Vanessa Geraghty

• Built marketing strategies and digital marketing plans, converting browsers into buyers.
• Conducted market research with clients to craft point of difference and core messages.
• Analyzed business, sales, and marketing processes to improve efficiency and drive profitable growth.
• Developed “Marketing School”, an eight-week online course for startups and new business owners. 
• Worked with over 100 small businesses, to improve their marketing and attract new customers and increase their revenue by up to 50%.
• Implemented a proven marketing system to convert 40% of potential customers into loyal repeat customers.
• Worked with businesses in a range of industries such as professional services, mining, travel, finance, retail, beauty, health, FMCG, and alcohol.
• Acted as judge in the Top 50 Small Business Leaders in 2019 and helped choose the top 50 businesses around the country with a panel of judges. 

Australian Institute of Fitness is a fitness training provider in Australia, and its training programs provide the most popular career pathways for fitness professionals. 

• Oversaw the development and implementation of the marketing strategy and plans for the personal training and massage courses, to generate new student enrolments. 
• Developed local campaigns to drive brand awareness and enquiries.
• Managed the digital marketing programs and built the marketing strategy for WA.
• Liaised with head office in Sydney to roll out any new initiatives for WA.
• Exceeded quarterly lead targets every quarter by 25%.
• Helped to develop WA campaigns that had a more modern creative.
• Introduced new forms of digital advertising to the brand such as Spotify to reach the younger demographic. 

• Provided marketing support and training, to a network of over 180 franchisees across three states. Helped them develop their franchise marketing strategy and plan and trained them in digital marketing and social media. 
• Provided a marketing consultancy service to all franchisee in WA, SA, and VIC.
• Created a local marketing plan for each of the three state offices to help each state grow and reach revenue targets.
• Helped franchisees to move into branded premises and develop their signage and interior design requirements collaboratively.
• Assisted with running the WA state conference which was held annually. 
• Implemented franchisee training across 3 states, to up skill them in digital marketing, social media, and copywriting.
• Worked with three state managers to implement the sales and marketing plans by each state, and managed the direct report to each state manager. 

• Exceeded quarterly targets in territory every month.
• Identified areas for growth within each territory and account.
• Educated staff on how to offer and position finance in store, to assist them in obtaining more revenue and commission.
• Trained staff on the GE apply online system.

The Western Force are the pride of rugby in Western Australia providing a pathway for Western Australian youth both male and female to play rugby union at the professional level.

• Sourced new sponsorship opportunities and partners for the team to generate revenue.
• Negotiated annual sponsorship contracts with sponsors and managed to increase year on year sponsorship investment on each contract.
• Developed sponsor activation plans based on partner business objectives, each season.
• Executed sponsor promotions on game day at the stadium to build brand exposure.