How to Craft Your Content Strategist Job Description to Find Winning Candidates

We uncover everything you need to know to create the optimal job description to attract the best fit for your company. 

Scroll down below to download the sample template, which should only serve as a guide and may be edited according to your company’s needs. We also provide a comprehensive guide on how to craft the best job description below the template. 

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Content Strategist Job Description Template

Company Introduction

[Company name] aggregates the best accommodation deals across popular global destinations. We make the best hotels and resorts in 70 countries and 255 cities accessible to every traveler. As part of our mission, we are committed to helping average travelers find the best deals and prices for five-star accommodations. 

Why join us? 

We are a fast-growing company with flexible hours. We believe in output rather than time-based performances. We do not adhere to a top-down approach, rather we believe in close collaboration among all team members.

Who has trusted us? 

From Marriott to Shangrila to Imperial, we’ve partnered with a diverse network of resorts and hotels across the globe.

Job Description

The Content Strategist is a vital element in constructing a cohesive content strategy with a focus on the user or consumer journey and persona development. Working with internal and external collaborators, you will also plan, oversee and execute the strategy from start to end. Supported by creative and editorial resources, you will be responsible for aligning our brand narratives with the team’s content strategies and editorial decisions. You will also play the role of a creative and an editor, as you conceptualize and produce content assets that resonate with viewers across earned, owned, and paid platforms, with the aim of driving business goals. 

Responsibilities

• Cultivate content marketing strategies targeted at driving traffic, and engagement, generating leads, delivering sales, retaining customers, building brand awareness, and hitting other key content metrics. 
• Develop a brand voice to ensure consistency across all content assets. 
• Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.
• Track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.
• Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas.
• Manage digital and social content channels including email or newsletter distribution, with an understanding of the best content practices on each channel. 
• Assist with integrating content strategy deliverables and time-specific brand campaigns to drive campaign goals. 
• Mobilize storytelling opportunities or optimize existing content on all channels — owned, earned, and paid platforms.

• Establish strategies for media relations, seeking placements in print, broadcast, and online channels, and create the corresponding content including press releases, articles, and presentations. 
• Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends. 
• Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results. 

Skills and requirements

• A Diploma or Bachelor’s degree in journalism, communications, or a related field. 
• Excellent oral communication skills (more spoken languages are a bonus)
• At least 4 years of experience in creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Yelp, Tumblr, Kakao, Line, WeChat, Weibo, RenRen, and Tudou.
• Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences.
• Skilled in graphic design, website design, illustration, UX, videography, and photography. 
• Familiar with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign Adobe After Effects, Adobe XD, Sketch, and Principle.
• A professional portfolio of work that showcases the above.
• Experience in marketing campaigns, project management, and public/media/influencer relations.
• Experience in Marketing, Communications, or in a journalist, creative, or media capacity.
• Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing is a bonus. 
• Experience with SEO tools including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, NetInsight, Omniture, WebTrends, DART, Atlas, Semrush and Buzzsumo is preferred.

Benefits

• 14 vacation leaves
• Health insurance
• Medical allowance
• Free transportation past 7PM 
• Annual bonuses
• 2 days/week work from home, flexible work hours 
• Competitive salary

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Content Strategist Job Description Guide

What is content strategy?

Content strategy is the execution, planning, and management of quality content across the company’s assets to acquire and retain consumers.

That said, you must have a clear, comprehensive job description to allure the best content strategist candidates that can optimize your campaign strategies and meet your KPIs.

How to write a company introduction

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

• Products & services
• Company size
• Company’s mission & goals
• Key clients
• Company culture & work environment 

Tip: While you want to excite the candidate with highlights of your company, refrain from painting an unrealistic picture of your company, otherwise, you may attract candidates for the wrong reasons.

What does a content strategist do?

Content strategists are responsible for planning, ideating, creating, and editing content across channels to deliver the company’s key objectives and address users’ needs.

Thus, your job description summary must communicate not only the above but also what a content strategist is specifically in your company. This portion is where you should include a few concise sentences about the role, and how this role fits into your team. 

Clearly communicate why you are in need of someone to fill this role, and manage your candidates’ expectations. Hence, you must know what the content strategist's main function and purpose are in your company before writing this bit. 

What are the content strategist's skills and responsibilities? 

You must also include the role’s day-to-day deliverables under the responsibilities section, such as planning, creating, and optimizing content across multiple channels. These should be listed down preferably in bullet points.  

Both the requirements and skills portion should be straightforward.  For the requirements portion, list down the desired experiences, educational attainments, and major skill sets required for the role. Try to be as specific as possible. 

You may simply list the technical skills required for the skills portion. 

Lastly, make sure it doesn’t seem overwhelming and excessive, otherwise, it may repel candidates. Avoid jargon, abstract words, and unnecessary requirements. This part should provide clarity and understanding.

What are your company’s perks and benefits?  

To entice candidates, it would be best to include the perks and benefits they’ll be receiving when working for you. Just make sure not to oversell your company and to always be truthful with this list. 

Alternate Job Titles

The title that you decide to list for the position will attract different types of candidates. The Content Strategist role is championing the brand-oriented editorial direction for the blog, while roles like ‘Digital Brand Specialist’, ‘Marketing Data Analyst’, and ‘Social Media/Search Engine Optimization (SEO) Strategist’ may bring more specific but related skill sets to the table. 

Content Strategist vs Digital Brand Specialist

Digital Brand Specialists produce photos, videos, branding collaterals, infographics, and other related visual content that strengthens your brand’s storytelling strength. They may also take charge of the brand’s creative direction and messaging.

They may work with freelancers or a marketing team to produce the required assets for marketing purposes. These candidates are expected to be familiar with Adobe Suite.

Content Strategist vs Marketing Data Analyst

Marketing Data Analysts are integral in leveraging content analytics to develop a marketing strategy and are in turn responsible for optimizing existing assets and producing sharper campaigns as a result. While a Content Strategist is responsible for ensuring the delivery of content assets, the Marketing Data Analyst’s role is more specific, in particular with the ability to derive the ROI on content production. 

Content Strategist vs Social Media/SEO Strategist

While a Content Strategist may be a more general role that produces content across all the company’s channels, Social Media or SEO Strategists would be more familiar with producing and editing content specific to those two areas. Social Media Strategists may also play a role in community management, and SEO Strategists may also hold SEO marketing responsibilities.