Work With High Performing Talent On Demand

contact@hiredigital.com | 1 (617) 528-0943

Work With High Performing Talent On Demand

Work With Talent
Yu Hsiang Kao

Yu Hsiang Kao

Former global associate marketing manager at ASUS Republic of Gamers.

Yu Hsiang Kao specializes in product marketing, product strategy, branding, and campaign management, with experience working in the gaming industry. At ASUS, he delivered a global product launch strategy on the gaming product line, as well as developed local countries partnership with Intel, Microsoft, AMD, and NVIDIA to enhance brand awareness and boost product sales worldwide. His experience also includes planning for digital media marketing and research on user behavior on social media such as Facebook, Twitter, Instagram, and YouTube.

Product Marketing
Product Strategy
Product Launch
Branding
Brand Awareness
Campaign Management
Gaming Content
Digital Media
Digital Marketing
Social Media Marketing
Market Research
Consumer Behavior
Strategic Partnerships
Communications
Yu Hsiang Kao

Yu Hsiang Kao

Former global associate marketing manager at ASUS Republic of Gamers.

Yu Hsiang is Available for Projects

Work with Yu Hsiang

Employment Highlights

Global Gaming Marketing Manager

ASUS

July 2016 - April 2019 (2 years 10 months)

Assistant Intern

ASUS

July 2016 - July 2017 (1 year 1 month)

Education Highlights

Bachelor's Degree, Information Management

Chihlee University of Technology

September 2013 - June 2017 (3 years 10 months)

Portfolio

Portfolio

Portfolio

Resume

Global Gaming Marketing Manager

ASUS

July 2016 - April 2019 (2 years 10 months)

  • Created and delivered global product launch strategy through collaboration with corporate functions, local countries partnership with Intel, Microsoft, AMD, and NVIDIA to enhance brand awareness and boost product sales worldwide.
  • Led to create and deliver aligned brand/product messages through online/offline campaign and event to engage customers by intense communication with multiple function teams.
  • Consulted for gaming-related questions and update gaming knowledge with over ten departments.
  • Planned for digital media marketing and research on user behavior on social media such as Facebook, Twitter, Instagram, and YouTube.

Assistant Intern

ASUS

July 2016 - July 2017 (1 year 1 month)

  • Arranged online campaigns to increase brand awareness.
  • Joined and investigated on product design and the mechanism to create the best user experience for end users.
  • Updated gaming knowledge with over ten departments.

Education

Bachelor's Degree, Information Management

Chihlee University of Technology

September 2013 - June 2017 (3 years 10 months)