<ul><li>Produced video and copywriting content for a diverse range of subjects and audiences, from blue-chip clients to emerging players. </li><li>Researched audience, product and brand identity to communicate the client’s mission with creative flair. </li><li>Adopted appropriate visual identity and tone of voice to reach audiences effectively including soft-selling key objectives. </li><li>Clients: Expedia, AXA, Mundipharma, Warner Music Group, and W Singapore – Sentosa Cove.</li></ul>

Freelance Video Producer & Copywriter

<ul><li>Advised on creative strategy for project pitches and executed digital marketing, content, and on-site media requirements for a range of clients, including BMW, MINI, Cartier, AIA, Canon and ION Orchard. Milestones included producing video assets for the launches of the first-ever BMW 8 Series Gran Coupé in 2019, the first-ever BMW M8 Coupé in 2020, and a partnership with Spartan at the 2020 Singapore Motorshow.</li></ul>

Content Strategist

<ul><li>Directed marketing oversight and creative strategy to drive sales and brand awareness in Singapore, spanning content and ad production, performance measurement, influencer management, sponsorship strategy, product development and event management. </li><li>Worked with government bodies and sports authorities on driving local and regional tourism opportunities. Regional responsibilities included coaching and management of Vietnam team, regional campaign development and working with SEA partners on event calendars and asset logistics. Milestones included creative direction for numerous world-first product launches, 35% increase in overall sales within first year, and 140% growth in Instagram audience over two years.</li></ul>

Social Media & Marketing Manager

<ul><li>Produced editorial and advertorial content for monthly print magazine and all online content verticals. Evolved beyond the role to lead video production, social media management, digital strategy, and sales and marketing support. Milestones included overseeing 35% organic growth in Facebook following, and spearheading video properties that have accumulated over half a million views and nearly four million impressions on YouTube.</li></ul>

Content Producer

<ul><li>Managed customer service teams at one of Australia’s most successful Internet service providers. </li><li>Met and exceeded monthly KPI targets and earned individual and team bonuses for consecutive months, resulting in promotion to a team-leader position within first year of service. Responsibilities included sales, KPI management, complaint de-escalation, internal compliance investigations, industry regulator communications, coaching and development, and recruitment support.</li></ul>

Senior Customer Service Representative

<ul><li>Contracted as a Scout to establish San Francisco-based Yelp’s Australian website by authoring reviews of local businesses. </li><li>Authored 45 reviews per week, including original photography and maintenance of listing data. Subsequently featured in numerous editions of The Weekly Yelp online newsletter.</li></ul>

Marketing Assistant

Unveiling their first major label full-length tour-de-force, The Yearbook, Disco Hue’s knack for multi-sensory stimulation returns with re-inspired splendour, featuring hooks that are catchier than a pair of Velcro-fitted kicks – and packing just as much retro appeal.

Disco Hue - The Yearbook Press Release

Trent Davis

Since 2014, Dru Chen has been spending his time off working on his debut album Mirror Work, a magnum opus spanning five years and three continents in the making.

Dru Chen - Mirror Work Press Release

First there was Bonnie and Clyde; then there was Mickey and Mallory. Now, Cherie and Ted are poised to captivate audiences as TOMGIRL, a rock ‘n’ roll story of reckless romance and rebellion.

TOMGIRL - Official Biography

Despite the ever-growing conveniences of music streaming services and powerful mobile devices, music lovers continue to turn to a comparatively inconvenient mode of music: vinyl. Why?

8 Places to Indulge in Vinyl Records in Singapore

Feel out of the loop of what's happening in the Singapore music scene? This quick guide will get you started on who's making waves and where to catch them.

Don't Miss A Beat Of Singapore's Homegrown Music

Worry less about fitting a week's worth of cleaning into both of your busy schedules; worry more about what to do with your free time.

6 Home Hacks for Busy Couples

Perhaps it’s been a while since you last put yourself out there, or maybe you’re regularly going on dates that never seem go beyond first-and-last encounters – but don’t worry, you’re not alone.

Gearing Up for your First Tinder Date? Here's How You Can Make a Great Impression - BETADINE Feminine Care

Holiday tips for first-timers on the best areas to stay in Osaka. Based on attractions, convenience and the local vibe, here's where to stay in Osaka - Expedia

Where to Stay in Osaka - Area Guide | Expedia SG

Marble can add sophistication into your home  but is it for you? Here are 5 things to help you decide.

Honing vs Polishing?: 5 Things You Need To Know About Marble Surfaces

With some simple decorating, you can transform your humble HDB flat into a Beverly Hills apartment without breaking a sweat (or the bank). Here are 5 ways to do it.

5 Small Budget, Big Impact Renovation Ideas

Renovate a restaurant-grade kitchen, right in your humble HDB flat. These essentials will help you make your smart kitchen dreams come true.

6 Renovation Ideas for Your HDB Kitchen

For the independent bachelors who spend the work day crafting their careers and nights out networking, here are a few things you will want to start with when conceiving your ideal bachelor pad.

8 Amenities For Your Bachelor Pad

English (American)

Trent Davis is a Social Media and Marketing Manager with strong experience in developing lifestyle content strategy for music, fashion, tech, art, and travel industries. He has produced both written and video content for a diverse range of subjects and audiences, including Expedia, AXA, Mundipharma, Warner Music Group, and W Singapore – Sentosa Cove, among others. Capable in both agency and brand settings, Trent's content strategy encapsulates the journey from ideation to execution, with a proven track record in driving sales and social engagement.

Trent Davis

Employment Highlights

Education Highlights

Portfolio

Disco Hue - The Yearbook Press Release

Dru Chen - Mirror Work Press Release

TOMGIRL - Official Biography

8 Places to Indulge in Vinyl Records in Singapore

Don't Miss A Beat Of Singapore's Homegrown Music

6 Home Hacks for Busy Couples

Disco Hue - The Yearbook Press Release

Dru Chen - Mirror Work Press Release

TOMGIRL - Official Biography

8 Places to Indulge in Vinyl Records in Singapore

Don't Miss A Beat Of Singapore's Homegrown Music

6 Home Hacks for Busy Couples