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Tomas Trtek

Conversion Rate Optimization Expert

Tomas Trtek

SEM expert for Marketo, Intuit & Cisco.

A result-driven performance marketer, Tomas Trtek is CXL Certified Optimizer & Growth Marketing Specialist. He has proven success in Conversion Rate Optimization (CRO) and creating landing pages for various businesses, also managing Search Engine Marketing (SEM) campaigns for financial services and enterprise Software-as-a-service (SaaS) businesses.

Digital Marketing
GetResponse
HTML5
MailChimp
Campaign Management
Public Relations
Google AdWords
Lead Generation
Unbounce
Business Content Strategy
AB Testing
Account Based Marketing
Conversion Optimization
Customer Acquisition
Facebook Ads
Google Analytics
Google Tag Manager
Landing Pages
Linkbuilding
Linkedin Ads
PPC
WordPress
DoubleClick Search
Web Usability
B2B Marketing
B2C Marketing
Paid Search
Data Analysis
Behavioral Marketing
SaaS
Search Engine Marketing
Tomas Trtek

Tomas Trtek

SEM expert for Marketo, Intuit & Cisco.

Conversion Rate Optimization Expert

Tomas is Available for Projects

Work with Tomas

Employment Highlights

CRO Strategist

TeraVrata s.r.o.

July 2020 - Present (2 years 2 months)

SEM & CRO Specialist

Zamecnicka pohotovost s.r.o.

September 2015 - February 2022 (6 years 6 months)

Senior CRO Consultant

Digital Village

June 2018 - July 2020 (2 years 2 months)

Digital Marketing Specialist

Comfort Money s.r.o.

June 2015 - February 2019 (3 years 9 months)

Portfolio

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Resume

CRO Strategist

TeraVrata s.r.o.

July 2020 - Present (2 years 2 months)

Work performed:

• Lead generation, customer research, branding, website design & copy, SEM management, link building, pricing strategies, business operations


Significant results:

• Increase in revenue +26% MoM (over the first 14 months)

• Increase in number of jobs +22% MoM (over the first 14 months)

• Conversion rate from paid traffic (call/filled form to a realized job): 18%

• SEO; first page results for the most relevant keywords within 8 months: gate service (3rd position on the 1st page), gate motor service (4th position on the 1st page), replacement of gate motors (2nd position on the 1st page)

• 4.9 stars on Google reviews out of 81 reviews

SEM & CRO Specialist

Zamecnicka pohotovost s.r.o.

September 2015 - February 2022 (6 years 6 months)

Work performed:

• Lead generation, website design & copy (mobile & desktop), SEM management & invalid clicks optimization, customer research, competitive research, optimization of sales processes


Significant results:

• YoY growth of jobs: +45% (2016), +109% (2017), +63% (2018), +18% (2019), -19% (2020), +16% (2021)

• YoY revenue growth: +52% (2016), +118% (2017), +91% (2018), +23% (2019), -9% (2020), +28% (2021)

• 4.9 stars on Google reviews out of 1,621 reviews

• Ad click to call conversion rate 48%

• Call to job conversion rate 78%

Senior CRO Consultant

Digital Village

June 2018 - July 2020 (2 years 2 months)

Work performed:

• UX & CRO, SEM management, landing page audits, customer acquisition

Digital Marketing Specialist

Comfort Money s.r.o.

June 2015 - February 2019 (3 years 9 months)

Work performed:

• Website design & copy, SEM management, customer research, competitive research, CRO


Significant results:

• Increased number of qualified leads by 23% YoY

• Decreased costs per qualified lead by 21% (2017), and 32% (2018)

• Conversion rate from paid traffic 16% on average

SEM Manager

DWA Media

July 2016 - June 2017 (1 year)

As SEM Manager, he was responsible for optimizing the copy and landing pages for paid search engine marketing campaigns.

  • Analyzed reports from the search engines (Google, Bing) and from analytics tools like Google Analytics and DoubleClick Search.
  • Prepared and implemented bid strategies using bidding tools like double click search.
  • Prepared weekly and monthly performance reports and handling client communication.
  • Helped clients in increasing the online marketing reach and performance and thereby revenue.
  • Managed campaign expenses by estimating monthly costs and reconciling discrepancies.

Member of Advisory Board

Charles Bridge Global Macro Fund

July 2013 - December 2016 (3 years 6 months)

  • Produced emails for customers to inform and influence audience effectively.
  • Contributed to development of landing page to create optimized user experience.

Senior Consultant

Aura Invest Group

December 2014 - June 2016 (1 year 7 months)

Tomas oversaw the CRO and SEM processes whilst managing customer acquisition and directly communicating with clients.

  • Selected and used appropriate tools for the job and performed technical research as required.
  • Performed financial markets research to identify key issues, analyze data, and make recommendations to address problems.
  • Provided clients with information about new promotional opportunities and the progress for running PR campaigns.
  • Developed recommendations to reach new members through desktop and mobile campaigns, including creative and messaging strategy.

Digital Marketing Specialist

KU Bar Lounge

September 2015 - March 2016 (7 months)

  • Tracked KPIs and produced useful reports for management, launched and optimized Pay-Per-Click (PPC) campaigns as well as monitoring budgets and overseeing search platform accounts. 
  • Created SEM and conversion rate optimized landing pages including the design, layout structure and content.
  • Completed competitive research and analysis due diligence and communicated with the team to adjust and improve on current campaign strategies as appropriate.