The Digital Blog
Discover the latest insights, tactics, and case studies from leading global brands and industry experts.

How to Improve Your Customer Experience in 2023
If businesses want to thrive, it's time to rethink traditional CX strategies and redefine the approach to delivering on modern customer expectations.

How to Hire a Great Email Marketing Specialist
It's incredibly vital to find an email marketing specialist who creates campaigns that not only reach but also convert. Here's how to find good candidates.

The Fundamentals of Finance Content Marketing
Creating helpful content is one of the best ways for a business to distinguish itself from competitors and establish a trusted relationship with its market.

5 Content Marketing Examples: Experts Tell Us Why They’re a Success
Experts look at great content marketing examples and identify the elements that made them successful. Let’s see which strategies draw traffic.

Community Management and Discord. Is It Only for NFTs?
Discord has caught the attention of digital marketers, especially with the rise of NFTs. But is it only for NFTs? Let's go through why the answer is a no.

Are Companies in APAC Offering More Remote & High-Level Job Opportunities?
Hire Digital discovers gaps in hybrid/remote and experience-level opportunities across digital fields and APAC.

Survey: Teams Are Increasingly Using Freelance Marketing Amidst the Global Recession
Hire Digital led a discussion among hundreds of senior marketing professionals to understand how they are adapting and where they're headed.

Why a Product Manager’s Role is Vital to Your Growth & Marketing
We take a look at how the synergy between marketing and product management can scale your business and improve internal processes.

Why Should You Hire a Fractional CMO? Here's Everything You Need to Know
Hiring a fractional CMO is often a good strategy for medium-sized companies. They offer the affordable expertise of an experienced executive.

6 Types of Attribution Models That Marketers Should Know
Get to know the different types of attribution models for marketing, and learn how and when to properly use them to achieve your conversion objectives.

The Definitive Guide to Glassmorphism (with Templates)
Learn what glassmorphism is, how it evolved, where it works best, and how to apply the frosted-glass effect effectively in modern UI design.

How to Use People Analytics to Build a High Performing and Resilient Remote Workforce
Recent global events have changed the future of work for years to come. Managing the remote workforce has emerged as a critical success factor.

Emerging Digital Skills: What CHROs Need to Know
Organizations across industries are looking at building and leveraging digital skills, led by industry 4.0, and economies becoming more digital and data-driven.

Retaining the New Workforce: From Flexi-commuters to Digital Nomads
The future of work is hybrid, and as they focus on retaining the remote workforce, they would also need to invest in ways to engage the workforce which does con

Sentiment Analysis in Marketing – Ideas and Use Cases for Businesses of All Type
Take a look at a few examples of how the sentiment analysis works and some of the troublesome opinions.

Subject Matter Experts: Autodesk’s Strategy to Building an Industry Leading Publication
As a provider that empowers designers, engineers, and builders, Autodesk's vision focuses on the future and its goal is to help people create.

Bing Ads vs Google Ads: Platform Differences and Tips to Importing Your Account
This article will help you to answer questions about differences between the Bing Ads and Google Ads platforms, if Bing Ads are the right platform for you and h

A Definitive Guide to Webinar Marketing in 2021
Marketers have been overexploiting webinars causing fatigue but the goal of webinar marketing is more than lead generation. Here is a marketer’s guide to webinars.

How COVID-19 Has Changed Healthcare Communications on Social Media
Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an

How to Use Facebook Interests to Get Ahead of Your Competitors
What signals do Facebook algorithms analyze? Take a closer look at one of the main features of Facebook Ads: Facebook Interests.

Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture
At a panel discussion in Mumbrella360Asia, experts from IBM, Huawei, and Accenture expressed their opinions on sales-marketing rivalry.

How to Hire a SaaS Marketer to Match Your Business Needs
We take a closer look at the must-have characteristics of SaaS marketers in different capacities to discern if your candidate is a good fit.

Agile Marketing Could Be the Way Forward in Challenging Times
In this volatile market, AGILE offers marketing teams to have the same level of experimentation while finding better ways to know what customers want.

A Guide to Google Tag Manager Data Layer for Digital Marketers
Track forms on your website easily, reduce the number of tags on your code, and much more. Learn what a data layer is and how to use it.

15 Must-Have Interview Questions For Digital Marketers
This interview questions guide focuses on informing digital marketing hiring managers on the top how-tos and important things to look out for.

How to Find the Right PPC Agency: A Step-by-Step Guide
Want to hire a PPC agency? See threats and opportunities, billing models comparisons and other hints on how to choose the right agency.

The Ultimate Guide to Healthcare Social Media Marketing (with images)
Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an

How to Run AB Testing in Google Ads and Google Optimize
We will focus on AB testing inside Google Ads using a native tool called Experiments and AB testing using Google Optimize outside Google Ads.

From Viral Campaigns to Customer Obsession: Lessons from Circles.Life
Take a leaf out of Circles.Life's playbook on how to remain true to your brand's narrative while reaching the audience you want.

The Essential Guide to Hiring and Closing Content Strategist Candidates
Looking to hire a content strategist? Here's how you can find one that meets the needs of your company.

How to Use the Right Customer Data for Personalized Marketing
Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.

How to Optimize Your Content for Google Featured Snippets
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.

12 Important Content Strategist Interview Questions and Answers
Here are some interview questions for hiring managers to consider when interviewing and assessing candidates for a content strategist role.

Hire Digital Launches to Meet Rising Demand for Freelance Digital Professionals
Hire Digital, a top freelance talent network that provides on-demand expertise in digital marketing, web development, design, media and growth to Fortune 500 co

How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing
With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by pu

How Think with Google Leverages Data for Effective Storytelling
Here’s an exclusive look at a strategy that aligns Think with Google's global objects with local marketers' needs to reach regional consumers.

Can Machine Learning Help Diabetes Patients Take Better Care of Themselves?
Will our computers replace our doctors? Let's unpack machine learning's potential for diabetes treatment.

How Flipkart is Using Artificial Intelligence to Stay Ahead of Competition
Flipkart, the leading e-commerce giant in India, is banking on Artificial Intelligence algorithms to solve complex problems unique to the Indian e-commerce spac

























