Stuart Dunbabin
Paid Social

Stuart Dunbabin

Paid social specialist, web developer, and graphic designer.
Work with Stuart Work with a Paid Social

About

Stuart Dunbabin is an advanced digital marketer specializing in paid social with additional IT and design experience across multiple industries. He has built global advertising campaigns across all platforms, including Facebook, Instagram, Snapchat, Twitter, Pinterest, LinkedIn, Google and Bing for iconic brands such as Very, Littlewoods, Instasmile, the NHS and Institute of Directors. As a graphic designer, he has designed advertising material such as video ads, display banners, social media posts and brand guidelines. He also has developed websites using WordPress, Shopify, and Magento, including the use of custom HTML/CSS.

Employment

3 roles
Apr 2014 - Present 12 years 1 month
Facebook Ads & Paid Social Specialist
Independent
  • Managed Google Ad campaigns, including search, shopping, and display of which have seen a 54% conversion increase year-on-year.
  • Handled fast-paced, full-funnel Facebook ad campaigns with budgets of six figures per year to drive both awareness and sales.
  • Oversaw Snapchat Ad campaigns to drive mass awareness and traffic for product and brand launches.
  • Analyzed website performance using Google Analytics, including audience, acquisition, behavior, and goal tracking.
  • Managed corporate social media accounts on Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, and LinkedIn using tools such as Buffer and Hootsuite.
  • Created social media campaigns of which a Christmas campaign achieved a 1211% increase in interactions compared to the year before.
  • Analyzed social media on Facebook, Twitter, and Instagram, including interactions, demographics, and conversions.
  • Developed websites using WordPress, Shopify, and Magento, including the use of custom HTML/CSS.
  • Provided SEO services, including the use of Google’s Keyword Planner, Google’s Webmaster Tools, backlinking, and website keyword optimization.
  • Created graphical advertising material such as digital banners, social media posts, adverts, posters, and business cards.
Sep 2017 - Nov 2018 1 year 2 months
Head of Digital
SEBL Group

SEBL Group specializes in the manufacture of custom-fit dental products.

  • Completely redeveloped the multi-channel, multi-brand, multi-territory advertising strategy and funnel returning 320% growth in revenue and a 230% ROI increase in nine months. 
  • Built global advertising campaigns across all platforms, including Facebook, Instagram, Snapchat, Twitter, Google AdWords, Display, and Bing Ads.
  • Managed extensive advertising budgets, including cross-channel optimization, strategy, and forecasting for both brands, INSTAsmile and DenLab Direct. 
  • Analyzed and reported on both advertising and website performance using native tools such as Facebook Ads Manager, Audience Insights, Google Analytics, and more. 
  • Independently built and launched a Facebook Messenger bot to convert leads from ads into sales and to provide a stronger brand image. Try it out at m.me/INSTAsmileVeneersUK.
  • Established a close working relationship with Facebook, Snapchat, Google, and multiple web and media agencies to drive the roll-out of beta ad products, techniques, and strategies.
  • Coordinated and implemented the rollout of Google’s Cloud Platform, G Suite to all 50 staff and retired old systems and servers to create an agile, resilient, and moveable workplace.
Nov 2016 - Sep 2017 10 months
Paid Social Advertising Executive
Shop Direct - Very.co.uk
  • Planned, built, and analyzed all paid social activity across Very.co.uk, Littlewoods, and Very Exclusive.
  • Achieved significant growth across paid social while creating efficiencies and reducing CPMs and CPAs.
  • Reported overall performance to the managers and the wider business.
  • Managed both conversion-driven campaigns (ROI) and brand awareness campaigns (CPM/Reach).
  • Built the most advanced use of broad audiences on Facebook in the world.
  • Recognized as the first person in the UK to build a campaign on Snapchat’s self-serve platform.

Education

Jan 2014 - Dec 2016 2 years 11 months
Diploma, Computing & Systems Development
Warrington Collegiate

Portfolio

1 item