Optics Consulting is a creative digital marketing agency that elevates B2B + B2C storytelling of brands in a range of industries. As a marketing consultant for Alexia Anastacio:<ul><li>Created content strategies that increased Anastasio’s engagement from 1.5% to 2.5%.</li><li>Developed social media management to publicize events resulted in Anastasio’s meetup group growing from 25 in February to over 1,000 by May.</li></ul>As a marketing consultant for Bway 7 Productions:<ul><li>Strategized content and budget for a month-long Facebook campaign to publicize premiere at TCL Chinese Theatre.</li><li>Strategized content for campaign.</li></ul>As a marketing consultant for Keep Fit Junkie:<ul><li>Applied inclusive content creation to Instagram management, growing account from 0 followers to 2K followers, 0% engagement to 2% organically in three months.</li></ul>As a marketing consultant for Lou Von Pierre:<ul><li>Scouted talent and location for campaign photoshoot.</li><li>Led the creative team for a campaign photoshoot.</li><li>Built Instagram account from 0 followers to 500 followers in less than two months.</li></ul>As a marketing consultant for Sports and Spine Rehabilitation Center:<ul><li>Identified and made contact with potential partners as a means to increase business.</li><li>Led interactions to over 40 meetings scheduled with doctors and specialists within their target group.</li></ul>As a marketing consultant for Transportation Network:<ul><li>Managed budget, contacts for month-long Indeed campaign.</li><li>Provided branding and marketing strategy to CEO for company hiring event.</li></ul>

Senior Marketing Consultant

Bra-sériē is a designer bra straps brand.<ul><li>Consulted on social media growth and strategy for developing an influencer brand ambassador program.</li><li>Established marketing tracking methods.&nbsp;</li></ul>

Marketing Consultant

Lightbox&nbsp;is the only jewelry brand to source lab-grown diamonds from&nbsp;De Beers Group's&nbsp;Element Six&nbsp;business, a world leader in lab-grown diamond technology for more than 50 years.<ul><li>Created written and visual content for Lightbox Blog.</li><li>Increased brand awareness amongst the target market through 3-day pop-up at Westfield Century City.</li></ul>

Content Creator

2BPR&nbsp;is a full-service boutique communications firm specializing in travel and lifestyle clients.<ul><li>Managed content calendar across Facebook, Instagram, and Twitter for 2BPR accounts, showcasing luxury hospitality clients Anantara Resort &amp; Spas, Avani Hotels, Kamalame Cay, L’Adresse NYC, and Micato Safaris.</li><li>Built and managed content database for press releases, fact sheets, and property photos.</li></ul>

Social Media Manager

Boston Park Plaza and Taj Boston are luxurious hotels in Boston, MA.<ul><li>Strategized influencer outreach for hotel events.</li><li>Created fact sheets, history profiles, and press releases.</li></ul>

Communications, Marketing & PR Intern

Developed campaign concept for Lou Von Pierre, a luxury clothing brand. Built Instagram account from 0 followers to 500 followers in less than two months.

Campaign Concept

Tahira Benjamin

Targeted ads that garnered over 50,000 impressions, in order to publicize the premiere of Assassin Behind the Glass at TCL Chinese Theatre.

Bway 7 Productions

Recruited by Alexia Anastasio to strategize content for Instagram. Increased Anastasio's engagement from 1.5% to 2.5% within three months.

Content for Instagram

Curated 2BPR brand's Instagram, Facebook, and Twitter feed. Increased engagement by 400% on Instagram within six months, without paid promotion and paid ads.

Brand Awareness

Created blogs on beauty, entertainment, health, fitness, and fashion.

goKnowWear

Created a B2C video content, interviewing Ellie Shoja and Neloo Naderi, Peace Unleashed owners, about empowering people to connect to their true selves as the first step to build a successful business.

The Art of Finding Inner Peace

Managed Optics Consulting,  a creative digital marketing agency that elevates B2B + B2C storytelling of brands in a range of industries.

Why Digital Marketing?

Crafted a portfolio of completed projects.

Portfolio

Appeared on first TV interview for PanArmenianTV with Aida Torosyan, talking about social media, getting inspiration for posts, and sharing the story on how Optics Consulting (beyondyourfeed.com) started.

TV Interview

English (American)

Tahira Benjamin is a marketing manager with expertise owning digital and social media marketing accounts for startups in beauty, entertainment, health, fitness, as well as global companies in hospitality and fashion. She has creatively directed content, strategized campaigns and managed relationship-building projects for various clients including Alexia Anastacio, Lightbox, Lou Von Pierre, Transportation Network, and Bway 7 Productions.

Tahira Benjamin

Employment Highlights

Education Highlights

Portfolio

Campaign Concept

Bway 7 Productions

Content for Instagram

Brand Awareness

goKnowWear

The Art of Finding Inner Peace

Campaign Concept

Bway 7 Productions

Content for Instagram

Brand Awareness

goKnowWear

The Art of Finding Inner Peace