Sunny Fassler

About

Sunny Fassler is a content strategist with expertise in delivering innovation and growth to organizations through content marketing, brand storytelling, and corporate communications. He has generated and executed strategic content for brands and startups such as Niyama, The Wolf Project, Firewire USA and Australia, Melalie, and ACE Health Care, among others. At Volcom, he worked as a regional marketing and content lead responsible for orchestrating overall in-house marketing and lifestyle written content for Queensland marketing collateral across online and offline channels.

Employment

5 roles

Mar 2018 - Present 8 years 2 months

Head of Content Marketing & Editorial

LUEX

LUEX is a specialized travel agency and booking platform for surf, ski, and snowboard trips.

Trained and led the in-house content team and external content creators responsible for entire content for LUEX website and magazine, providing efficient leadership and guidance.
Administered editorial work and multiple aspects of ongoing projects and executed all content-related projects across multiple channels and media.
Developed and edited scripts for podcasts, webcasts, and guides while administering surf/snow related copy for website and print.
Superintended different activities involving content creation/facilitation, content management, and magazine content production to ensure high-end content delivery within set standards.
Commended for transforming LUEX to number 1 travel experts for surf tourism in Maldives and Indonesia.
Slashed 30% marketing expenses by establishing an action-based content marketing strategy that streamlined operational processes and efficiency within 12 months.
Recognized for leading and managing a global travel campaign for the Maldives’ tourism board to advertise Luxury surf tourism worldwide.

Feb 2014 - Present 12 years 3 months

Content Strategist, Marketer, & Writer

Independent

Coordinated with major brand clients for content needs, strategies, and concepts for delivering top-notch services and content.
Developed impactful and strategic content for various brands as well as startups through diversified knowledge and storytelling expertise.
Expedited overall value of startup from $0 to $600,000 within ten months through creative content marketing.
Achieved targeted results by designing and executing innovative marketing campaigns from product launches to branding concepts and awareness campaigns, while working in close coordination with leading brands, including Nike, UBS, Breitling, and Bank of America.
Spearheaded entire operations for formulating and executing the global launch of P&G affiliate brand.

Jul 2013 - Mar 2016 2 years 8 months

Marketing & Content Lead, Retail Division

Volcom

Managed the entire in-house marketing and lifestyle written content for Queensland (QLD) marketing collateral across online and offline channels.
Devised and regulated the QLD Flagship Store opening concept while handling multiple in-store marketing materials to maintain proper inventory.
Attained significant increase in online sales and transformed the company from no online store with zero sales to high double-digit sales per day.
Received recognition for leading a sustainability campaign across Australia from inception to completion.

Jun 2011 - Jun 2013 2 years

Surf, Snow & Skate Global Content Lead

SurfStitch

SurfStitch is an online surf and fashion store based in Australia.

Controlled major aspects for the development of the Action Sport related content for the UK, Australia, and the USA.
Handled, delegated and managed content creation regarding surf, snow, and skate for an in-house blog, website, and online and offline marketing material.
Assisted and guided a team of writers, content creators, digital marketers, and SEO experts in accomplishing the targeted objectives.
Implemented in-depth marketing knowledge and strategies, which boosting traffic to over 800,000 visits per month.
Played a vital role in introducing global corporate online magazine.

Mar 2009 - Jan 2011 1 year 10 months

Brand Marketing Key Account Manager

Clear Channel Communications

Designed and conceptualized content marketing projects for key accounts such as Nike, Breitling, Audi, and UBS for the outdoor, billboard, airport advertisements, destination marketing and branding, customer meetings, and campaign presentations.
Delegated six-figure accounts and projects in line with specified standards and objectives.
Initiated and managed cross-country marketing campaigns showcased at multiple airports across Europe.
Deployed remarkable efficiency to plan the launch of a global campaign for Lebara Telecommunication from conceptualization to execution.
Handled a diversified number of significant accounts with spent of over $100,000 per campaign or project.