Tomas Trtek

Work performed:

• Lead generation, customer research, branding, website design & copy, SEM management, link building, pricing strategies, business operations

Significant results:

• Increase in revenue +26% MoM (over the first 14 months)

• Increase in number of jobs +22% MoM (over the first 14 months)

• Conversion rate from paid traffic (call/filled form to a realized job): 18%

• SEO; first page results for the most relevant keywords within 8 months: gate service (3rd position on the 1st page), gate motor service (4th position on the 1st page), replacement of gate motors (2nd position on the 1st page)

• 4.9 stars on Google reviews out of 81 reviews

Work performed:

• Lead generation, website design & copy (mobile & desktop), SEM management & invalid clicks optimization, customer research, competitive research, optimization of sales processes

Significant results:

• YoY growth of jobs: +45% (2016), +109% (2017), +63% (2018), +18% (2019), -19% (2020), +16% (2021)

• YoY revenue growth: +52% (2016), +118% (2017), +91% (2018), +23% (2019), -9% (2020), +28% (2021)

• 4.9 stars on Google reviews out of 1,621 reviews

• Ad click to call conversion rate 48%

• Call to job conversion rate 78%

Work performed:

• UX & CRO, SEM management, landing page audits, customer acquisition

Work performed:

• Website design & copy, SEM management, customer research, competitive research, CRO

Significant results:

• Increased number of qualified leads by 23% YoY

• Decreased costs per qualified lead by 21% (2017), and 32% (2018)

• Conversion rate from paid traffic 16% on average

As SEM Manager, he was responsible for optimizing the copy and landing pages for paid search engine marketing campaigns.

• Analyzed reports from the search engines (Google, Bing) and from analytics tools like Google Analytics and DoubleClick Search.
• Prepared and implemented bid strategies using bidding tools like double click search.
• Prepared weekly and monthly performance reports and handling client communication.
• Helped clients in increasing the online marketing reach and performance and thereby revenue.
• Managed campaign expenses by estimating monthly costs and reconciling discrepancies.

• Produced emails for customers to inform and influence audience effectively.
• Contributed to development of landing page to create optimized user experience.

Tomas oversaw the CRO and SEM processes whilst managing customer acquisition and directly communicating with clients.

• Selected and used appropriate tools for the job and performed technical research as required.
• Performed financial markets research to identify key issues, analyze data, and make recommendations to address problems.
• Provided clients with information about new promotional opportunities and the progress for running PR campaigns.
• Developed recommendations to reach new members through desktop and mobile campaigns, including creative and messaging strategy.

• Tracked KPIs and produced useful reports for management, launched and optimized Pay-Per-Click (PPC) campaigns as well as monitoring budgets and overseeing search platform accounts. 
• Created SEM and conversion rate optimized landing pages including the design, layout structure and content.
• Completed competitive research and analysis due diligence and communicated with the team to adjust and improve on current campaign strategies as appropriate.