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Building an In-house Agile Marketing Team
Agile Marketing
Marketing Team
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Sentiment Analysis in Marketing – Ideas and Use Cases for Businesses of All Type

Take a look at a few examples of how the sentiment analysis works and some of the troublesome opinions.

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Subject Matter Experts: Autodesk’s Strategy To Building An Industry Leading Publication

As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.

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Bing Ads vs Google Ads: Platform Differences and Tips to Importing Your Account

This article will help you to answer questions about differences between the Bing Ads and Google Ads platforms, if Bing Ads are the right platform for you and how to use it effectively.

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How to Build and Structure Your Marketing Team in 2021

Marketing matters more than ever in 2021. Leverage the latest recruiting insights to hire and build a strong marketing team, and beat the competition in a post-Covid world.

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Benefits of Agile Marketing

From increased speed to market and higher productivity to measurable outcomes and improved team morale, the advantages of going Agile with your marketing are many.

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A Definitive Guide to Webinar Marketing in 2021

Marketers have been overexploiting webinars causing fatigue but the goal of webinar marketing is more than lead generation. Here is a marketer’s guide to webinars.

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How DBS Made Data Its Culture

What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to use this data to make their customer’s lives better.

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8 Important Product Marketing Interview Questions

Get inspired by Google’s structured interview process to find the right product marketing manager for your team.

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How COVID-19 Has Changed Healthcare Communications On Social Media

Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an “everything virtual” culture, there has been growing interest in accelerating digital communications with customers.

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