<ul><li>Supported companies of any size to improve or accelerate their digital marketing strategy.</li><li>Strengthened omnichannel customer lifecycle journeys.</li><li>Delivered and implemented omnichannel customer lifecycle marketing strategies for B2B and B2C.</li><li>Created customer centric, data driven journeys with a focus on conversion/activation, engagement and retention.</li><li>Provided strategic support in rebranding efforts and product relaunch.</li><li>Developed email and CRM strategies as well as acquisition and funnel marketing strategies.</li><li>Created and implemented social media strategies.</li><li>Project managed event sponsorships, promotion, and overall organization.</li><li>Facilitated weekly corporate mindfulness activities.</li></ul>

Digital Marketing & Strategy Consultant

<ul><li>Delivered strategic marketing consulting to a portfolio of local and global enterprise companies in APAC. Helped them evolve their current digital strategy to a 1:1 omni channel and automated marketing strategy throughout their entire customer lifecycle.</li><li>Built actionable strategic roadmap of activity for clients, and oversaw its implementation by working closely with the technology, project managers, and delivery teams and ensured client success.</li><li>Maintained relationship with senior executives usually at C-level. Worked closely together to identify gaps and opportunities ongoing.</li><li>Worked with global leading companies in such industries as retail, financial services, automotive, FMCG, food, betting and wagering, wines and spirits, luxury goods, fashion and beauty.</li><li>Provided data-driven advisory across the full spectrum of the marketing customer lifecycle, including but not limited to, business growth and digital strategies, acquisition, onboarding, engagement, retention, lead nurture and advocacy 1:1 strategies; value proposition, KPIs and persona setting workshops, content and contact strategies.</li><li>Demonstrated thought leadership to build the team offerings. Wrote and coordinated proposals and participated in pre-sell meetings.</li><li>Functioned as the key influencer with set of key clients to generate business (upsell/cross sell).</li><li>Actively mentored and onboarded new members of the team, knowledge sharing focus.</li><li>Led the "Lean In circles" in Sydney, creating a network of cross team professional a safe place to share tip, ideas and learn from each other.</li><li>Worked as part of the FemmeForce team, focused on building initiatives to empower people and women in the workplace, personal and professional development.</li><li>Created a better corporate culture and working environment through events and perks.</li></ul>

Senior Marketing Consultant APAC, Digital Marketing & Strategy

Showbiz was a premium entertainment company offering VIP show and event packages, travel and tourism options.<ul><li>Reported to the head of digital, brand, and communications, looking after digital optimization with a focus on concerts and travel products.</li><li>Handled responsibilities, including online customer acquisition, SEO and SEM in collaboration with the agency, user experience, upsell and cross-sell solutions, social networks, and affiliate programs.</li></ul>

Digital Marketing Manager

<ul><li>Nominated for Best Social Commerce Initiative in the ORIA (Online Retail Industry Awards) 2013.</li><li>Designed the marketing and communications strategy.</li><li>Managed marketing promotional campaigns.</li><li>Project managed, briefed, and designed the marketing side of a one of a kind collaborative campaign with a charity to raise funds and awareness for them and generate leads for the business.</li><li>Designed the communication plan, including management of social media channels strategies and email communications to the database.</li><li>Involved on the e-commerce platform redesign and relaunch.</li><li>Developed e-commerce merchandising and upsell strategies as well as online and database growth strategies.</li><li>Handled SEO and SEM recommendations and optimization.</li><li>Oversaw public relations and bloggers affiliate management.</li><li>Project managed launch and execution of big charity partnership with Bravehearts for the 1in5 campaign. Created a multi-channel marketing and communications strategy and execution for Bravehearts and Beauty Corner. </li><li>Helped with the creation of the campaign awareness and donation platform (social sharing/buzz responsive platform) 1in5.org.au.</li></ul>

Marketing & Communications Manager

<ul><li>Worked as a member of the Victorian marketing team reporting to the state marketing manager for a year; got promoted and relocated to the head office in Sydney.</li><li>Helped the implementation of new digital platforms for the teams to use, support in platforms development and enhancement, team trainings.</li><li>Implemented social media strategy; worked closely with the agency in finding new ways to develop our presence and lead this space; managed online reputation.</li><li>Researched, implemented, maintained online tools to enhance the customer journey, and improved online conversion.</li><li>Looked after online advertising, lead capture pages, link building, SEO/SEM, Google Analytics, new media, eDM, and more.&nbsp;</li><li>Project managed the first ever iPhone app in the industry integrating a self-guided tour of the estate to the online sales tool.</li><li>Developed a Facebook competition strategy to promote the ‘How to Videos’ integrating the company's YouTube Channel.</li><li>Developed the national Facebook community.</li><li>Project managed the Stockland customer portal enabling customers to follow their building progress online.</li><li>Supported the production of the new residential website; optimized content for the state of VIC.</li><li>Managed the process implementation and training with sales and marketing teams for more efficient online packages display.</li><li>Created online advertising banners and lead capture pages for all communities on REA.</li><li>Coordinated the implementation, set up, troubleshooting of the new direct marketing tool and team training.</li><li>Coordinated and optimized the SEO/SEM and behavioral targeting strategy (cadreon).</li><li>Managed reporting and recommendations to the teams on all social metrics, SEO/SEM, Google Analytics, eDM, and online reputation (radian 6).</li><li>Produced internal newsletters.</li><li>Developed digital touch screen display to enhance the customer journey in the sales office.&nbsp;</li></ul>

National Digital & Direct Marketing Specialist

<ul><li>Liaised between the area managers in Guerlain and international brand managers.</li><li>Built and maintained commercial relations with the brands managers; challenge their product quantity orders; get the maximum quantitative and qualitative information from them in order to ensure transparency and good practice world wide.</li><li>Created and updated business plans of each country with collected information from brand managers (turnover by door, by line, monthly results, P&amp;L, return margin, sell out).</li><li>Created new tools to facilitate analysis of information.</li><li>Updated merchandising panorama with brand managers and the export merchandiser.</li><li>Checked and challenged the trade plan (i.e. promotion plan) with brand managers.</li><li>Participated with the area managers in budget planning and assessment.</li></ul>

Assistant to the Export Area Manager

On stage with on of my clients (L'Oreal) at Dreamforce talking about mobile customer journey

Public Speaking Dreamforce SF

Amber Gouzy

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English (British)

Amber Gouzy is a senior digital marketing and communications manager/consultant with over 12 years of experience. At Salesforce, she delivered strategic marketing consulting to a portfolio of local and global enterprise companies in APAC across various industries, including retail, financial services, automotive, FMCG, food, betting and wagering, wines and spirits, luxury goods, fashion and beauty. She also has worked as a national digital and direct marketing specialist at Stockland, where she executed social media strategy and helped implement new digital platforms.

Amber Gouzy

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Public Speaking Dreamforce SF

Resume

Public Speaking Dreamforce SF

Resume