Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Tomas Trtek

Tomas Trtek

Digital Marketer

SEM expert for Marketo, Intuit & Cisco.

A result-driven performance marketer, Tomas Trtek has proven success in managing Search Engine Marketing (SEM) campaigns for financial services and enterprise Software-as-a-service (SaaS) businesses. With his experience across various fields in digital marketing, he specializes in search engine marketing, web usability & optimization and behavior marketing. At Zamecnicka, Tomas maximized optimization of processes to improve the volume of reviews delivered, from 13 to 795 reviews in less than 2 years.

Digital Marketing
GetResponse
HTML5
MailChimp
Campaign Management
Public Relations
Google AdWords
Lead Generation
Unbounce
Business Content Strategy
AB Testing
Account Based Marketing
Conversion Optimization
Customer Acquisition
Facebook Ads
Google Analytics
Google Tag Manager
Landing Pages
Linkbuilding
Linkedin Ads
PPC
WordPress
DoubleClick Search
Search Engine Marketing
SaaS
Web Usability
B2B Marketing
B2C Marketing
Paid Search
Data Analysis
Behavioral Marketing
Tomas Trtek

Tomas Trtek

SEM expert for Marketo, Intuit & Cisco.

Digital Marketer

Tomas is Available for Projects

Work with Tomas

Employment Highlights

SEM & CRO Specialist

Zamecnicka pohotovost s.r.o.

September 2015 - Present (5 years 1 month)

Digital Marketing Specialist

Comfort Money s.r.o.

June 2015 - February 2019 (4 years 8 months)

SEM Manager

DWA Media

July 2016 - June 2017 (1 year 11 months)

Member of Advisory Board

Charles Bridge Global Macro Fund

July 2013 - December 2016 (3 years 5 months)

2 More Entries

Resume

SEM & CRO Specialist

Zamecnicka pohotovost s.r.o.

September 2015 - Present (5 years 1 month)

Tomas was responsible for high-profile clients in both B2B and B2C.

  • Handled client management, developed and executed testing roadmaps as well as extensive pre- and post-analyses using internal and external tools.
  • Responsible for user testing and web usability optimization.
  • Developed and implemented an effective content strategy based on company-wide goals.
  • Increased the reach of job ads and employer branding content and improved conversation rates with use of A/B testing.
  • Improved mobile conversion rates through Search Engine Marketing (SEM) optimization and careful management of ads.
  • Increased customer traffic through Conversion Rate Optimization (CRO) management and worked with the tech team to achieve a customer-centered experience.

Digital Marketing Specialist

Comfort Money s.r.o.

June 2015 - February 2019 (4 years 8 months)

As a Digital Marketing Specialist, Tomas was in charge of content development and improving the conversion rates.

  • Identified, analyzed and implemented optimization opportunities to improve the user experience and sales.
  • Worked with comparable tools for testing and experimentation.
  • Configured and implemented analytical and other data research tools including Google Analytics and Tag Manager.
  • Researched on competitive strategies and goals and communicated with the team to adjust the company's direction accordingly.
  • Created and implemented customer surveys to develop better customer relations.
  • Built the landing pages that were conversion rate optimized.
  • Provided updates, alerts, and reports on paid search campaign performances.

SEM Manager

DWA Media

July 2016 - June 2017 (1 year 11 months)

As SEM Manager, he was responsible for optimizing the copy and landing pages for paid search engine marketing campaigns.

  • Analyzed reports from the search engines (Google, Bing) and from analytics tools like Google Analytics and DoubleClick Search.
  • Prepared and implemented bid strategies using bidding tools like double click search.
  • Prepared weekly and monthly performance reports and handling client communication.
  • Helped clients in increasing the online marketing reach and performance and thereby revenue.
  • Managed campaign expenses by estimating monthly costs and reconciling discrepancies.

Member of Advisory Board

Charles Bridge Global Macro Fund

July 2013 - December 2016 (3 years 5 months)

  • Produced emails for customers to inform and influence audience effectively.
  • Contributed to development of landing page to create optimized user experience.

Senior Consultant

Aura Invest Group

December 2014 - June 2016 (2 years 6 months)

 

Tomas oversaw the CRO and SEM processes whilst managing customer acquisition and directly communicating with clients.

  • Selected and used appropriate tools for the job and performed technical research as required.
  • Performed financial markets research to identify key issues, analyze data, and make recommendations to address problems.
  • Provided clients with information about new promotional opportunities and the progress for running PR campaigns.
  • Developed recommendations to reach new members through desktop and mobile campaigns, including creative and messaging strategy.

Digital Marketing Specialist

KU Bar Lounge

September 2015 - March 2016 (1 year 6 months)

  • Tracked KPIs and produced useful reports for management, launched and optimized Pay-Per-Click (PPC) campaigns as well as monitoring budgets and overseeing search platform accounts. 
  • Created SEM and conversion rate optimized landing pages including the design, layout structure and content.
  • Completed competitive research and analysis due diligence and communicated with the team to adjust and improve on current campaign strategies as appropriate.