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Vanessa Geraghty

Vanessa Geraghty

Digital Marketer

Previously from Coca-Cola, Nestlé, Cadbury, BP, and GE Finance.

Vanessa Geraghty is an accomplished marketing professional over 19 years of experience working for international and local brands, Coca-Cola, Nestle, BP, Cadbury, GE, Mortgage Choice, The Western Force, and Australian Institute of Fitness. Her specializations include marketing strategy and planning, digital marketing, market research, and online marketing coaching. She also has worked with businesses in a range of industries such as professional services, mining, travel, finance, retail, beauty, health, FMCG, and alcohol.

Digital Marketing
Marketing Strategy
Market Planning
Market Research
Online Marketing
SEO
Copywriting
Social Media Advertising
Facebook Ads
Linkedin Ads
Youtube Ads
Web Design
Brand Awareness
Social Media Strategy
Content Development
Content Creation
Account Management
Lead Generation
Vanessa Geraghty

Vanessa Geraghty

Previously from Coca-Cola, Nestlé, Cadbury, BP, and GE Finance.

Digital Marketer

Vanessa is Available for Projects

Work with Vanessa

Employment Highlights

Marketing Consultant & Strategist

Independent

July 2017 - Present (4 years 3 months)

WA Marketing Manager

Australian Institute of Fitness

June 2016 - November 2016 (5 months)

Franchise Marketing Manager

Mortgage Choice

October 2013 - June 2016 (2 years 8 months)

Account Manager, Retail Finance

GE Capital

January 2012 - October 2013 (1 year 9 months)

1 More Entries

Education Highlights

Marketing, -

The Dublin Institute of Technology

September 2000 - June 2003 (2 years 9 months)

Postgraduate Diploma, Communications

National University of Ireland

September 1996 - June 1997 (9 months)

Bachelor of Arts (Double Hons), Sociology and Greek & Roman Civilization

National University of Ireland

September 1993 - June 1996 (2 years 9 months)

Portfolio

Vivacity Marketing

Platinum Travel

Vivacity Marketing

Rachel Dhanjal

Vivacity Marketing

Bellissima Skin & Beauty

Vivacity Marketing

Sweetpea Natural Skincare

Vivacity Marketing

FitRight Physio

Vivacity Marketing

Raw HR

Vivacity Marketing

Platinum Travel

Vivacity Marketing

Rachel Dhanjal

Vivacity Marketing

Bellissima Skin & Beauty

Vivacity Marketing

Sweetpea Natural Skincare

Vivacity Marketing

FitRight Physio

Vivacity Marketing

Raw HR

Resume

Marketing Consultant & Strategist

Independent

July 2017 - Present (4 years 3 months)

  • Built marketing strategies and digital marketing plans, converting browsers into buyers.
  • Conducted market research with clients to craft point of difference and core messages.
  • Analyzed business, sales, and marketing processes to improve efficiency and drive profitable growth.
  • Developed “Marketing School”, an eight-week online course for startups and new business owners. 
  • Worked with over 100 small businesses, to improve their marketing and attract new customers and increase their revenue by up to 50%.
  • Implemented a proven marketing system to convert 40% of potential customers into loyal repeat customers.
  • Worked with businesses in a range of industries such as professional services, mining, travel, finance, retail, beauty, health, FMCG, and alcohol.
  • Acted as judge in the Top 50 Small Business Leaders in 2019 and helped choose the top 50 businesses around the country with a panel of judges. 

WA Marketing Manager

Australian Institute of Fitness

June 2016 - November 2016 (5 months)

Australian Institute of Fitness is a fitness training provider in Australia, and its training programs provide the most popular career pathways for fitness professionals. 

  • Oversaw the development and implementation of the marketing strategy and plans for the personal training and massage courses, to generate new student enrolments. 
  • Developed local campaigns to drive brand awareness and enquiries.
  • Managed the digital marketing programs and built the marketing strategy for WA.
  • Liaised with head office in Sydney to roll out any new initiatives for WA.
  • Exceeded quarterly lead targets every quarter by 25%.
  • Helped to develop WA campaigns that had a more modern creative.
  • Introduced new forms of digital advertising to the brand such as Spotify to reach the younger demographic. 

Franchise Marketing Manager

Mortgage Choice

October 2013 - June 2016 (2 years 8 months)

  • Provided marketing support and training, to a network of over 180 franchisees across three states. Helped them develop their franchise marketing strategy and plan and trained them in digital marketing and social media. 
  • Provided a marketing consultancy service to all franchisee in WA, SA, and VIC.
  • Created a local marketing plan for each of the three state offices to help each state grow and reach revenue targets.
  • Helped franchisees to move into branded premises and develop their signage and interior design requirements collaboratively.
  • Assisted with running the WA state conference which was held annually. 
  • Implemented franchisee training across 3 states, to up skill them in digital marketing, social media, and copywriting.
  • Worked with three state managers to implement the sales and marketing plans by each state, and managed the direct report to each state manager. 

Account Manager, Retail Finance

GE Capital

January 2012 - October 2013 (1 year 9 months)

  • Exceeded quarterly targets in territory every month.
  • Identified areas for growth within each territory and account.
  • Educated staff on how to offer and position finance in store, to assist them in obtaining more revenue and commission.
  • Trained staff on the GE apply online system.

Account Manager, Partnerships

The Western Force

September 2009 - June 2011 (1 year 9 months)

The Western Force are the pride of rugby in Western Australia providing a pathway for Western Australian youth both male and female to play rugby union at the professional level.

  • Sourced new sponsorship opportunities and partners for the team to generate revenue.
  • Negotiated annual sponsorship contracts with sponsors and managed to increase year on year sponsorship investment on each contract.
  • Developed sponsor activation plans based on partner business objectives, each season.
  • Executed sponsor promotions on game day at the stadium to build brand exposure.

Education

Marketing, -

The Dublin Institute of Technology

September 2000 - June 2003 (2 years 9 months)

Postgraduate Diploma, Communications

National University of Ireland

September 1996 - June 1997 (9 months)

Bachelor of Arts (Double Hons), Sociology and Greek & Roman Civilization

National University of Ireland

September 1993 - June 1996 (2 years 9 months)