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Shannon Johlic

Shannon Johlic

Demand Generation Specialist

Expert in demand generation, content strategy, & brand awareness.

Shannon Johlic is a seasoned marketing professional with over 15 years of progressive global marketing expertise and management roles driving revenue-generating, data-centric marketing programs through lead generation, content strategy, and brand awareness. His specialties include demand generation, email marketing, ABM, content marketing, marketing automation, event marketing, product marketing, and branding. He is a marketing director for a SaaS startup, where he leads global marketing strategy and execution focusing on US, UK, and APAC regions.

Demand Generation
Lead Generation
Content Strategy
Brand Awareness
Email Marketing
Account Based Marketing
Content Marketing
Marketing Automation
Event Marketing
Product Marketing
Branding
Lead Nurturing
Global Marketing
Digital Marketing
User Acquisition
Mobile Marketing
SEO
SEM
CRM
Marketing Strategy
Shannon Johlic

Shannon Johlic

Expert in demand generation, content strategy, & brand awareness.

Demand Generation Specialist

Shannon is Available for Projects

Work with Shannon

Employment Highlights

Director of Marketing

Blueshift

April 2016 - Present (5 years)

Demand Generation Lead

Vungle

December 2015 - April 2016 (4 months)

Director of Marketing

Boomtrain

March 2015 - October 2015 (7 months)

Director of Marketing

Tracx

December 2013 - December 2014 (1 year)

2 More Entries

Education Highlights

BA

University of California Los Angeles (UCLA)

September 1995 - June 2000 (4 years 9 months)

Resume

Director of Marketing

Blueshift

April 2016 - Present (5 years)

Blueshift is the a SmartHub Customer Data Platform (CDP) that combines customer data, AI and omnichannel orchestration in an easy-to-use platform.

  • Headed all global marketing initiatives, including ABM/demand generation, product marketing, marketing operations, branding, website optimization, and event planning.
  • Led all US, Europe, and APAC marketing initiatives supporting field teams.
  • Grew global MQLs by over 150% in three months, with a 215% increase in pipeline by building out content and demand generation strategy which aligned with buyer journeys, personas, and revamped ICP.
  • Directed APAC field marketing strategy, driving over 50% pipeline growth for four consecutive quarters.
  • Built out new marketing tech stack to accurately track and execute on marketing campaigns, eliminating waste and cutting expenses by 20%.

Demand Generation Lead

Vungle

December 2015 - April 2016 (4 months)

Vungle is an in-app video advertising platform that creates personalized ad experiences powered by data, with advanced targeting and in-house creative.

  • Led demand generation to build out global strategy and implementation for mobile ad network for US, UK, ASEAN, and APAC. Responsibilities included demand generation and lead generation (email, social, SEM, webinars, paid), content, branding, website optimization, and event planning.
  • Restructured marketing tech stack for greater reporting abilities and more effective behavior and triggered workflows. Heavy collaboration and support with international field teams.
  • Led rollout and support of ASEAN go-to-market demand generation strategy, enabling field marketing and sales teams to exceed their YoY revenue growth goal by over 27%.
  • Grew global self-serve signups by over 13% in just two months through retargeting and customer journey optimization.
  • Increased onsite conversion rates by 42%, while increasing lead quality by implementing lead scoring and new lead routing rules to five different geographical regions.
  • Cleansed and updated database of over 80,000 records in Marketo with progressive profiling, lead scoring, and advanced segmentation to leverage in sales and marketing outreach efforts.
  • Instituted advanced onsite event tracking to generate cross-departmental reports both by region and product type, resulting in greater insights into true product use and directions for future content topics.

Director of Marketing

Boomtrain

March 2015 - October 2015 (7 months)

Boomtrain is a cloud-based marketing engine that leverages artificial intelligence to help automate marketing recommendations.

  • Headed marketing for B2B machine-learning startup. Responsible for product marketing, demand/lead generation (email, social, SEM, webinars, paid), marketing operations, branding, corporate communications, and event planning.
  • Developed content strategy (white papers, webinars, partner activities, blogs, and social) that contributed to a 230% marketing attributed pipeline growth quarter-over-quarter.
  • Managed all inbound lead generation activity from scratch to reach over $1.5 million in marketing attributed pipeline within first 90 days, meeting goals in lead volume, pipeline, and realized revenue.
  • Exceeded lead generation goals by over 80% and MQL goals by over 125% by developing all white papers, webinars, and case studies with heavy multi-channel promotion and distribution campaigns.

Director of Marketing

Tracx

December 2013 - December 2014 (1 year)

Tracx is a cloud-based social media management system providing business analytics solutions through the social web.

  • Built and managed global marketing department handling all marketing initiatives in 11 countries. Responsibilities included multi-regional (US, Europe, APAC) lead generation (ABM/traditional demand gen hybrid), content marketing, marketing operations, event planning, product marketing, branding, social media, and competitive analysis.
  • Managed all global lead generation activities (email, content marketing, events, social media, remarketing, and paid advertising), resulting in 134% YoY growth in opportunities and an 85% pipeline revenue growth.
  • Developed key global industry partnerships to drive thought leadership through events, speaking platforms, and multichannel campaigns, accelerating global expansion.

Director of Marketing

Dedicated Media

January 2012 - October 2013 (1 year 9 months)

Dedicated Media, a division of Nexstar Digital LLC, is an online customer acquisition platform that operates on every level of the intent funnel.

  • Built, managed, and budgeted all marketing for two global ad networks. Responsible for lead generation, content marketing, product marketing, marketing operations, branding, event planning, collateral, and thought leadership. 
  • Successfully planned and managed positive ROI-producing corporate events, tradeshows, and VIP functions focused on revenue generation and brand awareness, exceeded all goals by a minimum of 65%.
  • Created client-focused campaign insight reports, resulting in a lucrative million-dollar client partnership.
  • Managed major partnerships and sponsorships for two company divisions, resulting in speaking platforms for executives and sales directors, placing them as thought leaders within the industry.

Director of Marketing, Online & Mobile

LOCUSadvertising

October 2009 - January 2012 (2 years 3 months)

  • Spearheaded strategic/tactical campaign execution for Fortune 500/FITSE 2000 clients via online (display/video/social), mobile, print, and television, focusing on customer acquisition, engagement, and retention.
  • Acted as general manager of mobile business unit overseeing 26 direct reports and a total of 35 contractors and agencies.
  • Implemented new mobile marketing business unit, managing P&L, multi-discipline team, product launch, client acquisition, and service up-sell. Exceeded revenue forecasts by over 58%.
  • Delivered global multichannel campaigns for leading fitness brand – produced a 27% lift in revenue, exceeded lead-gen goals by 170%, and surpassed new customer adoption goals by over 200%.

Education

BA, English & History

University of California Los Angeles (UCLA)

September 1995 - June 2000 (4 years 9 months)