<ul><li>Developed omnichannel online advertising strategy leveraging search, social, display, content syndication, and 6Sense focused on targeting large organizations in healthcare, manufacturing, finance, as well as retail.</li><li>Re-vamped and set up proper integration of analytics, ad platforms, and third-party vendors to ensure accurate end-to-end tracking for optimization.</li><li>Built and implemented a lead scoring model to drive higher quality leads and improve advertising ROI.</li><li>Worked alongside the campaigns team in individual campaign development.</li></ul>

Global Ad Tech Senior Marketing Manager

<ul><li>Developed an omnichannel strategy to reach each business unit's target audience at multiple stages of the funnel.</li><li>Partnered closely with cross-functional teams within Marketing to ensure alignment and executed demand generation, awareness, thought leadership, community building, and event support strategies.</li><li>Drove experimentation across ad copy, creative, and landing page experience to provide data-validated insights and optimize campaigns.</li><li>Executed account-based marketing strategy in collaboration with sales and marketing teams.</li><li>Provided SEO guidelines, implemented changes, and monitored results to improve the ranking of high-priority organic keywords.</li></ul>

Global Ad Tech Marketing Manager

<ul><li>Developed integrated online acquisition strategies for clients.</li><li>Managed paid search, shopping, display, and UAC campaign types.</li><li>Performed conversion funnel and cohort analysis for pay-per-click campaign optimization.</li><li>Partnered with Google, Bing, and third-party vendors on large-scale advertising accounts.</li></ul>

Paid Search Analyst

<ul><li>Driven digital media strategies to achieve acquisition goals through social media, content, and email marketing campaigns.</li><li>Helped define the branding and messaging of the organization and how it would reflect in their marketing materials.</li><li>Supervised community-building efforts.</li><li>Performed A/B ad copy and landing page testing.</li></ul>

Growth Marketing Consultant

<ul><li>Performed LTV and cohort analysis.</li><li>Utilized and performed SQL and data visualization.</li><li>Implemented measures for landing page optimization.</li><li>Designed a strategy to generate product referral and virality.</li><li>Supervised SEO optimization.</li></ul>

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Alex Del Salto

Hostfully's award-winning vacation rental management software helps property managers and owners scale and grow their businesses while managing guests and communication more efficiently.

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Klaviyo is a growth marketing platform created for online businesses  featuring powerful marketing automation and a revenue-driving email platform. Klaviyo helps brands understand their customers and build unlimited, real, quality relationships.

The Growth Marketing Platform for Online Businesses - Klaviyo

Armis is the leading enterprise-class agentless device security platform to address the growing threat landscape of unmanaged and IoT devices.

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English (American)

Alex Del Salto is a marketing specialist with over nine years of experience defining growth strategies and executes on tactics. He specializes in user acquisition, paid ads, CRO analytics, customer nurturing, and behavioral targeting. As a former hotelier, he brings a decade of experience in P&L management with a strong focus on revenue and metrics, budget/resource planning, leading change, and people management. He's passionate about exploring & creating channels that allow users to engage with new products/services.

Alex Del Salto

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Free Online Whiteboard for Hybrid Teams | FlatFrog

Hostfully - Award Winning Vacation Rental Management Software and Tools

The Growth Marketing Platform for Online Businesses - Klaviyo

Armis Security | Agentless Device Security Platform

Technology Business Insurance | IT Company Insurance | TechInsurance

Got It - APIs que simplificam o uso da Inteligncia Artificial!

Free Online Whiteboard for Hybrid Teams | FlatFrog

Hostfully - Award Winning Vacation Rental Management Software and Tools

The Growth Marketing Platform for Online Businesses - Klaviyo

Armis Security | Agentless Device Security Platform

Technology Business Insurance | IT Company Insurance | TechInsurance

Got It - APIs que simplificam o uso da Inteligncia Artificial!