Shopify, a leading eCommerce platform, sought to engage small and medium-sized businesses (SMBs) in Singapore and Malaysia.
They faced the challenge of cutting through a competitive market where established platforms dominated. Their goal was clear: onboard 40 new sellers within a 12-week campaign, all while tailoring outreach to the unique cultural and business nuances of these markets.
Additionally, the campaign needed to create high-quality creative assets for events, webinars, and digital campaigns that could educate and convert prospects effectively.
To achieve this, Shopify partnered with Digital to execute a tailored lead generation strategy to resonate with local audiences, meet onboarding targets, and achieve measurable success.
Digital employed a data-driven, multi-channel approach to reach Shopify’s objectives:
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Event Activation with Impactful Content
- Digital developed a suite of materials, including brochures, banners, and session highlights. The team provided live coverage of sessions, capturing key takeaways and actionable insights to amplify Shopify’s thought leadership.
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Webinar Excellence
- A “Sell Cross Border” webinar campaign to engage audiences through personalized eDMs, compelling banners, and actionable calls to action.
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Data-Driven Paid Media Campaigns
- Leveraging A/B testing and audience segmentation, Digital optimized paid ads across Facebook, Instagram, and Discovery platforms. The campaign focused on high-intent keywords and localized messaging, reducing cost-per-lead while driving quality conversions.
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Engaging Visuals and Messaging
- Digital incorporated motion graphics and dynamic text overlays in ads to boost engagement. Tailored content like testimonials and educational resources further resonated with target audiences.
The campaign exceeded Shopify’s goals:
- 60+ qualified sellers were onboarded within just 12 weeks, exceeding the initial target by >50%.
- The campaign delivered an impressive 4X ROI.
By leveraging strategic, data-driven marketing tactics and compelling creative assets, Digital helped Shopify establish a robust presence in Southeast Asia, positioning it for continued growth and success in the region.