Tomas Trtek
Conversion Rate Optimization Expert

Tomas Trtek

SEM expert for Marketo, Intuit & Cisco.
Work with Tomas Work with a Conversion Rate Optimization Expert

About

A result-driven performance marketer, Tomas Trtek is CXL Certified Optimizer & Growth Marketing Specialist. He has proven success in Conversion Rate Optimization (CRO) and creating landing pages for various businesses, also managing Search Engine Marketing (SEM) campaigns for financial services and enterprise Software-as-a-service (SaaS) businesses.

Employment

8 roles
Jul 2020 - Present 5 years 10 months
CRO Strategist
TeraVrata s.r.o.

Work performed:

• Lead generation, customer research, branding, website design & copy, SEM management, link building, pricing strategies, business operations


Significant results:

• Increase in revenue +26% MoM (over the first 14 months)

• Increase in number of jobs +22% MoM (over the first 14 months)

• Conversion rate from paid traffic (call/filled form to a realized job): 18%

• SEO; first page results for the most relevant keywords within 8 months: gate service (3rd position on the 1st page), gate motor service (4th position on the 1st page), replacement of gate motors (2nd position on the 1st page)

• 4.9 stars on Google reviews out of 81 reviews

Sep 2015 - Feb 2022 6 years 5 months
SEM & CRO Specialist
Zamecnicka pohotovost s.r.o.

Work performed:

• Lead generation, website design & copy (mobile & desktop), SEM management & invalid clicks optimization, customer research, competitive research, optimization of sales processes


Significant results:

• YoY growth of jobs: +45% (2016), +109% (2017), +63% (2018), +18% (2019), -19% (2020), +16% (2021)

• YoY revenue growth: +52% (2016), +118% (2017), +91% (2018), +23% (2019), -9% (2020), +28% (2021)

• 4.9 stars on Google reviews out of 1,621 reviews

• Ad click to call conversion rate 48%

• Call to job conversion rate 78%

Jun 2018 - Jul 2020 2 years 1 month
Senior CRO Consultant
Digital Village

Work performed:

• UX & CRO, SEM management, landing page audits, customer acquisition

Jun 2015 - Feb 2019 3 years 8 months
Digital Marketing Specialist
Comfort Money s.r.o.

Work performed:

• Website design & copy, SEM management, customer research, competitive research, CRO


Significant results:

• Increased number of qualified leads by 23% YoY

• Decreased costs per qualified lead by 21% (2017), and 32% (2018)

• Conversion rate from paid traffic 16% on average

Jul 2016 - Jun 2017 11 months
SEM Manager
DWA Media

As SEM Manager, he was responsible for optimizing the copy and landing pages for paid search engine marketing campaigns.

  • Analyzed reports from the search engines (Google, Bing) and from analytics tools like Google Analytics and DoubleClick Search.
  • Prepared and implemented bid strategies using bidding tools like double click search.
  • Prepared weekly and monthly performance reports and handling client communication.
  • Helped clients in increasing the online marketing reach and performance and thereby revenue.
  • Managed campaign expenses by estimating monthly costs and reconciling discrepancies.
Jul 2013 - Dec 2016 3 years 5 months
Member of Advisory Board
Charles Bridge Global Macro Fund
  • Produced emails for customers to inform and influence audience effectively.
  • Contributed to development of landing page to create optimized user experience.
Dec 2014 - Jun 2016 1 year 6 months
Senior Consultant
Aura Invest Group

Tomas oversaw the CRO and SEM processes whilst managing customer acquisition and directly communicating with clients.

  • Selected and used appropriate tools for the job and performed technical research as required.
  • Performed financial markets research to identify key issues, analyze data, and make recommendations to address problems.
  • Provided clients with information about new promotional opportunities and the progress for running PR campaigns.
  • Developed recommendations to reach new members through desktop and mobile campaigns, including creative and messaging strategy.
Sep 2015 - Mar 2016 6 months
Digital Marketing Specialist
KU Bar Lounge
  • Tracked KPIs and produced useful reports for management, launched and optimized Pay-Per-Click (PPC) campaigns as well as monitoring budgets and overseeing search platform accounts. 
  • Created SEM and conversion rate optimized landing pages including the design, layout structure and content.
  • Completed competitive research and analysis due diligence and communicated with the team to adjust and improve on current campaign strategies as appropriate.

Portfolio

8 items