Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Digital Marketer
Alex Del Salto
Worked in Palo Alto Networks. Specializes in ads strategy and CRO analytics.
Alex Del Salto is a marketing specialist with over nine years of experience defining growth strategies and executes on tactics. He specializes in user acquisition, paid ads, CRO analytics, customer nurturing, and behavioral targeting. As a former hotelier, he brings a decade of experience in P&L management with a strong focus on revenue and metrics, budget/resource planning, leading change, and people management. He's passionate about exploring & creating channels that allow users to engage with new products/services.
Alex Del Salto
Worked in Palo Alto Networks. Specializes in ads strategy and CRO analytics.
Digital Marketer
Alex is Available for Projects
Work with AlexEmployment Highlights
Global Ad Tech Senior Marketing Manager
Armis
December 2020 - February 2022 (1 year 3 months)
Global Ad Tech Marketing Manager
Palo Alto Networks
December 2018 - December 2020 (2 years 1 month)
Paid Search Analyst
Growth Pilots (W Promote)
August 2017 - November 2018 (1 year 4 months)
Growth Marketing Consultant
Hostfully
May 2017 - August 2017 (4 months)
Education Highlights
Master of Business Administration, Marketing
Sasin
June 2015 - December 2016 (1 year 7 months)
Bachelor of Business Administration, -
Les Roches
June 2005 - December 2008 (3 years 7 months)
Portfolio
www.flatfrog.com
Free Online Whiteboard for Hybrid Teams | FlatFrog
Hostfully
Hostfully - Award Winning Vacation Rental Management Software and Tools
Klaviyo
The Growth Marketing Platform for Online Businesses - Klaviyo
Armis
Armis Security | Agentless Device Security Platform
InsureTechBiz
Technology Business Insurance | IT Company Insurance | TechInsurance
gotit.ai
Got It - APIs que simplificam o uso da Inteligncia Artificial!
www.flatfrog.com
Free Online Whiteboard for Hybrid Teams | FlatFrog
Hostfully
Hostfully - Award Winning Vacation Rental Management Software and Tools
Klaviyo
The Growth Marketing Platform for Online Businesses - Klaviyo
Armis
Armis Security | Agentless Device Security Platform
InsureTechBiz
Technology Business Insurance | IT Company Insurance | TechInsurance
gotit.ai
Got It - APIs que simplificam o uso da Inteligncia Artificial!
Resume
Global Ad Tech Senior Marketing Manager
Armis
December 2020 - February 2022 (1 year 3 months)
- Developed omnichannel online advertising strategy leveraging search, social, display, content syndication, and 6Sense focused on targeting large organizations in healthcare, manufacturing, finance, as well as retail.
- Re-vamped and set up proper integration of analytics, ad platforms, and third-party vendors to ensure accurate end-to-end tracking for optimization.
- Built and implemented a lead scoring model to drive higher quality leads and improve advertising ROI.
- Worked alongside the campaigns team in individual campaign development.
Global Ad Tech Marketing Manager
Palo Alto Networks
December 2018 - December 2020 (2 years 1 month)
- Developed an omnichannel strategy to reach each business unit's target audience at multiple stages of the funnel.
- Partnered closely with cross-functional teams within Marketing to ensure alignment and executed demand generation, awareness, thought leadership, community building, and event support strategies.
- Drove experimentation across ad copy, creative, and landing page experience to provide data-validated insights and optimize campaigns.
- Executed account-based marketing strategy in collaboration with sales and marketing teams.
- Provided SEO guidelines, implemented changes, and monitored results to improve the ranking of high-priority organic keywords.
Paid Search Analyst
Growth Pilots (W Promote)
August 2017 - November 2018 (1 year 4 months)
- Developed integrated online acquisition strategies for clients.
- Managed paid search, shopping, display, and UAC campaign types.
- Performed conversion funnel and cohort analysis for pay-per-click campaign optimization.
- Partnered with Google, Bing, and third-party vendors on large-scale advertising accounts.
Growth Marketing Consultant
Hostfully
May 2017 - August 2017 (4 months)
- Driven digital media strategies to achieve acquisition goals through social media, content, and email marketing campaigns.
- Helped define the branding and messaging of the organization and how it would reflect in their marketing materials.
- Supervised community-building efforts.
- Performed A/B ad copy and landing page testing.
Growth Marketing Consultant
Tradecraft
March 2017 - June 2017 (4 months)
- Performed LTV and cohort analysis.
- Utilized and performed SQL and data visualization.
- Implemented measures for landing page optimization.
- Designed a strategy to generate product referral and virality.
- Supervised SEO optimization.
Education
Master of Business Administration, Marketing
Sasin
June 2015 - December 2016 (1 year 7 months)
Bachelor of Business Administration, -
Les Roches
June 2005 - December 2008 (3 years 7 months)