Performance Marketing Job Description

Last updated on 21 Nov 2022

Hire a qualified performance marketer to help scale your marketing campaigns with this comprehensive job description template.

Here’s a job description template to help you attract the Performance Marketer you are looking for. Feel free to edit it to best suit your needs.

Company Introduction

This is where you make one of the first impressions with prospective hires. In this section, write a short, catchy paragraph about your company. Make sure to provide information about the company culture, company size, key clients, company’s mission, and goals. As well as perks, benefits, office hours, remote working possibilities, and everything else you think makes your company interesting. 

Job Description

As a Performance Marketer, you will be responsible for creating, executing, and managing paid acquistiion campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquistion channels to booth growth.

Roles and Responsibilities

  • Build and manage acquisition campaigns across a variety of channels including social, SEM, and display with the goal of driving revenue and increasing ROI.
  • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
  • Identify marketing performance issues and to pinpoint the root cause analysis.
  • Effectively communicate complicated analyses by developing easy to use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Understand new and relevant KPI measurement requirements for performance management and optimization purposes.
  • Work with creative teams to test strategies and innovation.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Requirements

  • Previous work experience in a quantitative role managing strategy and execution on social, serach, or other performance-oriented channels.
  • In-platform execution experience setting up campaigns in Facebook ads manager & Google AdWords
  • Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
  • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • Outstanding written, verbal communication and presentation skills
  • Strong project management skills.
  • Critical thinker and creative.
  • BSc degree in Marketing or relevant field.

Skills

  • Performance Marketing
  • Digital Marketing
  • SEM
  • Paid Search
  • Competitive Analysis
  • Marketing
  • Display Advertising
  • PPC
  • Reporting

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