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Work With High Performing Talent On Demand
Work With TalentLifestyle Writer
Content strategist for Sony, DBS & Singtel.
Joyce Yang is a content strategist with diverse expertise in lifestyle journalism, copywriting, editing, content strategy and native advertising. She has worked with clients ranging from fast-moving consumer goods (FMCG) brands to blue-chip clients like DBS and Singtel, spoken at sessions by companies like Google and Jobstreet and published an opinion piece on Marketing Interactive. With strong experience in helping brands sell products, she has conceptualized campaigns for Ministry of Communications and Information, Sony and Tourism Authority of Thailand. Joyce's experience also includes social media marketing including Facebook, YouTube and Instagram and crafting numerous advertorials for clients across the government, food and beverage, travel, finance, tech, beauty and fashion sectors.
Joyce Yang
Content strategist for Sony, DBS & Singtel.
Lifestyle Writer
Joyce is Available for Projects
Work with JoyceDeputy Editor
TheSmartLocal.com
June 2015 - Present (8 years 11 months)
Senior Content Strategist
TheSmartLocal.com
January 2017 - Present (7 years 4 months)
Bachelor of Business, Economics & Finance
Singapore Institute of Management
January 2013 - December 2015 (3 years)
Diploma, Hospitality & Tourism Management
Temasek Polytechnic
January 2009 - December 2012 (4 years)
The Smart Local
The Smart Local
The Smart Local
The Smart Local
The Smart Local
The Smart Local
The Smart Local
The Smart Local
The Smart Local
The Smart Local
The Smart Local
The Smart Local
Deputy Editor
TheSmartLocal.com
June 2015 - Present (8 years 11 months)
Senior Content Strategist
TheSmartLocal.com
January 2017 - Present (7 years 4 months)
TheSmartLocal is an independent media publication that focuses on travel and lifestyle stories for Singaporeans.
Bachelor of Business, Economics & Finance
Singapore Institute of Management
January 2013 - December 2015 (3 years)
Diploma, Hospitality & Tourism Management
Temasek Polytechnic
January 2009 - December 2012 (4 years)