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A Guide to Google Tag Manager Data Layer for Digital Marketers
Google Tag Manager
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Product Marketing
Interview Questions

Product Marketing Interview Questions: How to Hire Like Google

Get inspired by Google’s structured interview process to find the right product marketing manager for your team.

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Google Analytics
Google Data Studio

How to Use Google Analytics With Google Data Studio

Google Analytics and Google Data Studio are great and free tools for tracking what is happening on your website, gathering data and insights, and presenting them to your coworkers, your supervisor, or your client.

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SaaS Marketing

How to Hire a SaaS Marketer to Match Your Business Needs

In this article, we’re taking a closer look at the must-have characteristics of SaaS marketers in different capacities and how to see if your candidate is the right fit for your business.

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SaaS Marketing

Top SaaS Marketing Strategies for 2021

Hire Digital recommends five key B2B SaaS marketing strategies for 2021. Read on to learn the latest trends in SaaS lead generation and SaaS content marketing.

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AB Testing
Google AdWords

How to Run AB Testing in Google Ads and Google Optimize

We will focus on AB testing inside Google Ads using a native tool called Experiments and AB testing using Google Optimize outside Google Ads.

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Social Media
Communications

How COVID-19 Has Changed Healthcare Communications On Social Media

Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an “everything virtual” culture, there has been growing interest in accelerating digital communications with customers.

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Performance Marketing

How to Find the Right PPC Agency: A Step-by-Step Guide

No matter whether you want to hire a PPC agency, performance marketing agency, SEM agency, or any other team of digital marketing specialists, many things can go wrong. Look out for threats and opportunities, billing models comparisons and other hints on how to choose the right marketing contractors.

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Email Marketing

How to Use the Right Customer Data for Personalized Marketing

Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.

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Google
SEO

How to Optimize Your Content for Google Featured Snippets

Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.

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