Performance Marketing Manager Job Description

Looking for a performance marketing manager to scale your advertising and expand your market without breaking the bank? 

With the competitive job market, it may be challenging to get quality candidates to apply. Thus, a comprehensive job description may just give you an edge over the other recruiters. Below, we provide you with a job description sample template and a comprehensive definition of the role. 

Performance Marketing Manager Job Description Template

About the Company

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

• Products & services

• Company size

• Company’s mission & goals

• Key clients

• Company culture, work environment, and perks

Job Description

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Roles and Responsibilities

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

• Work with creative and marketing teams to test strategies and innovation.

• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

• Outstanding presentation skills.

• Excellent written and verbal communication skills.

• Strong project management skills.

• Critical thinker and creative.

• Bachelor’s degree in Marketing or relevant field.

Skills

• Performance Marketing

• Digital Marketing

• SEM & SEO

• Paid Search

• Competitive Analysis

• Marketing

• Display Advertising

• PPC

• Marketing Automation

• Reporting

What Is Performance Marketing: A Definition

Performance marketing is a paid online campaign that triggers ads on platforms to receive measurable user transactions or engagement. It is meant to expand reach, acquire new customers, and retain existing ones. 

How it works: performance marketing managers place ads on a platform or channel and pay according to how the ad performs. The affiliates or platforms are only paid when there is a desired action. Depending on the goal, it can generate leads, drive sales, or increase engagement. 

Here are the different ways you can measure performance marketing: 

• Cost-per-Click (CPC) 

• Cost-per-Impression (CPM)

• Cost-per-Sale (CPS)

• Cost-per-Lead (CPL)

• Cost-per-Acquisition (CPA)

Performance Marketing Channels

A good performance marketing manager must be able to create and place ads across all channels. They must discern which channels to prioritize according to your brand and goals.

Below are the different performance marketing channels they should be extremely familiar with: 

1. Social media
    Social media is often used to build brand awareness, drive more site traffic, and boost conversions. However, the organic reach can only go so much, so it’s often part of a digital marketing strategy to have sponsored content targeted to the right demographic. 

2. Content marketing
   Performance marketing managers must know how to advertise content relevant to both the brand and the audience without being hardsell. Content marketing aims to educate and bring value to your potential consumers through content, which may then lead to conversions.

3. Native advertising 
   Performance marketing managers must be highly familiar with high-traffic platforms and websites relevant to your site. They must know how to make sponsored content appear natural on a web place. 

4. Search engine marketing
   SEM is also sometimes referred to as pay-per-click (PPC) marketing; it places sponsored ads on top of the search engine results pages.

5. Mobile ads
   With consumers accessing the Internet more and more on mobile, it’s imperative for performance marketing managers to know how to create high-quality mobile advertisements. Some of this may differ from web pages, as you can create ads specifically for mobile apps or messaging platforms.

6. Display / banner ads
   One of the oldest online advertising tactics, display ads are the advertisements you see on the side or top of a web page or social media Home page. However, performance marketing managers should be able to discern whether this is still worth pursuing for your brand, especially with the emergence of ad blockers. 

Performance Marketing Platforms 

Running marketing campaigns across multiple media channels may be tricky to track. Performance marketing platforms provide you with quick, accurate data for each driven action or engagement so your organization can determine the ROI of your campaigns. 

Performance marketing managers must be able to pick the right platform for your business goals and strategies as these platforms may help them analyze performance via leads, conversions, clicks, and any measurable action, and more importantly, correctly attribute these measures to their specific performance marketing campaigns. 

Here are a few performance marketing platforms to keep in mind: 

• Affise

• PartnerStack

• AnyTrack

• TUNE

• Everflow

• ClickMeter

• Trackier

• Referral Rock

• LeadDyno

• Tapfiliate

Performance Marketing Manager Salary

At the time of writing, Glassdoor indicates that the likely annual salary of performance marketing managers in the US ranges from $76,000 to US$123,000.