Work With High Performing Talent On Demand
contact@hiredigital.com | 1 (617) 528-0943
Work With High Performing Talent On Demand
Work With Talent
Copywriter
John Kerswell
Worked with P&G, Google and Barclays.
John Kerswell is a strategic copywriting and communications professional specializing in brand articulation, messaging, trademarks, and verbal identity, having worked with agencies and clients across various industries. As a former senior copywriter at M&C Saatchi, he created concepts, campaigns, and copy for brands such as Optus, Google, CommBank, CommSec, Freedom, NRMA, and News Ltd. At Interbrand, he developed the tone of voice guidelines and organized workshops to articulate a brand’s personality. His past clients also include P&G, McDonald's, Telstra, Kelloggs, Gucci, Barclays, Kraft, Durex, and Toyota.
John is Available for Projects
Work with JohnEmployment Highlights
Copywriter
Independent
July 2015 - Present (8 years 11 months)
Senior Copywriter
M&C Saatchi/Lida
February 2012 - July 2015 (3 years 6 months)
Senior Writer
XXVI
April 2011 - December 2011 (9 months)
Senior Consultant Writer, Verbal identity
Interbrand, London & Sydney
June 2005 - February 2011 (5 years 9 months)
Education Highlights
IDM Diploma, Digital Marketing
Imperial College London
January 1997 - December 1998 (2 years)
Bachelor of Arts, Marketing & Psychology
De Montfort University
January 1994 - December 1997 (4 years)
Portfolio
| White Label Words
Better Banking Campaign
| White Label Words
Black Dove Cherry Vodka
| White Label Words
Everdure by Heston Blumenthal
| White Label Words
StatWolf - | White Label Words
| White Label Words
The Darwin Challenge
| White Label Words
One Person's Crumbs Are Another's Punctuation Marks
| White Label Words
Better Banking Campaign
| White Label Words
Black Dove Cherry Vodka
| White Label Words
Everdure by Heston Blumenthal
| White Label Words
StatWolf - | White Label Words
| White Label Words
The Darwin Challenge
| White Label Words
One Person's Crumbs Are Another's Punctuation Marks
Resume
Copywriter
Independent
July 2015 - Present (8 years 11 months)
- Worked with agencies and clients across various industries to help define and develop brands.
- Clients: Goodness, Frost* Design, Interbrand, Landor, CX Lavender, Grocon, CPB Contractors, John Holland, Adelaide Casino, MyHouse, and Learnosity.
Senior Copywriter
M&C Saatchi/Lida
February 2012 - July 2015 (3 years 6 months)
- Created concepts, campaigns, and copy across platforms for Mark/LIDA, M&C Saatchi, and brand specialists RE.
- Clients included: Optus, Google, CommBank, CommSec, Freedom, NRMA, and News Ltd.
Senior Writer
XXVI
April 2011 - December 2011 (9 months)
XXVI is a specialist brand voice consultancy in Australia, working with clients and other agencies alike.
- Established and bed in a new approach to naming, while working with the team on a wide range of writing projects.
- Wrote copy across their client base and helped define tone of voice guidelines for clients.
- Created and ran the company Twitter account, building a social media strategy to help grow the industry profile of the business.
- Clients: Toyota, Lend Lease, NAB, Perpetual, Philips, Saatchi & Saatchi, Sheridan, Bonds, and Ikea.
Senior Consultant Writer, Verbal identity
Interbrand, London & Sydney
June 2005 - February 2011 (5 years 9 months)
- Led the naming discipline in London, before relocating to Sydney.
- Worked with a wide range of stakeholders and contributors, including marketing directors, NPD teams, private equity firms, lawyers, strategists, and designers.
- Distilled core brand propositions into compelling, ownable names that could be secured as global trademarks.
- Developed the tone of voice guidelines and designed and ran workshops, articulating a brand’s personality and helping companies understand how the people that write for them can bring their brand to life with words.
- Clients: P&G, McDonalds, Telstra, George Western Foods, Wrigleys, Origin Energy, Sensis, E*Trade, Lend Lease, BT, Kelloggs, Gucci, Barclays, Intercontinental, Kraft, Durex, and Toyota.
Copywriter
Virgin Wines
June 2003 - June 2005 (2 years 1 month)
Virgin Wines is an online wine retailer based in the UK.
- Wrote tasting notes for the wines (usually without being able to taste them), customer eDMs, and own-label brand development and bottle copy.
- Involved in the launch of Virgin Unite, an internal CSR program run across the Virgin Group.
Education
IDM Diploma, Digital Marketing
Imperial College London
January 1997 - December 1998 (2 years)
Bachelor of Arts, Marketing & Psychology
De Montfort University
January 1994 - December 1997 (4 years)