The Digital Blog
Discover the latest insights, tactics, and case studies from leading global brands and industry experts.

How Far Can a Trained Custom Style Go? A Premium Banking Experiment
Clients regularly ask us to build custom AI images for their brands. To find out how far the method can really go, we ran a controlled experiment on Magnific's newly unified platform using a premium banking brand built from scratch. No drift or inconsistency. Same brand, every time.

Claude Design and the Disappearing Middle of Landing Page Work
Brief, mockups, review rounds, revisions, handoff. The slow part of landing page work was never the brief or the launch. It was the rounds in between. Here's what it looks like when those rounds go from weeks to a single working session.

Why AI Campaign Images Require Visual Systems & How We Build Them
No photographer. No studio. No model on set. The visual system method we use at Hire Digital, shipped across client campaigns and our own brand.

10 Must-Ask Interview Questions & Answers to Screen the Best Social Media Manager
See the list of interview questions and answers to help you filter the best of the best social media managers among your pool of candidates.

5 Content Marketing Examples: Experts Tell Us Why They’re a Success
Experts look at great content marketing examples and identify the elements that made them successful. Let’s see which strategies draw traffic.

Community Management and Discord. Is It Only for NFTs?
Discord has caught the attention of digital marketers, especially with the rise of NFTs. But is it only for NFTs? Let's go through why the answer is a no.

Are Companies in APAC Offering More Remote & High-Level Job Opportunities?
Hire Digital discovers gaps in hybrid/remote and experience-level opportunities across digital fields and APAC.

Survey: Teams Are Increasingly Using Freelance Marketing Amidst the Global Recession
Hire Digital led a discussion among hundreds of senior marketing professionals to understand how they are adapting and where they're headed.

A Guide to Hiring E-Commerce Marketing Experts
The e-commerce industry is becoming more competitive. Gain an edge by hiring a proficient e-commerce marketer. Here’s how you can find one.

Why a Product Manager’s Role is Vital to Your Growth & Marketing
We take a look at how the synergy between marketing and product management can scale your business and improve internal processes.

Why Should You Hire a Fractional CMO? Here's Everything You Need to Know
Hiring a fractional CMO is often a good strategy for medium-sized companies. They offer the affordable expertise of an experienced executive.

6 Types of Attribution Models That Marketers Should Know
Get to know the different types of attribution models for marketing, and learn how and when to properly use them to achieve your conversion objectives.

The Definitive Guide to Glassmorphism (with Templates)
Learn what glassmorphism is, how it evolved, where it works best, and how to apply the frosted-glass effect effectively in modern UI design.

How to Use People Analytics to Build a High Performing and Resilient Remote Workforce
Recent global events have changed the future of work for years to come. Managing the remote workforce has emerged as a critical success factor.

Emerging Digital Skills: What CHROs Need to Know
Organizations across industries are looking at building and leveraging digital skills, led by industry 4.0, and economies becoming more digital and data-driven.

Retaining the New Workforce: From Flexi-commuters to Digital Nomads
The future of work is hybrid, and as organizations focus on retaining the remote workforce, they would also need to invest in ways to engage a workforce that connects across locations and time zones.

Sentiment Analysis in Marketing – Ideas and Use Cases for Businesses of All Type
Take a look at a few examples of how the sentiment analysis works and some of the troublesome opinions.

Subject Matter Experts: Autodesk’s Strategy to Building an Industry Leading Publication
As a provider that empowers designers, engineers, and builders, Autodesk's vision focuses on the future and its goal is to help people create.

Bing Ads vs Google Ads: Platform Differences and Tips to Importing Your Account
This article will help you to answer questions about differences between the Bing Ads and Google Ads platforms, if Bing Ads are the right platform for you and how to use them effectively.

A Definitive Guide to Webinar Marketing in 2021
Marketers have been overexploiting webinars causing fatigue but the goal of webinar marketing is more than lead generation. Here is a marketer’s guide to webinars.

How DBS Made Data Its Culture
What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to make analytics everyone's job.

How COVID-19 Has Changed Healthcare Communications on Social Media
Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an "everything virtual" culture.

How to Use Facebook Interests to Get Ahead of Your Competitors
What signals do Facebook algorithms analyze? Take a closer look at one of the main features of Facebook Ads: Facebook Interests.

Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture
At a panel discussion in Mumbrella360Asia, experts from IBM, Huawei, and Accenture expressed their opinions on sales-marketing rivalry.

How to Hire a SaaS Marketer to Match Your Business Needs
We take a closer look at the must-have characteristics of SaaS marketers in different capacities to discern if your candidate is a good fit.

Agile Marketing Could Be the Way Forward in Challenging Times
In this volatile market, AGILE offers marketing teams to have the same level of experimentation while finding better ways to know what customers want.

A Guide to Google Tag Manager Data Layer for Digital Marketers
Track forms on your website easily, reduce the number of tags on your code, and much more. Learn what a data layer is and how to use it.

How DBS Develops Cutting-Edge Storytelling
Karen Ngui, Head of Strategic Marketing & Communications at DBS, and her team discuss their success in better connecting with customers through bold storytelling initiatives like Sparks.

15 Must-Have Interview Questions For Digital Marketers
This interview questions guide focuses on informing digital marketing hiring managers on the top how-tos and important things to look out for.

How to Find the Right PPC Agency: A Step-by-Step Guide
Want to hire a PPC agency? See threats and opportunities, billing models comparisons and other hints on how to choose the right agency.

The Ultimate Guide to Healthcare Social Media Marketing (with images)
Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an "everything virtual" culture.

How to Run AB Testing in Google Ads and Google Optimize
We will focus on AB testing inside Google Ads using a native tool called Experiments and AB testing using Google Optimize outside Google Ads.

From Viral Campaigns to Customer Obsession: Lessons from Circles.Life
Take a leaf out of Circles.Life's playbook on how to remain true to your brand's narrative while reaching the audience you want.

How to Use the Right Customer Data for Personalized Marketing
Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.

Agile Marketing in the New Normal
Hire Digital launched an online event on Agile Marketing to discuss the current environment and how the agile approach can help teams to weather the storm. In this session, experts walk through agile team setups and options for marketing teams.

How to Optimize Your Content for Google Featured Snippets
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.

12 Important Content Strategist Interview Questions and Answers
Here are some interview questions for hiring managers to consider when interviewing and assessing candidates for a content strategist role.

Hire Digital Launches to Meet Rising Demand for Freelance Digital Professionals
Hire Digital, a top freelance talent network that provides on-demand expertise in digital marketing, web development, design, media and growth to Fortune 500 companies and fast-growing businesses across the US, Europe, and Asia Pacific.

How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing
With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by putting account-based marketing into practice.

How Think with Google Leverages Data for Effective Storytelling
Here’s an exclusive look at a strategy that aligns Think with Google's global objects with local marketers' needs to reach regional consumers.

How Flipkart is Using Artificial Intelligence to Stay Ahead of Competition
Flipkart, the leading e-commerce giant in India, is banking on Artificial Intelligence algorithms to solve complex problems unique to the Indian e-commerce space.


























