<ul><li>Wrote on lifestyle topics and conceptualized content angles with editor.</li><li>Covered movies and television reviews, as well as crafted games reviews.</li></ul>

Writer

<ul><li>Effectively strategized and executed large scale projects with a team of ten for marketing campaigns and new product launches, contributing to 10% of total company sales.</li><li>Achieved record sales twice in July 2017 and May 2018 with joint efforts from the sales team through aggressive marketing efforts and tactical promotions&nbsp;.</li><li>Worked with PR agency for marketing campaigns and new product launches. Instrumental in maintaining brand’s number one position in the category.</li><li>Monitored and analyzed market trends, competitors’ activities, and market research data to&nbsp;formulate revenue driving strategies.</li></ul>

Product Manager

<p class="ql-align-justify">PSB Academy offers certificate, diploma, bachelor's, and master's degree programs in Singapore.</p><ul><li>Exceeded intake target by 10% through various digital marketing strategies, such as Google SEM, GSP (Gmail Sponsored Promotions), print media and outdoor events.</li><li>Collaborated with media agency and various stakeholders to ensure smooth delivery of marketing materials during campaign period.</li><li>Utilized digital platforms such as SEM, GDN, Facebook, and Instagram for leads generation.</li><li>Planned and executed large scale outreach programs with 500 persons attendance.</li></ul>

Senior Marketing Executive

<p>Mandom Corp is a Japanese consumer goods company with an umbrella of toiletries and cosmetics brands under its name, such as leading hairstyling brand, Gatsby, makeup remover products, Bifesta and cosmetic items, Dollywink.&nbsp;</p><ul><li>Oversaw large scale new product launch campaign for Gatsby Hair Jam series involving the use of digital media. Garnered 29,000 views for a YouTube video within one month. Contributed to a sales increase of 15% during the campaign period.</li><li>Managed projects from inception to campaign execution, oversaw communication with internal stakeholders and external vendors, monitored campaign budgets.</li><li>Analyzed market trends, formulated and executed brand's ATL and BTL marketing activities to meet business objectives.</li><li>Proposed, planned, and implemented effective new in-store merchandising and promotion ideas for retailers.</li><li>In charged of a 4-month long large scale sample distribution event, which increased brand sales by 10% due to campaign efforts. Key liaison with events company, handled logistics and marketing aspects of events.</li><li>Served as project leader for regional event, Gatsby Dance Competition, for three consecutive years.&nbsp;In charged of events planning and execution which saw a turnout of 300 persons.</li><li>Collaborated with tertiary institutions to conduct hair grooming workshops and large-scale events in schools, with crowd turnout of 500 persons.&nbsp;</li></ul>

Marketing Executive for Hair Styling Brand, Gatsby

Oversaw large scale new product launch campaign for Gatsby Hair Jam series involving the use of digital media. Garnered 29,000 views for a YouTube video within one month. Contributed to a sales increase of 15% during the campaign period.

Gatsby Hair Jam Spoof

Sarah Lee

Created and executed a brand campaign video for SGAG.

When Mothers Think They Know Best

English (British)

Sarah Lee is a marketer with a decade of experience in product marketing, brand and event management for FMCG, education, and food industries. At Blackmores Singapore, she worked as a product manager who effectively strategized and executed large scale projects for marketing campaigns and new product launches. She is also a writer specializing in lifestyle topics and contributing articles for online magazines.

Sarah Lee

Employment Highlights

Education Highlights

Portfolio

Gatsby Hair Jam Spoof

When Mothers Think They Know Best

Gatsby Hair Jam Spoof

When Mothers Think They Know Best