Konrad Markham

About

Konrad Markham is a digital performance manager with over nine years of total digital experience focusing on paid search and paid social. He has worked with clients across a range of B2C and B2B industries in the commercial, government, not-for-profit, and startup sectors including e-commerce. His performance marketing experience covers search, programmatic display, video, social, affiliate, shopping, remarketing, native, as well as landing page development, split and A/B testing, EDM, and SEO. His clients include GE Australia, Accolade Wines, and GPY&R Melbourne, among others.

Employment

5 roles

Jul 2011 - Present 14 years 10 months

Digital Marketing Consultant

Independent

Developed digital strategy, producing, implementing, optimizing, and reporting of all client digital media performance campaigns. In-depth digital performance marketing experience covers search, programmatic display, video, social, affiliate, shopping, remarketing, native, as well as landing page development, split and A/B testing, EDM, and SEO.
Translated brand strategy into measurably effective acquisition and conversion campaigns.
Worked with clients across a range of B2C and B2B industries in the commercial, government, not-for-profit, and startup sectors including e-commerce.

May 2019 - Oct 2019 5 months

Digital Performance Manager

Town Square Agency

Town Square is an independent, full-service creative agency, based in Melbourne, working with brands across Australia.

Created and implemented review recommendations together with ongoing campaign optimizations which resulted in significant double-digit increases in conversions, conversion rates and decreases in cost/conversions for a range of clients.
Developed digital strategy, producing, implementing, optimizing, and reporting of all client digital media performance campaigns. Covered search, remarketing, paid social (Facebook and Instagram), and display.
Mentored a junior digital campaign manager.
Clients: Sovereign Hill Ballarat, Weir Minerals, Frasers Property, Ego Power Plus Tools, Victoria Chamber of Commerce & Industry, Mckenzie Aged Care, CORE Projects Property, and APT Travel Group.

Mar 2018 - Jan 2019 10 months

Digital Acquisition Manager

Caydon Property

Caydon Property is a Melbourne-based property developer focusing on contemporary apartments, commercial spaces, retail outlets, and luxury hotels.

Drove a significant increase in online property inquiries across all paid digital campaigns. Total inquiries in 2018 were up +149% vs YA, while the average cost per inquiry dropped -18% vs YA.
Managed the development, production, and KPI performance of all internal digital media acquisition and conversion optimization campaigns.
Implemented digital best practice for all paid performance campaigns covering search, remarketing, paid social (Facebook and Instagram), display, as well as EDMs.
Authored content for the new corporate website https://caydonproperty.com/au, using Sitecore.
Key campaigns: HOME by Caydon – Alphington; ONLY – Flemington; The Malt District – Cremorne; Rise, Hall St, Margaret St, Focus on Mason – Moonee Ponds; Verso – Northcote; Windsor & Co – Preston.

Feb 2016 - Jan 2019 2 years 11 months

Business Director Digital

Evergreen Advertising

Evergreen was Australia's first communications agency specializing in advertising and marketing to seniors, boomers, over 50, and mature consumers.

Developed and implemented multiple digital paid media campaigns in the aged care sector; determined the ideal best practice combination of channels that led to the lowest cost per lead acquisition and conversion to sale.
Clients: http://mannacare.org.au, http://spiritofcare.org.au, http://homestyleagedcare.com.au, https://www.tricare.com.au/, https://www.benetas.com.au/, https://www.livinggems.com.au/ and https://www.lchs.com.au/aged-disability-carers/home-care-packages.

Jul 2012 - Nov 2014 2 years 4 months

Digital Account Director

Evergreen Advertising

Evergreen was Australia's first communications agency specializing in advertising and marketing to seniors, boomers, over 50, and mature consumers.

Conducted an in-depth analysis of Google Analytics and Google Ads data for Homestyle Aged Care which determined the sweet spot to maximize click through rates and conversions. Specifically, to optimize Google Ads bidding and focus activity during the periods of Monday to Wednesday at 10 a.m. to 12 p.m. and 2 p.m. to 4 p.m. This led to a new campaign with click through rates of over 10%, and conversions up +20%, which are well above industry norms and a record for the client.
Drove Tulip Tesselaar Festival https://tulipfestival.com.au/ attendances by more than 10% vs YA, managing their social media campaigns by increasing the number of Facebook followers by 30% and follower engagement levels by over 20% vs YA. This was achieved via a combination of a new content marketing plan and calendar, incorporating a user generated content-based consumer promotion as well as more effective community management.
Acted as the agency lead and primary client contact to hands on develop and implement digital paid media campaigns for all Evergreen clients covering digital strategy, social media, content marketing, SEO/SEM, eDM/CRM, eCommerce, ROI/analytics/reporting and website development.
Led and managed internal agency project teams across strategy, media, creative, and production to develop and implement communication campaigns and presenting to client brand teams.
Clients: Bloom Hearing, Connect Hearing, Melbourne Legacy, NSW Govt Seniors Card, Omega Plumbing & Electrical Services, Odyssey Travel, Kirkhope Aviation & Travel, Tesselaar Tulip Festival, Benetas Aged Care, MannaCare, Spirit of Care, Homestyle Aged Care, Living Gems, TriCare Aged Care, and La Trobe Community Health.