic social media strategy as well as a commercially profitable direct response social function for the first time in the company's history.
- Spoke at a GADM travel event on social media strategy.
- Was a finalist for Masters of Marketing's Rising Star of The Year in 2015.
Social Media & Content Strategist
Holiday Extras
March 2013 - January 2015 (1 year 11 months)
Holiday Extras is a travel booking company in the UK focusing on building a selection of travel apps and services, curating the best products and services and delivering exceptional service.
- Managed social accounts and planned, measured, and reported on ROI from social channels.
- Acted as the editor of the company blog - managing several freelance writers and sub-editing articles.
- Gained both Google Analytics and Advanced Grammar qualifications.
Education
BA (Hons) in English Literature & Linguistics, 2:1, English Literature & Linguistics
University of Manchester
September 2009 - May 2012 (2 years 9 months)
- Was a student representative during her time at the university.