Published 14 Feb 2023
Check these tried and tested social media interview questions (and answers) to get the most out of your screening process.
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14 Feb 2023
As of year-end 2022 reports, there are 4.2 billion social media users across the world, which accounts for 93% of internet users. These users jump between seven different platforms.
It’s no wonder that marketers spent $65.3 billion on social media last year.
Hence, it’s paramount to find an exceptional social media manager, given the sizeable investment most organizations put in using these platforms to expand reach and drive engagement.
Assessing a handful of candidates can be quite a challenge after posting a comprehensive and attractive job description. So, to help you start off, we’ve listed interview questions and answers to help you filter the best of the best social media managers among your pool of candidates.
These questions are crafted around the main skills every social media manager should have:
Studies show that consumers prefer learning about brands through content over ads. Thus, the process of coming up with social media content that draws in an audience is extremely important.
A great social media manager must be able to name a few of these steps in achieving a good social media content strategy:
Brand presence and engagement go hand-in-hand. If you have great engagement, your brand is more likely to appear in feeds and be shared by users. A candidate should be able to enumerate some of the main things that can drive that engagement to the nail:
Look-alike audiences may be beneficial in scaling paid social ads as they’re more likely to convert. A good social media manager would be able to enumerate a few of these creative steps to ensure you get the most out of them:
It’s quite simple to track the performance of your paid posts, but how can you analyze organic engagement?
A social media manager must know the step-by-step per platform:
Aside from hashtags and mentions, you can use the advanced search window to type your product or brand under ‘any of these words’. This will show you all tweets from public accounts that mention your product and brand, which can give you a general idea of your audience’s sentiments.
To filter posts that mention your organization, follow these four easy steps:
Here are the following steps to analyze your posts’ organic reach:
To track sentiments on Facebook, you may analyze reactions or use social listening tools to analyze mentions.
To analyze the reach, engagement, and profile activity coming from an organic post, go to your profile, select organic posts, then click ‘View Insights’ below the photo/video.
For mentions in posts, you may simply type your brand name or product name on the search bar.
TikTok Analytics provides comprehensive data on your account performance. You just go to your profile and select ‘View Analytics’. You can see the performance of your posts under the ‘Content’ section and ‘Overview’. You may even analyze traffic source types.
You may also use the ‘Discover’ section to find brand mentions, product mentions, and hashtags.
In order to get a return on investment in your influencer marketing strategy, you must pick your influencer very carefully. An exceptional candidate would go through how to find them and reach out to them.
How to find influencers:
Although some influencers may seem like a good fit with your brand, their audience might be very different from your customers.
If possible, ask potential influencers for the following data sets:
Next, check if they have organic and substantial. Be wary of bot-like comments.
How to engage influencers:
Once you find the influencer you want to work with, you will have to send them a cold pitch.
Firstly, it’s important to understand that most influencers’ public accounts receive plenty of messages on a daily basis, so reaching out to them through those channels once isn’t the best idea. Instead, you could reach out to them via email or even via comments.
If their social media profiles are the only contact information you have, then send them a sequence of messages including follow-ups after a period of time.
Once you’ve obtained their contact information, it’s imperative to include the following details of the engagement in your pitch:
If you’re consistently reaching out to brand ambassadors, it might be beneficial to set up a landing page specifically for influencers that include all these details.
The first step of increasing revenue is, of course, to generate leads. This is one of the most essential functions of social media marketing, if anything, due to how ubiquitous social media platforms are.
Your social media manager must enumerate creative ways to generate leads across various social media channels. Here are a few ideas:
The next challenge is to ensure those leads generated actually purchase your products. There are a few ways you can make the most of your leads across various social platforms, and a good social media manager could at least name three.
Negative comments are sometimes inevitable as you can’t please all your customers. However, it’s important to carefully handle this as it can escalate pretty quickly. A seasoned social media manager knows the steps to handle the situation carefully:
Handling a dozen of social media platforms may be overwhelming. So, it’s extremely important that your social media manager can make use of automation tools to manage your posts and content calendar. In fact, Ascend reveals that 44% of marketers use social media automation to drive successful campaigns.
Automation tools can:
Here are a few automation tools that your candidate should be familiar with:
Some of these also provide project management features that can be really helpful for you.
Note that while your posts are automated, a great social media manager would encourage interacting with your audience manually. This leads to a more authentic experience and engagement.
Social media campaigns should make a lasting impression. A good social media manager knows that it doesn’t necessarily always have to be viral, but getting it to the right people with a high chance of converting should be every organization’s goal.
Whether your campaign’s goal is to generate leads, drive engagement, or build loyalty, here are a few things your candidate must remember when running social media campaigns:
You may want to ask specific questions about their past experiences to test the extent of their knowledge and get an idea of how they work. On the other hand, ask specific questions tailored to your organization and current strategies to check if a candidate would be the right fit for your brand.
We’ve listed down more narrowed-down questions you can ask per essential skill set.
Whether you’re a seasoned or greenhorn hiring manager, preparing for a job interview gets the best out of your time with each candidate. The interview process is one of the most important stages of screening – not only do you discover the capabilities of your candidates, but you can also discern whether they will work well with the team.
According to LinkedIn Expert, Paul Petrone, there are a few steps recruiters should do to prepare for every interview:
Note that sometimes, an interview may not be enough to test the skills of your candidate, especially those with highly technical roles. Specifically for the social media manager role, it’s worth checking our hiring guide, which provides a free assessment test you can use.
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