Amber Gouzy

• Supported companies of any size to improve or accelerate their digital marketing strategy.
• Strengthened omnichannel customer lifecycle journeys.
• Delivered and implemented omnichannel customer lifecycle marketing strategies for B2B and B2C.
• Created customer centric, data driven journeys with a focus on conversion/activation, engagement and retention.
• Provided strategic support in rebranding efforts and product relaunch.
• Developed email and CRM strategies as well as acquisition and funnel marketing strategies.
• Created and implemented social media strategies.
• Project managed event sponsorships, promotion, and overall organization.
• Facilitated weekly corporate mindfulness activities.

• Delivered strategic marketing consulting to a portfolio of local and global enterprise companies in APAC. Helped them evolve their current digital strategy to a 1:1 omni channel and automated marketing strategy throughout their entire customer lifecycle.
• Built actionable strategic roadmap of activity for clients, and oversaw its implementation by working closely with the technology, project managers, and delivery teams and ensured client success.
• Maintained relationship with senior executives usually at C-level. Worked closely together to identify gaps and opportunities ongoing.
• Worked with global leading companies in such industries as retail, financial services, automotive, FMCG, food, betting and wagering, wines and spirits, luxury goods, fashion and beauty.
• Provided data-driven advisory across the full spectrum of the marketing customer lifecycle, including but not limited to, business growth and digital strategies, acquisition, onboarding, engagement, retention, lead nurture and advocacy 1:1 strategies; value proposition, KPIs and persona setting workshops, content and contact strategies.
• Demonstrated thought leadership to build the team offerings. Wrote and coordinated proposals and participated in pre-sell meetings.
• Functioned as the key influencer with set of key clients to generate business (upsell/cross sell).
• Actively mentored and onboarded new members of the team, knowledge sharing focus.
• Led the "Lean In circles" in Sydney, creating a network of cross team professional a safe place to share tip, ideas and learn from each other.
• Worked as part of the FemmeForce team, focused on building initiatives to empower people and women in the workplace, personal and professional development.
• Created a better corporate culture and working environment through events and perks.

Showbiz was a premium entertainment company offering VIP show and event packages, travel and tourism options.

• Reported to the head of digital, brand, and communications, looking after digital optimization with a focus on concerts and travel products.
• Handled responsibilities, including online customer acquisition, SEO and SEM in collaboration with the agency, user experience, upsell and cross-sell solutions, social networks, and affiliate programs.

• Nominated for Best Social Commerce Initiative in the ORIA (Online Retail Industry Awards) 2013.
• Designed the marketing and communications strategy.
• Managed marketing promotional campaigns.
• Project managed, briefed, and designed the marketing side of a one of a kind collaborative campaign with a charity to raise funds and awareness for them and generate leads for the business.
• Designed the communication plan, including management of social media channels strategies and email communications to the database.
• Involved on the e-commerce platform redesign and relaunch.
• Developed e-commerce merchandising and upsell strategies as well as online and database growth strategies.
• Handled SEO and SEM recommendations and optimization.
• Oversaw public relations and bloggers affiliate management.
• Project managed launch and execution of big charity partnership with Bravehearts for the 1in5 campaign. Created a multi-channel marketing and communications strategy and execution for Bravehearts and Beauty Corner.
• Helped with the creation of the campaign awareness and donation platform (social sharing/buzz responsive platform) 1in5.org.au.

• Worked as a member of the Victorian marketing team reporting to the state marketing manager for a year; got promoted and relocated to the head office in Sydney.
• Helped the implementation of new digital platforms for the teams to use, support in platforms development and enhancement, team trainings.
• Implemented social media strategy; worked closely with the agency in finding new ways to develop our presence and lead this space; managed online reputation.
• Researched, implemented, maintained online tools to enhance the customer journey, and improved online conversion.
• Looked after online advertising, lead capture pages, link building, SEO/SEM, Google Analytics, new media, eDM, and more. 
• Project managed the first ever iPhone app in the industry integrating a self-guided tour of the estate to the online sales tool.
• Developed a Facebook competition strategy to promote the ‘How to Videos’ integrating the company's YouTube Channel.
• Developed the national Facebook community.
• Project managed the Stockland customer portal enabling customers to follow their building progress online.
• Supported the production of the new residential website; optimized content for the state of VIC.
• Managed the process implementation and training with sales and marketing teams for more efficient online packages display.
• Created online advertising banners and lead capture pages for all communities on REA.
• Coordinated the implementation, set up, troubleshooting of the new direct marketing tool and team training.
• Coordinated and optimized the SEO/SEM and behavioral targeting strategy (cadreon).
• Managed reporting and recommendations to the teams on all social metrics, SEO/SEM, Google Analytics, eDM, and online reputation (radian 6).
• Produced internal newsletters.
• Developed digital touch screen display to enhance the customer journey in the sales office. 

• Liaised between the area managers in Guerlain and international brand managers.
• Built and maintained commercial relations with the brands managers; challenge their product quantity orders; get the maximum quantitative and qualitative information from them in order to ensure transparency and good practice world wide.
• Created and updated business plans of each country with collected information from brand managers (turnover by door, by line, monthly results, P&L, return margin, sell out).
• Created new tools to facilitate analysis of information.
• Updated merchandising panorama with brand managers and the export merchandiser.
• Checked and challenged the trade plan (i.e. promotion plan) with brand managers.
• Participated with the area managers in budget planning and assessment.