<ul><li>Provided creative direction for the ‘Always on’ digital campaign for Qantas US. </li><li>Worked with DDB Sydney, involved in the launch of McDonald’s Chicken Tenders and the Westpac Live App. </li><li>Collaborated with the Commonwealth Bank and managed a small team of content writers to develop their business banking webpages.&nbsp;</li><li>Clients: Volkswagen, Westpac, McDonald's, Barclaycard, Toyota, Commonwealth Bank of Australia, and Philips Avant.</li></ul>

Copywriter & Creative Director

<ul><li>Provided creative leadership on the Optus Broadband account.&nbsp;</li><li>Worked under the ECD, tasked with delivering world-class ideas, presenting them to clients, and supervising production.&nbsp;</li><li>Managed two junior and one midlevel team and was responsible for their creative output.&nbsp;</li><li>Provided mentoring for agency interns.&nbsp;</li><li>Clients: Optus, Commonwealth Bank of Australia, National Road Motorists Association (NRMA), and Lexus.</li><li>Won several awards, including 2015 One Show Bronze (Design) and 2015 Australian Award Bronze (Outdoor).</li></ul>

Creative Group Head

<ul><li>Provided cover for a creative director who was on a 3-month extended medical leave.</li><li>Relaunched the Safaricom brand and created a CSR campaign that gained worldwide attention.</li><li>Mentored four junior to midlevel teams.</li></ul>

Creative Director

<ul><li>Worked with an art director to generate world-class ideas for agency clients. Was also responsible for client presentations and supervising production.&nbsp;</li><li>Nominated by the agency for tutoring and mentoring AWARD school, a school for people wanting to get into the industry.&nbsp;</li><li>Won several awards, including Cannes 2009 Direct Lion Finalist, Cannes 2009 Promo Lion Finalist, One Show 2009 Merit Direct, and Clio 2009 Finalist Integrated.</li><li>Clients: Fairfax, Mars (Pedigree and Optimum), Visa, GSK (Nicabate), NRMA (National Bank of Australia), Goodman Fielder, E-bay, Country Energy, Shangri-La, St George Bank, and NAB Trade.</li></ul>

Senior Copywriter

<p>George Patterson Y&amp;R, rebranded as Y&amp;R ANZ, is an&nbsp;Australasian advertising agency specialized in strategy, creativity, and technology.</p><ul><li>Worked with an art director to generate world-class ideas for agency clients. Was also responsible for client presentations and supervising production.&nbsp;</li><li>Clients: Fosters, Arnotts, Cadbury Schweppes, News Limited, and Telstra.</li></ul>

Harris Coffee

Srinath Mogeri

ING Direct

Provided copywriting for a handcrafted luxury website.

Bee Bowen

Wrote copy for a B2B website that revolutionizes big data and the way enterprise apps are written.

Neeve Research

Developed an outdoor campaign for the World Press Photo exhibition. Won Gold Integrated Lion, Gold Promo Lion, Bronze Clio (Integrated Campaign), D&AD  (In Book), and One Show Merit Awards.

World Press Photo

Produced copy for Victoria Secret's Facebook app. The program assigns a score based on keywords in posts, the content of photos as well as metadata such as the time and place they were taken.

Victoria Secret

Designed and wrote copy for a donation box to fund the fight against whaling.

Seashepherd

Wrote copy for McDonald's Monopoly Promo.

McDonald's Monopoly

English (British)

Srinath Mogeri is a creative director and copywriter with the skillsets ranging from traditional advertising to web and social content, blog articles, and tone-of-voice documents. In a career spanning 20 years and five continents, he had the privilege of creating transformational work for global brands, some of which have been recognized at award shows such as Cannes, D&AD, One Show, and Clio. His past clients include Volkswagen, Westpac, McDonald's, Barclaycard, Toyota, Commonwealth Bank of Australia, and Philips Avant.

Srinath Mogeri

Employment Highlights

Education Highlights

Portfolio

Harris Coffee

ING Direct

Bee Bowen

Neeve Research

World Press Photo

Victoria Secret

Harris Coffee

ING Direct

Bee Bowen

Neeve Research

World Press Photo

Victoria Secret