<ul><li>Built marketing strategies and digital marketing plans, converting browsers into buyers. </li><li>Conducted market research with clients to craft point of difference and core messages. </li><li>Analyzed business, sales, and marketing processes to improve efficiency and drive profitable growth. </li><li>Developed “Marketing School”, an eight-week online course for startups and new business owners.&nbsp;</li><li>Worked with over 100 small businesses, to improve their marketing and attract new customers and increase their revenue by up to 50%. </li><li>Implemented a proven marketing system to convert 40% of potential customers into loyal repeat customers.</li><li>Worked with businesses in a range of industries such as professional services, mining, travel, finance, retail, beauty, health, FMCG, and alcohol.</li><li>Acted as judge in the Top 50 Small Business Leaders in 2019 and helped choose the top 50 businesses around the country with a panel of judges.&nbsp;</li></ul>

Marketing Consultant & Strategist

Australian Institute of Fitness is a fitness training provider in Australia, and its training programs provide the most popular career pathways for fitness professionals.&nbsp;<ul><li>Oversaw the development and implementation of the marketing strategy and plans for the personal training and massage courses, to generate new student enrolments.&nbsp;</li><li>Developed local campaigns to drive brand awareness and enquiries. </li><li>Managed the digital marketing programs and built the marketing strategy for WA. </li><li>Liaised with head office in Sydney to roll out any new initiatives for WA.</li><li>Exceeded quarterly lead targets every quarter by 25%.</li><li>Helped to develop WA campaigns that had a more modern creative.</li><li>Introduced new forms of digital advertising to the brand such as Spotify to reach the younger demographic.&nbsp;</li></ul>

WA Marketing Manager

<ul><li>Provided marketing support and training, to a network of over 180 franchisees across three states. Helped them develop their franchise marketing strategy and plan and trained them in digital marketing and social media.&nbsp;</li><li>Provided a marketing consultancy service to all franchisee in WA, SA, and VIC. </li><li>Created a local marketing plan for each of the three state offices to help each state grow and reach revenue targets. </li><li>Helped franchisees to move into branded premises and develop their signage and interior design requirements collaboratively. </li><li>Assisted with running the WA state conference which was held annually.&nbsp;</li><li>Implemented franchisee training across 3 states, to up skill them in digital marketing, social media, and copywriting. </li><li>Worked with three state managers to implement the sales and marketing plans by each state, and managed the direct report to each state manager.&nbsp;</li></ul>

Franchise Marketing Manager

<ul><li>Exceeded quarterly targets in territory every month.</li><li>Identified areas for growth within each territory and account.</li><li>Educated staff on how to offer and position finance in store, to assist them in obtaining more revenue and commission.</li><li>Trained staff on the GE apply online system.</li></ul>

Account Manager, Retail Finance

The Western Force are the pride of rugby in Western Australia providing a pathway for Western Australian youth both male and female to play rugby union at the professional level.<ul><li>Sourced new sponsorship opportunities and partners for the team to generate revenue.</li><li>Negotiated annual sponsorship contracts with sponsors and managed to increase year on year sponsorship investment on each contract.</li><li>Developed sponsor activation plans based on partner business objectives, each season.</li><li>Executed sponsor promotions on game day at the stadium to build brand exposure.</li></ul>

Account Manager, Partnerships

Grew an independent travel agency's revenue through marketing coaching.

Platinum Travel

Vanessa Geraghty

Helped a wellness business increase revenue by 30%.

Rachel Dhanjal

Increased a beauty salon's revenue by 37% by investing in a new website and marketing coaching for their salon.

Bellissima Skin & Beauty

Helped a handmade skincare brand increase revenue by 75% with a series of marketing coaching sessions.

Sweetpea Natural Skincare

Provided marketing coaching with a physio business which helped grew its revenue by 57%.

FitRight Physio

Increased HR consultancy's leads by 40% through effective marketing.

Raw HR

Google Reviews

Helped businesses grew their revenue. Read clients' firsthand stories here.

Vivacity Marketing Client Success Stories

English (British)

Vanessa Geraghty is an accomplished marketing professional over 19 years of experience working for international and local brands, Coca-Cola, Nestle, BP, Cadbury, GE, Mortgage Choice, The Western Force, and Australian Institute of Fitness. Her specializations include marketing strategy and planning, digital marketing, market research, and online marketing coaching. She also has worked with businesses in a range of industries such as professional
services, mining, travel, finance, retail, beauty, health, FMCG, and alcohol.

Vanessa Geraghty

Employment Highlights

Education Highlights

Portfolio

Platinum Travel

Rachel Dhanjal

Bellissima Skin & Beauty

Sweetpea Natural Skincare

FitRight Physio

Raw HR

Platinum Travel

Rachel Dhanjal

Bellissima Skin & Beauty

Sweetpea Natural Skincare

FitRight Physio

Raw HR