Alex Del Salto

About

Alex Del Salto is a marketing specialist with over nine years of experience defining growth strategies and executes on tactics. He specializes in user acquisition, paid ads, CRO analytics, customer nurturing, and behavioral targeting. As a former hotelier, he brings a decade of experience in P&L management with a strong focus on revenue and metrics, budget/resource planning, leading change, and people management. He's passionate about exploring & creating channels that allow users to engage with new products/services.

Employment

5 roles

Dec 2020 - Feb 2022 1 year 2 months

Global Ad Tech Senior Marketing Manager

Armis

Developed omnichannel online advertising strategy leveraging search, social, display, content syndication, and 6Sense focused on targeting large organizations in healthcare, manufacturing, finance, as well as retail.
Re-vamped and set up proper integration of analytics, ad platforms, and third-party vendors to ensure accurate end-to-end tracking for optimization.
Built and implemented a lead scoring model to drive higher quality leads and improve advertising ROI.
Worked alongside the campaigns team in individual campaign development.

Dec 2018 - Dec 2020 2 years

Global Ad Tech Marketing Manager

Palo Alto Networks

Developed an omnichannel strategy to reach each business unit's target audience at multiple stages of the funnel.
Partnered closely with cross-functional teams within Marketing to ensure alignment and executed demand generation, awareness, thought leadership, community building, and event support strategies.
Drove experimentation across ad copy, creative, and landing page experience to provide data-validated insights and optimize campaigns.
Executed account-based marketing strategy in collaboration with sales and marketing teams.
Provided SEO guidelines, implemented changes, and monitored results to improve the ranking of high-priority organic keywords.

Aug 2017 - Nov 2018 1 year 3 months

Paid Search Analyst

Growth Pilots (W Promote)

Developed integrated online acquisition strategies for clients.
Managed paid search, shopping, display, and UAC campaign types.
Performed conversion funnel and cohort analysis for pay-per-click campaign optimization.
Partnered with Google, Bing, and third-party vendors on large-scale advertising accounts.

May 2017 - Aug 2017 3 months

Growth Marketing Consultant

Hostfully

Driven digital media strategies to achieve acquisition goals through social media, content, and email marketing campaigns.
Helped define the branding and messaging of the organization and how it would reflect in their marketing materials.
Supervised community-building efforts.
Performed A/B ad copy and landing page testing.

Mar 2017 - Jun 2017 3 months

Growth Marketing Consultant

Tradecraft