Sarah Davis
Social Media Marketing Expert

Sarah Davis

Worked for Ogilvy and OMD. Handled clients like Pepsi, Philips, easyJet and HSBC.
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About

Sarah Davis is a Social Media and Marketing Consultant with experience delivering paid and organic strategies for global brands. She specialises in social media management, paid social advertising, and content creation, helping businesses engage audiences and drive measurable growth. Her career spans agency roles at Ogilvy UK and OMD UK, where she created award-nominated campaigns for Amnesty International, HSBC, Philips, and Inmarsat, and led paid social for Boots, easyJet, Heinz, PepsiCo, and Weight Watchers. She has also managed social media in-house for Teletext Holidays and Holiday Extras, and since 2018 has consulted independently for clients in the health, fitness, wellness, and travel sectors, achieving industry-leading ROI and engagement results.

Employment

5 roles
Jun 2018 - Present 7 years 11 months
Marketing & Social Media Consultant
Independent
  • Provided end-to-end digital marketing services for clients in the health, fitness, wellness, and travel industries, including brand and marketing strategy, social media strategy, and paid social advertising.
  • Created and implemented social media strategies for leading London gyms, increasing engagement and customer acquisition.
  • Managed social media accounts and campaigns across multiple platforms, ensuring consistent brand voice and optimised performance.
  • Achieved a cost per lead of £4 for a chain of yoga studios and grew email databases by thousands with minimal spend, achieving a CPL of under £1.
  • Delivered content creation, copywriting, and campaign management to support client visibility and growth.
  • Secured travel partnerships and produced written content to enhance brand storytelling and online presence.
Feb 2017 - Jun 2018 1 year 4 months
Social Strategist
Ogilvy UK
  • Created social media strategies for global brands including Amnesty International, HSBC and Philips.
  • Nominated for B2B LinkedIn Marketing Award for work on Inmarsat, a global aviation brand.
  • Created and executed a social campaign for Amnesty International to raise awareness and donations for refugees in key countries.
Mar 2016 - Feb 2017 11 months
Paid Social Manager
OMD UK

OMD UK is a UK-based marketing performance company that represents some of the world's biggest brands.

  • Led on the Boots account, planned and executed all major campaigns, including Black Friday and Christmas campaigns.
  • Ran a hugely successful January campaign for easyJet, brought an ROI of over 4.
  • Managed Heinz Beans new brand campaign, supported the TVC launch, and ran a brand lift study alongside it.
  • Supported Pinterest's 'Pinstitute' event.
  • Worked for various brands including Boots, No7, Soap & Glory, Seventeen, Heinz, easyJet, Weight Watchers, SSE, and PepsiCo.
Mar 2015 - Mar 2016 1 year
Social Media Manager
Teletext Holidays

Teletext Holidays is a British travel company providing great value holidays at affordable prices.

  • Managed all social media activity both paid and organic.
  • Implemented an organic social media strategy as well as a commercially profitable direct response social function for the first time in the company's history.
  • Spoke at a GADM travel event on social media strategy.
  • Was a finalist for Masters of Marketing's Rising Star of The Year in 2015.
Mar 2013 - Jan 2015 1 year 10 months
Social Media & Content Strategist
Holiday Extras

Holiday Extras is a travel booking company in the UK focusing on building a selection of travel apps and services, curating the best products and services and delivering exceptional service.

  • Managed social accounts and planned, measured, and reported on ROI from social channels.
  • Acted as the editor of the company blog - managing several freelance writers and sub-editing articles.
  • Gained both Google Analytics and Advanced Grammar qualifications.

Education

Sep 2009 - May 2012 2 years 8 months
BA (Hons) in English Literature & Linguistics, 2:1, English Literature & Linguistics
University of Manchester

Portfolio

11 items