Roche Diagnostics, a leader in healthcare solutions, partnered with Hire Digital to enhance its digital marketing efforts and launch digital health products. The collaboration focused on several key initiatives, including the Cardio ThinkLab digital product and COVID ART Self-Test Kits. Hire Digital’s expertise in performance marketing, content creation, and digital product development helped Roche meet its goals of driving traffic, generating leads, and increasing brand awareness.
Hire Digital has managed various successful campaigns and projects for Roche, spanning across performance marketing, content strategy, design and SEO.
Some of the most notable campaigns and initiatives executed for Roche include:
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Cardio ThinkLab - Digital Product Launch & Performance Marketing
- Objective: Engage healthcare professionals (HCPs) with educational content and tools for cardiology.
- Performance Marketing: A 360-degree media plan included LinkedIn, Facebook, and Google Display ads. The campaign generated 3.6M impressions and 41K clicks through targeted advertising to a niche, high-value audience.
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COVID ART Self-Test Kits Product Launch
- Objective: Raise awareness and drive adoption of Roche’s COVID self-test kits across Asia Pacific.
- Campaign Strategy: Hire Digital executed SEO keyword research, e-commerce optimization, and Google Ads.
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Combating Cancer Digital Campaigns
- Objective: Educate HCPs about Hepatocellular Carcinoma (HCC) and Roche’s solutions.
- Deliverables: In-depth articles, interactive content, and educational videos led to an increase in user sign-ups and expert pack downloads.
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One Roche Liver Advanced Campaign
- Objective: Raise awareness about liver disease and cancer.
- Campaign Execution: Hire Digital developed creative assets, including educational videos and infographics. The campaign helped Roche solidify its position in the liver disease space.
Highlighted Project: Cardio ThinkLab
One of the standout projects in Roche’s collaboration with Hire Digital is the Cardio ThinkLab. This digital health product aimed to engage HCPs through educational content and innovative digital tools. The project included several key components:
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Digital Product Development: UI/UX designers worked on creating a user-friendly experience for Cardio ThinkLab’s platform. The platform offered cutting-edge features to doctors and clinicians, ensuring they had access to the latest research, data, and tools in cardiology.
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Performance Marketing Strategy: A 360-degree media plan was developed to ensure maximum reach and engagement. The performance marketing strategy focused on delivering quality traffic and generating leads through targeted campaigns on LinkedIn, Facebook, and Google.
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Lead Generation and Traffic Growth: The digital marketing team implemented a performance marketing strategy that included retargeting, prospecting, and leveraging lookalike audiences. This resulted in high-quality traffic to the site, driving significant lead generation. Despite challenges with high cost-per-click (CPC) on platforms like LinkedIn, the team optimized channels and redirected budgets to maximize return on investment.
The results were impressive: Roche saw a targeted approach that resulted in higher lead generation and website traffic than anticipated, reaching 10.2K total non-paid sessions and 10K paid sessions.
Roche’s collaboration with Hire Digital across its campaigns led to significant achievements. Here are notable ones across the two key websites launched:
- 70% Growth in Organic Traffic: SEO-driven content strategies helped Roche grow its web presence by 70%.
- 30,000+ Paid Qualified Clicks: Through a combination of paid media strategies, including Google Ads and social media campaigns.
- 11% Landing Page Conversion Rate: Roche’s digital assets performed exceptionally well, driving high conversion rates.
Roche’s partnership with Hire Digital has proven instrumental in not only launching successful digital products but also in achieving high-impact marketing results across a diverse set of healthcare initiatives.