Robyn Kurdek

• Specialized in the defined contribution industry and defined benefit plan.
• Wrote content for retirement plan participants, sponsors, service providers, and advisors including web copy, newsletters, white papers, fact sheets, blog posts, financial wellness articles, and more.

Seeking Alpha is a crowd-sourced content service for financial markets specializing in investment research, stocks and finance.

• Managed writing of original content for all marketing assets, implementation of brand guidelines, and support of company PR initiatives. 
• Wrote content for a Black Friday campaign that boosted monthly recurring revenue (MRR) for a new subscription product by 21%, and conversion MRR by 18%. 

• Worked hands-on with authors on Marketplace, a subscription platform made up of private investing communities to help improve their marketing and reduce ramp-up period to success from 12 to 6 months. 
• Implemented promotions and marketing campaigns, and trained authors on marketing best practices. 

Russell Investments provides multi-asset investing solutions to institutional investors, as well as to individuals via financial advisors. 

• Managed institutional and retail marketing for the defined contribution segment, including providing strategic direction, project management, content creation/curation, advertising, collateral management and product support.
• Oversaw the launch of Adaptive Retirement Accounts (ARA), a next-generation QDIA solution to the advisor-sold market.

Somebody Else's Money is a financial education and content provider focused on everything fiduciary from advice to retirement plan administration to investing.

• Spearheaded social media marketing and branding efforts.
• Focused on the site's mission which is the ethical treatment of Somebody Else's Money.

• Grew new Expert Insight platform to over 300 authors and over 6,000 articles in two years via organic growth and active new contributor recruiting efforts, and strategic monitoring and categorizing of submissions.
• Managed Seeking Alpha’s dividends, income, and retirement vertical, which includes income investment strategies and dividend investment-focused content for investors from the accumulation stage to retirement. 
• Developed and maintained the site’s Expert Insight platform and designed to provide industry and sector experts the opportunity to showcase their combined company and subject matter expertise to a broad, sophisticated investor audience.
• Wrote Expert Insight articles to inform investors from an industry insider’s perspective, providing valuable, strategic, and unique insights.

• Graduated with Honors in Communication and was a Dean's list every semester.
• Was an editor of Informer student newspaper.
• Member of Alpha Chi Honor Society.
• Member of student alumni association ambassador.
• Was a candidate for Martin Scholarship Program.
• Recipient of academic and merit scholarship.