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Work With High Performing Talent On Demand

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Oliva Saikia

Digital Marketer

Oliva Saikia

Previously from Bharat Petroleum Corporation Limited.

Oliva Saikia has six years of experience in strategic business development, account management, and sales and marketing in the energy and electronics industries. Her diverse skills include digital marketing, brand strategy, performance optimization, B2B and B2C marketing, project management, quotations and proposals, customer engagement, market intelligence, and P&L. She works at Trilogy Technologies, spearheading brand and sales strategy, providing innovative guidance in all areas, including thought leadership, digital, and social media. At Bharat Petroleum Corporation Limited, she drove sales, business development, and marketing strategies of the entire sales area comprising multiple retail outlets.

Digital Marketing
Sales and Marketing
Strategic Marketing
Strategic Planning
Business Development
Account Management
Sales and Operations
Brand Management
Brand Strategy
Channel Management
Customer Experience
Performance Optimization
B2B Marketing
B2C Marketing
Customer Engagement
Social Media Marketing
Business Strategy
Marketing Strategy
Project Management
Oliva Saikia

Oliva Saikia

Previously from Bharat Petroleum Corporation Limited.

Digital Marketer

Oliva is Available for Projects

Work with Oliva

Employment Highlights

Sales & Marketing Specialist

Trilogy Technologies Pte. Ltd.

September 2019 - April 2020 (8 months)

Area Sales Manager

Bharat Petroleum Corporation Limited

April 2016 - May 2018 (2 years 2 months)

Assistant Manager, Operations

Bharat Petroleum Corporation Limited

September 2014 - March 2016 (1 year 7 months)

Executive, Operations

Bharat Petroleum Corporation Limited

September 2013 - August 2014 (1 year)

Education Highlights

Executive Education, Digital Marketing

Columbia Business School

August 2018 - November 2018 (4 months)

Executive Education, Channel Management

Indian School of Business

January 2018 - February 2018 (2 months)

Bachelor of Engineering, Electrical Engineering

Assam Engineering College, Gauhati University

July 2009 - July 2013 (4 years 1 month)

Portfolio

Trilogy Technologies

Trilogy Technologies

Carell Technologies

Carell Technologies

Trilogy Technologies

Trilogy Technologies

Carell Technologies

Carell Technologies

Resume

Sales & Marketing Specialist

Trilogy Technologies Pte. Ltd.

September 2019 - April 2020 (8 months)

Trilogy Technologies provides engineering services, such as, among others, PCB, PCBA, wire harness, and small scale box-build and testing.

  • Spearheaded brand and sales strategy, providing innovative guidance in all areas including thought leadership, digital, and social media.
  • Executed brand vision, value proposition, and marketing strategies.
  • Innovated and offered new ideas and approaches to garner and maximize more sales and potential partnerships so that all possible, new or enhanced opportunities are exploited.
  • Oversaw go-to-market execution, managed a mix of high-level strategy, planning and on-the-ground tactical execution for brand consistency, relevance and call to action.
  • Created content and video that create engagement with customers and establish company thought leadership.
  • Identified key growth strategies and proposed execution plans to increase business leads.
  • Built and fostered sustainable collaboration and long-term open relationships with current, potential and new clients.
  • Developed and delivered a new website with minimal budget and within just one month. Commended for exceptional work and currently engaging with Trilogy innovation businesses to global markets.
  • Pioneered a fresh and distinguished brand persona for the organization in just two months, translating brand objectives into clear branding and content strategies for brand management, and online activities.

Area Sales Manager

Bharat Petroleum Corporation Limited

April 2016 - May 2018 (2 years 2 months)

  • Drove sales, business development, and marketing strategies of the entire sales area comprising 36 retail outlets with an average sales of over $92 million per annum.
  • Developed and embedded the best-in-class channel management processes and capabilities by continuously benchmarking policies and processes with the industry and demonstrated a passion for customer centricity and improved CVA (Customer Value Added) scores. 
  • Developed key accounts in the field of mining, construction, transport and cement sectors; boosted new deals by 30%, generated additional revenue of $15 million over 12 months.
  • Launched a highway project that successfully elevated highway customer engagements; enrolled new and existing customers through Smart Fleet Cards and grew LFR% by four.
  • Commissioned sales at two new retail fuel stations; contributed to an increase in sales volume of retail territory network by 15%.
  • Demonstrated excellence in formulating sales promotional strategies and conducting various activities like free service camps, touch-points in collaboration with Renault, CEAT Tyres, SBI, Hero MotoCorp, etc; improved turn in percentage by 32%.
  • Maximized sales development potential through coaching and motivating 36 channel partners and over 400 staff. 
  • Initiated Quick Service implementation at eight urban market retail outlets; increased service efficiency by 26%.

Assistant Manager, Operations

Bharat Petroleum Corporation Limited

September 2014 - March 2016 (1 year 7 months)

  • Led business logistics (order management, demand forecasting, inventory management, business systems) and drove materials flow, invoices and sales analysis of 136 fuel stations and 40 B2B mining customers, with revenue generation of over $1 million per day. 
  • Acted to generate a shift in culture from a product focus to customer service over four months. Resulting in improved morale and collective sense of purpose for the company, 10% sales improvement over six months and retention of key staff.
  • Evaluated and floated transport tender with regional logistics team; made 9% savings and improved service level.
  • Planned and executed all the supplies during the crisis and the most challenging period to meet the business requirement; NIL dry-out case during that period.
  • Successfully implemented in-vehicle monitoring systems (IVMS) that improved driving behavior of fleet drivers and contributed to 85% reduction in speed violations and 96% reduction in stoppage and route violations.
  • Designed the auto indenting and retail outlet stock monitoring model for efficiency in supply planning and inventory management; saved 5200 man-hours in 12 months.
  • Extracted sales performance reports (also CRM data, orders, and other related business data) for monthly meetings to evaluate performance of channels.

Executive, Operations

Bharat Petroleum Corporation Limited

September 2013 - August 2014 (1 year)

  • Managed the pipeline transfer of petroleum products, oversaw maintenance of tank farm and terminal automation.
  • Liaised and built rapport with other oil marketing companies for smooth and timely receipt of petroleum products.  
  • Organized quarterly panel meetings for rigorous interactions with transporters/contract vendors to ensure HSSE compliance and reach goal-zero in-transit accidents.
  • Created business process re-engineering to cut down tank lorry throughput time from 40 minutes to less than 20 minutes.

Education

Executive Education, Digital Marketing

Columbia Business School

August 2018 - November 2018 (4 months)

Executive Education, Channel Management

Indian School of Business

January 2018 - February 2018 (2 months)

Bachelor of Engineering, Electrical Engineering

Assam Engineering College, Gauhati University

July 2009 - July 2013 (4 years 1 month)