Karolina Kurcwald
B2B Tech Content

Karolina Kurcwald

Copywriter for SaaS, tech, and purpose-led brands.
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About

Karolina Kurcwald specializes in copywriting for SaaS and tech companies with experience in fashion, lifestyle, and education. She has expertise in creating all kinds of marketing copy, from websites, landing pages, and emails to blog content, ebooks, and brand voice guidelines. Some of the companies she has written for are an all-in-one online marketing platform, an event management platform, a webinar platform, software houses, a game reward engine, and a programmatic audio advertising platform. Her past clients include GetResponse, ClickMeeting, Monterail, Monetizr.io, Codility, Handsontable, Asper Brothers, AdTonos.

Employment

4 roles
Sep 2009 - Present 16 years 8 months
Copywriter
Independent
  • Wrote for SaaS and tech companies as well as fashion, lifestyle, and education industries.
  • Created all kinds of marketing copy, from websites, landing pages, and emails to blog content, ebooks, and brand voice guidelines.
  • Wrote for are an all-in-one online marketing platform, an event management platform, a webinar platform, software houses, a game reward engine, and a programmatic audio advertising platform.
  • Clients: GetResponse, ClickMeeting, Monterail, evenea, Monetizr.io, Crane, LPP, Handsontable, Asper Brothers, AdTonos, and Personalpr.
Nov 2016 - Sep 2019 2 years 10 months
Chief Wordsmith
GetResponse

GetResponse is an all-in-one online marketing platform that helps users create content, boost sales, and increase traffic to their websites.

  • Created and edited marketing copy.
  • Supervised the work of external copywriters.
  • Oversaw all marketing copy in English.
  • Defined the brand voice and made sure all marketing copy followed it across channels. 
Aug 2010 - Nov 2016 6 years 3 months
Head of Social Media & Content Marketing
GetResponse

GetResponse is an all-in-one online marketing platform that helps users create content, boost sales, and increase traffic to their websites.

  • Built and managed the brand’s social media communication. 
  • Managed a team of content marketers.
  • Created a content marketing and social media strategy.
  • Planned and executed content marketing campaigns nominated for the Content Marketing Institute’s Content Marketing Awards.
Mar 2006 - Feb 2010 3 years 11 months
Senior Project Manager
Young Digital Planet

Young Digital Planet is an e-learning company that covers all dimensions of education, including education content, delivery platforms and publishing technologies, and products that support children and adults with special needs.

  • Managed projects creating language learning software for major British educational publishers like Oxford University Press, Cambridge University Press, and Macmillan Education.
  • Worked with the team in creating digital versions of popular ESL handbooks used all over the world.

Education

Jan 2004 - Jun 2005 1 year 5 months
Post Graduate Studies, Literary Translation
Jagiellonian University
Jan 1999 - Jun 2004 5 years 5 months
Master of Arts, English
University of Gdansk

Portfolio

9 items