Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Stuart Dunbabin

Stuart Dunbabin

Paid Social

Paid social specialist, web developer, and graphic designer.

Stuart Dunbabin is an advanced digital marketer specializing in Facebook Ads and paid social with additional IT and design experience across multiple industries. At SEBL Group, he has built global advertising campaigns across all platforms, including Facebook, Instagram, Snapchat, Twitter, Google AdWords, Display, and Bing Ads for global dental cosmetic brands like INSTAsmile and DenLab Direct. As a graphic designer, he has designed advertising material such as digital banners, social media posts, adverts, posters, and business cards. He also has developed websites using WordPress, Shopify, and Magento, including the use of custom HTML/CSS.

Digital Marketing
Paid Social
Paid Search
Facebook Ads
Google Ads
Instagram Ads
Twitter Ads
Snapchat Advertising
Display Ads
Bing Ads
Google Analytics
Social Media Marketing
Social Media Management
Graphic Design
Website Development
Youtube Ads
Linkedin Ads
Digital Advertising
Banner Ad Design
Social Media Content Creation
Poster Design
Business Card Design
WordPress
Shopify
Magento
HTML
CSS
Adobe Photoshop
Adobe InDesign
CorelDRAW
Stuart Dunbabin

Stuart Dunbabin

Paid social specialist, web developer, and graphic designer.

Paid Social

Stuart is Available for Projects

Work with Stuart

Employment Highlights

Facebook Ads & Paid Social Specialist

Independent

April 2014 - Present (7 years 6 months)

Head of Digital

SEBL Group

September 2017 - November 2018 (1 year 2 months)

Paid Social Advertising Executive

Shop Direct - Very.co.uk

November 2016 - September 2017 (1 year 10 months)

Education Highlights

Diploma

Warrington Collegiate

January 2014 - December 2016 (3 years 11 months)

Resume

Facebook Ads & Paid Social Specialist

Independent

April 2014 - Present (7 years 6 months)

  • Managed Google Ad campaigns, including search, shopping, and display of which have seen a 54% conversion increase year-on-year.
  • Handled fast-paced, full-funnel Facebook ad campaigns with budgets of six figures per year to drive both awareness and sales.
  • Oversaw Snapchat Ad campaigns to drive mass awareness and traffic for product and brand launches.
  • Analyzed website performance using Google Analytics, including audience, acquisition, behavior, and goal tracking.
  • Managed corporate social media accounts on Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, and LinkedIn using tools such as Buffer and Hootsuite.
  • Created social media campaigns of which a Christmas campaign achieved a 1211% increase in interactions compared to the year before.
  • Analyzed social media on Facebook, Twitter, and Instagram, including interactions, demographics, and conversions.
  • Developed websites using WordPress, Shopify, and Magento, including the use of custom HTML/CSS.
  • Provided SEO services, including the use of Google’s Keyword Planner, Google’s Webmaster Tools, backlinking, and website keyword optimization.
  • Created graphical advertising material such as digital banners, social media posts, adverts, posters, and business cards.

Head of Digital

SEBL Group

September 2017 - November 2018 (1 year 2 months)

SEBL Group specializes in the manufacture of custom-fit dental products.

  • Completely redeveloped the multi-channel, multi-brand, multi-territory advertising strategy and funnel returning 320% growth in revenue and a 230% ROI increase in nine months. 
  • Built global advertising campaigns across all platforms, including Facebook, Instagram, Snapchat, Twitter, Google AdWords, Display, and Bing Ads.
  • Managed extensive advertising budgets, including cross-channel optimization, strategy, and forecasting for both brands, INSTAsmile and DenLab Direct. 
  • Analyzed and reported on both advertising and website performance using native tools such as Facebook Ads Manager, Audience Insights, Google Analytics, and more. 
  • Independently built and launched a Facebook Messenger bot to convert leads from ads into sales and to provide a stronger brand image. Try it out at m.me/INSTAsmileVeneersUK.
  • Established a close working relationship with Facebook, Snapchat, Google, and multiple web and media agencies to drive the roll-out of beta ad products, techniques, and strategies.
  • Coordinated and implemented the rollout of Google’s Cloud Platform, G Suite to all 50 staff and retired old systems and servers to create an agile, resilient, and moveable workplace.

Paid Social Advertising Executive

Shop Direct - Very.co.uk

November 2016 - September 2017 (1 year 10 months)

  • Planned, built, and analyzed all paid social activity across Very.co.uk, Littlewoods, and Very Exclusive.
  • Achieved significant growth across paid social while creating efficiencies and reducing CPMs and CPAs.
  • Reported overall performance to the managers and the wider business.
  • Managed both conversion-driven campaigns (ROI) and brand awareness campaigns (CPM/Reach).
  • Built the most advanced use of broad audiences on Facebook in the world.
  • Recognized as the first person in the UK to build a campaign on Snapchat’s self-serve platform.

Education

Diploma, Computing & Systems Development

Warrington Collegiate

January 2014 - December 2016 (3 years 11 months)