Alex Del Salto
Digital Marketer

Alex Del Salto

Worked in Palo Alto Networks. Specializes in ads strategy and CRO analytics.
Work with Alex Work with a Digital Marketer

About

Alex Del Salto is a marketing specialist with over nine years of experience defining growth strategies and executes on tactics. He specializes in user acquisition, paid ads, CRO analytics, customer nurturing, and behavioral targeting. As a former hotelier, he brings a decade of experience in P&L management with a strong focus on revenue and metrics, budget/resource planning, leading change, and people management. He's passionate about exploring & creating channels that allow users to engage with new products/services.

Employment

5 roles
Dec 2020 - Feb 2022 1 year 2 months
Global Ad Tech Senior Marketing Manager
Armis
  • Developed omnichannel online advertising strategy leveraging search, social, display, content syndication, and 6Sense focused on targeting large organizations in healthcare, manufacturing, finance, as well as retail.
  • Re-vamped and set up proper integration of analytics, ad platforms, and third-party vendors to ensure accurate end-to-end tracking for optimization.
  • Built and implemented a lead scoring model to drive higher quality leads and improve advertising ROI.
  • Worked alongside the campaigns team in individual campaign development.
Dec 2018 - Dec 2020 2 years
Global Ad Tech Marketing Manager
Palo Alto Networks
  • Developed an omnichannel strategy to reach each business unit's target audience at multiple stages of the funnel.
  • Partnered closely with cross-functional teams within Marketing to ensure alignment and executed demand generation, awareness, thought leadership, community building, and event support strategies.
  • Drove experimentation across ad copy, creative, and landing page experience to provide data-validated insights and optimize campaigns.
  • Executed account-based marketing strategy in collaboration with sales and marketing teams.
  • Provided SEO guidelines, implemented changes, and monitored results to improve the ranking of high-priority organic keywords.
Aug 2017 - Nov 2018 1 year 3 months
Paid Search Analyst
Growth Pilots (W Promote)
  • Developed integrated online acquisition strategies for clients.
  • Managed paid search, shopping, display, and UAC campaign types.
  • Performed conversion funnel and cohort analysis for pay-per-click campaign optimization.
  • Partnered with Google, Bing, and third-party vendors on large-scale advertising accounts.
May 2017 - Aug 2017 3 months
Growth Marketing Consultant
Hostfully
  • Driven digital media strategies to achieve acquisition goals through social media, content, and email marketing campaigns.
  • Helped define the branding and messaging of the organization and how it would reflect in their marketing materials.
  • Supervised community-building efforts.
  • Performed A/B ad copy and landing page testing.
Mar 2017 - Jun 2017 3 months
Growth Marketing Consultant
Tradecraft
  • Performed LTV and cohort analysis.
  • Utilized and performed SQL and data visualization.
  • Implemented measures for landing page optimization.
  • Designed a strategy to generate product referral and virality.
  • Supervised SEO optimization.

Education

Jun 2015 - Dec 2016 1 year 6 months
Master of Business Administration, Marketing
Sasin
Jun 2005 - Dec 2008 3 years 6 months
Bachelor of Business Administration, -
Les Roches

Portfolio

10 items