<ul><li>Provided editorial, branding, web, and marketing (both print and digital) services.&nbsp;</li><li>Worked with startups, right through to large corporates from a wide range of industries. </li><li>Clients: Shaparency, WHABBY Music, AJ Bell, ATD, Bayeco, North Shore Insurance Brokers, iGeno, Harris Mackay, PropertyMint, Pegasus Legal, BioGenesis, and Definiti.</li></ul>

Graphic Designer

Popdot Media is Sydney-based graphic design agency helping businesses leverage the power of design to communicate, connect, and convert.<ul><li>Liaised with clients to determine their requirements and budget.</li><li>Managed client proposals from typesetting through to design, print and production.</li><li>Worked with clients, briefing and advising them with regard to design style, format, print production and timescales.</li><li>Handled staff management and delegation of tasks to achieve a streamlined, efficient and enjoyable working environment.</li><li>Solely managed the business when required.</li><li>Developed concepts, graphics and layouts for product illustrations, company logos, marketing materials, magazines and websites.</li><li>Determined size and arrangement of illustrative material and copy, including font style and size.</li><li>Prepared rough drafts of material based on an agreed brief.</li><li>Reviewed final layouts and suggesting improvements if required.</li><li>Conducted quality control checks of all work produced.</li><li>Liaised with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.</li><li>Created email marketing campaigns using Campaign Monitor and MailChimp for client events, promotions and announcements.</li><li>Provided invoicing and general financial management.</li></ul>

Senior Graphic Designer

Popdot Media is Sydney-based graphic design agency helping businesses leverage the power of design to communicate, connect, and convert.<ul><li>Liaised with clients to determine their requirements and budget.</li><li>Managed client proposals from typesetting through to design, print and production.</li><li>Worked with clients, briefing and advising them with regard to design style, format, print production and timescales.</li><li>Developed concepts, graphics and layouts for product illustrations, company logos, marketing materials, magazines and websites.</li><li>Determined size and arrangement of illustrative material and copy, including font style and size.</li><li>Prepared rough drafts of material based on an agreed brief.</li><li>Reviewed final layouts and suggesting improvements if required.</li><li>Conducted quality control checks of all work produced.</li><li>Liaised with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.</li></ul>

Designer

Funmags Media, based in Phuket, Thailand is home to the only pocket-sized publication on the island 'Phuket Pocket Guide'. Alongside the magazine, the company also produces tourist maps in both English and Russian.<ul><li>Completely redesigned the ‘Phuket Pocket Guide’, working with, and adapting the original structure of the publication whilst implementing new fonts, layouts and colors.</li><li>Applied the redesigned elements of the magazine to both the English and Russian maps.</li><li>Performed image sourcing.</li><li>Redesigned existing advertisements and designed original artwork for new advertisers.</li><li>Liaised with advertisers and worked with specific design briefs.</li><li>Produced media packs.</li><li>Assisted the redesign of the company website and gained basic HTML knowledge with the input of text and imagery.</li><li>Designed and produced an interactive iPad app of ‘Phuket Pocket Guide’ using Digital Publishing Suite in InDesign. Learnt and developed all the necessary skills in order to competently create the app and then update each edition accordingly. Also learnt how to add interactivity in the form of slideshows, videos, scrollable frames/menus, hyperlinks and pop-up features.</li></ul>

Shares Magazine is a weekly publication for stock market professionals and private investors.<ul><li>Worked alongside the head of production and junior designer. </li><li>Redesigned 'Shares' which involved sourcing new fonts and implementing new layouts, colors, design elements and creating templates.</li><li>Sent the weekly publication to print whenever the head of production was absent.</li><li>Worked on external design projects and created online supplements for two corporate clients such as Alliance Trust and Equiniti. With both projects, Stephanie liaised closely with the design teams to ensure the projects were completed on time and successfully fulfilled the specific brief. She was asked to work closely with the company's brand guidelines, while also incorporating fresh design ideas throughout.</li><li>Redesigned the 'Shares Awards' promotional material, including the invitation, program, menu and supplement.</li></ul>

Shares Magazine is a weekly publication for stock market professionals and private investors.<ul><li>Worked alongside the designer and head of production. Took an active role in all aspects of the design processes.</li><li>Designed page layout in Adobe InDesign.</li><li>Developed weekly front cover ideas, using Photoshop and Illustrator.</li><li>Created advertisement designs for external clients, as well as for in-house events and promotions.</li><li>Designed web banners for in-house events and promotions.</li><li>Assisted the production team with designing and creating event supplements, annual bookazines and other additional projects.</li><li>Conceptualized and created logo design.</li><li>Performed image sourcing.</li><li>Handled weekly production files and PDF management using Acrobat Pro.</li><li>Liaised with the sales team to create mockup advertisement/page design for clients.</li><li>Worked to weekly deadlines and handled multiple tasks simultaneously throughout each week.</li></ul>

Junior Designer

Players Publishing is considered one of the biggest gaming publishers in the world and currently produces magazines in Europe, US, and Canada.<ul><li>Created page layout in Adobe InDesign.</li><li>Designed illustrations in Adobe Illustrator in response to specific design briefs.</li><li>Worked alongside the designer to redesign new sections of the magazine.</li><li>Shadowed the designer and gained an understanding of the print processes and main print production stages.</li></ul>

Design Intern

Designed professional brand guidelines in Adobe InDesign for Shaparency, following the completion of their Information Memorandum and the assets that were created during this process. These brand guidelines feature the company logo and how it should be used, the color palette, typography, and icon style and it is the company's brand 'bible' that will be developed further over time as more brand assets are introduced. The document remains perfectly on-brand with all of Shaparency’s other marketing collateral that we’ve been involved with, through using the brand’s color palette, typography and clean, professional design and layout.

Branding  |  Brand Guidelines

Stephanie Gunn

Approached by Shaparency wanting an Information Memorandum to send out to potential investors with the intention of raising capital ahead of launching their new platform. Transformed a standard Word document into a professional and impressive fully functional PDF that achieves the perfect first impression.

Shaparency already had their logo, one primary font, and an initial color palette in place. With this in mind, subtle tweaks and new additions were made to these during the design process. Their primary font Gilroy used for all heading styles was accompanied by Proxima Nova for all body copy and some beautiful contemporary secondary colors were introduced that perfectly compliment the primary brand purple. 

Shaparency’s mission is to transform the way companies manage governance and the entire shareholder experience. When considering the complexity of the platform, it was important to design every page in such a way that information wasn’t too overwhelming and could be appreciated in a concise and interesting way. This was achieved by breaking up the written content through the use of high-quality photographs, pull-out statistics, icons, infographics, tables, and charts. At the same time, each page was kept clean and contemporary by predominantly keeping a white backdrop throughout and carefully using each of the colors to highlight the most prominent written and visual information. The result? A really engaging, unique, and brand-consistent document that the team at Shaparency can be proud of.

Digital Marketing  |  Information Memorandum

Created illustrations in Adobe Illustrator for the Shaparency website home page. The intention for each of these illustrations was to reiterate the written content and visually encompass how the platform works in a clear and engaging way.

Digital  |  Illustrations

Worked with a client wanting a sleek, contemporary, and impressive proposal document that they could send to a potential new client for the opportunity to take on a big design and marketing contract. With just the Word document to work with, Stephanie put together a professional colour palette and selected two clean and modern sans serif fonts that perfectly complemented one another. There was a lot of information to be included throughout the document and with this in mind, she broke up the written content with high-quality photographs, icons, infographics, pull-out quotes and statistics, and box-outs to achieve an engaging and striking final PDF.

Digital Marketing  |  Proposal Document

Created an impressive double-sided A3 map of Sydney to promote Welcome Walking Tours offers around the city.

Print Marketing

Designed a contemporary and stylized Curriculum Vitae for Pegasus Legal. Being a legal practice, the team was aware that material produced for similar companies in their industry can be very dry and doesn’t engage with clients/customers. With this in mind, Stephanie was keen on their personal marketing material to highlight their services and expertise in a dynamic and visually arresting way. The brand colors, fonts, and overall style were kept consistent to achieve an impressive collection of marketing material.

Disclaimer:
Design work created by Stephanie Gunn while working for Popdot Media in Sydney, Australia.

Digital Marketing

Developed a simple, typographic logo to help launch PropertyMint, a UK-based company that aims to make serviced accommodation more accessible for landlords. They were keen to incorporate the mint leaf, as well as the vibrancy of the mint shade itself. Using a clean, contemporary font in two weights and combining the mint shade with the black, Stephanie achieved a sleek, minimal design that had an impact.

Branding

Created a logo for North Shore Insurance Brokers that represented reliability, trustworthiness, and expertise – a simple and clean design that would appeal to high-end clients. Advice was a key aspect that the company wanted to promote. With this in mind, a contemporary, simple adaptation of speech bubbles to create the main logomark was explored. The negative space was put to good use whereby the two speech bubbles formed the N of North Shore. The professional color palette of blue and grey was carefully chosen to enhance the prestige of the company.

Disclaimer:
Design work created by Stephanie Gunn while working for Popdot Media in Sydney, Australia.

Designed a wedding invitation with a Caribbean/Jungle theme. The client wanted something vibrant and exciting, an invitation that was a little different and unique. We opted for an eclectic mix of colors and suitably themed illustrations to achieve the perfect final design. Originally designed in Adobe Illustrator, the final artwork was then uploaded to MailChimp, a popular marketing automation platform, that enabled us to send it out to all invitees on the client’s behalf.

Wedding Invitation

Designed wedding stationery in Adobe InDesign with a subtle Disney theme. The invitation was designed first and was used to establish the look and feel of all stationery – consisting of the information pack, order of service, menu, table names, signs, seating plan, favor stickers, and advice labels. Consistency was key across all collateral with a focus on simple and elegant designs that were achieved through the use of a sophisticated color palette, layout, and typographic style.

Wedding Stationery

Created a company brochure for iGENO, an Australian-based company that specializes in operating and managing end-end embedded network solutions.

Created some exciting 3D infographics and illustrations that brought the company’s main processes to life and help customers easily associate with, and understand, what the company does. 

Used the brand guidelines and ensured that the company colors and fonts were used throughout the brochure which helped to maintain brand consistency.   

Disclaimer:
Design work created by Stephanie Gunn while working for Popdot Media in Sydney, Australia.

Print Marketing  |  Editorial Design

Approached by You Zig, I’ll Zag asking for help with their website. They had the content in place, but the site required a burst of color, some simple, clean and contemporary layouts, dynamic imagery, calls to action and brand consistency to bring it to life and give it the personality it deserved. Worked closely with the team during the development of the site to ensure it was exactly what they had hoped for. 

The result was a professional and engaging website that helped take the business to a new level.

Website Design

Redesigned a logo for Harris Mackay. The logomark of the original brand was made up of circles so this was maintained in the new design. The initials 'H' and 'M' were incorporated to strongly connect the logomark with the company name. 

The client requested gunmetal grey as their primary brand color which worked well to achieve a striking and confident final design. The sophistication of the brand was further enhanced by using a sleek and contemporary sans serif font.

Disclaimer:
Design work created by Stephanie Gunn while working for Popdot Media in Sydney, Australia.

Developed a fresh and innovative design for Definiti’s new digital brochure to promote its product VisibleSky – a unique, predictable, and highly cost-efficient business process automation service. The brochure needed to easily communicate their services and engage with their audience.  

By creating unique iconography to visually enhance the written content, selecting a minimal soft color palette, and choosing a layout that wasn't typical of a corporate brochure, it helped to add creative flair and achieve a contemporary design.

Disclaimer:
Design work created by Stephanie Gunn while working for Popdot Media in Sydney, Australia.

Digital Marketing  |  Brochure

Designed marketing collateral for BioGenesis, an Australian-based company who produces high quality, nutrient-rich health products.

To promote their new GoGreen Superfood Shake, the team wanted a super-fit male and female illustrated mascot who embodied Australia, health and general wellbeing. Once the mascots were finalised, these were applied to web banners and outdoor posters. 

In addition to this project, an HTML email campaign was also designed in Adobe Dreamweaver to promote an introductory offer for one of their other products. 

Disclaimer:
Design work created by Stephanie Gunn while working for Popdot Media in Sydney, Australia.

Print & Digital Marketing

Created an 8-page brochure to beautifully display Bayeco’s new skincare range. The brochure needed to be engaging to really highlight the products and be consistent with the look and feel of their branding and website. This was achieved by using the company’s colors and fonts to keep the design perfectly on-brand. Combining stunning high-resolution imagery with subtle illustrative touches personal to the brand itself helped to achieve a unique final product that the company could be proud of. 

Disclaimer:
Design work created by Stephanie Gunn while working for Popdot Media in Sydney, Australia.

Approached by ATD who needed their company logo recreated and two large exhibition banners designed. The company only had a JPEG version of their logo, so were in need of a fully scaleable print-ready file, which Stephanie recreated in Adobe Illustrator. They wanted two different designs for the banner, with the intention of using both sides at exhibitions to keep the design fresh and varied. Understanding the importance of needing the banner to grab the attention of potential clients, the design was kept really simple and clean, with the main focal points being the logo, imagery, strapline, and website.

Worked with AJ Bell to design its World Investment Outlook 2020 publication, an annual guide that discusses the political and economic views and opinions across the globe for the coming financial year. By ensuring the design was consistent with the brand’s guidelines, including the colors and typography, the team was very happy with the final result.

Editorial Design  |  Publishing

English (British)

Stephanie Gunn is a graphic designer who specializes in providing editorial, branding, web, and marketing (both print and digital) services. With over a decade of experience, she has worked with startups, right through to large corporates from a wide range of industries. Her clients include Shaparency, WHABBY Music, AJ Bell, ATD, Bayeco, North Shore Insurance Brokers, iGeno, Harris Mackay, PropertyMint, Pegasus Legal, BioGenesis, and Definiti. Stephanie is proficient with tools such as Adobe InDesign, Illustrator, Photoshop, After Effects, and Dreamweaver.

Stephanie Gunn

Employment Highlights

Education Highlights

Portfolio

Branding | Brand Guidelines

Digital Marketing | Information Memorandum

Digital | Illustrations

Digital Marketing | Proposal Document

Print Marketing

Digital Marketing

Branding | Brand Guidelines

Digital Marketing | Information Memorandum

Digital | Illustrations

Digital Marketing | Proposal Document

Print Marketing

Digital Marketing