Graphic Designer Job Description

Last updated on 22 Mar 2023

We have screened high-performing graphic designers trusted by top brands. Here's a digital marketer job description template to help you find the best fit.

Hiring the right Graphic Designer starts with a well-crafted job description. Depending on your needs – whether for print or web, logos or content marketing – graphic designers come with a wide array of skill sets and domains. 

Thus we drafted a job description template that is concise with requirements and goals while maintaining the purpose the role is supposed to fulfill within your team. We’ve also included a detailed description of the role below. 


Graphic Designer Job Description Template

About the Company

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

  • Products & services

  • Company size

  • Company’s mission & goals

  • Key clients

  • Company culture & work environment 

Job Description

As a Graphic Designer, you will work closely with the marketing team to create crucial design assets aligned to our company's brand guidelines. Your role will to be to use color, typography, and illustrations to convey brand messages and attract a wide audience. Your work will play a pivotal role in growing our brand's awareness through simple and clean design.

Roles and Responsibilities

  • Study design briefs and conceptualize visuals based on identified requirements.

  • Create a wide range of graphics and layouts for the product website, advertisements, and other marketing collaterals.

  • Work collaboratively with marketing and design professionals to complete various graphics projects.

  • Work with computer design software including Adobe Illustrator, Figma, and Sketch.

  • Ensure that all designs align with the brand image, while also meeting usability and website standards.

  • Maintain graphic design guidelines and brand identity, as well as an organized respository of design work.


  • Proven digital design experience in a studio, agency, or freelance setting.

  • Strong portfolio in illustration, as well as layout design.

  • Demonstratable experience with color theory in past work.

  • Visual design skills with sensitivity to human factors.

  • Proficient with visual design and wire-framing tools.

  • Ability to solve problems creatively and effectively.

  • Keep up to date with the latest design trends, techniques, and technologies.

  • Bachelor’s degree in Graphic Design, Communications, or other relevant field.


  • Graphic Design

  • Typography

  • Color Theory

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Indesign

  • Adobe After Effects

  • Figma

  • Sketch

  • QuarkXPress

  • Microsoft Publisher

  • Microsoft Visio


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View Our Experts

What Does a Graphic Designer Do? 

Graphic designers create visuals either by software or by hand to communicate and connect with an audience. So what kind of work would they actually do for your organization? 

Here are a few things graphic designers work on: 

  • Branding (logos, colors, typography) 

  • Apps or websites’ UI 

  • Print or publications

  • Product packaging

  • Advertisements (offline and online)

  • Infographics

  • Social media images 

  • Signages and posters

  • Game design

Freelance Graphic Designers vs In-House Graphic Designers

Deciding whether to hire a freelancer or an in-house designer depends entirely on your needs. Freelance designers are good for organizations that are not campaign and marketing-heavy or may be hired as added assistance to the current team. Many marketing agencies may also hire freelance graphic designers according to their client’s needs. 

Meanwhile, in-house designers would be more attuned to your brand and would be working on one of your organization’s needed designs around the clock. 

To summarize, below are pros and cons of each type of graphic designer. 

Designer Type



Freelance Graphic Designers

- Paid per project

- Diverse choice of talents according to specialization/project needs

- Flexible according to design needs

- May not always allot time for urgent meetings or needs

- Won’t be as attuned with your brand as in-house designers

- Quality needs more rigorous screening

In-House Graphic Designers

- Exclusive to your brand 

- Available around the clock 

- Attuned with your brand identity and guidelines

- Full-time salary

- May not specialize in other design projects; expertise would be limited

- Set capacity if workload is high

How to Find Graphic Designers

Outsourcing Platforms 

Outsourcing platforms may provide you with pre-vetted quality designers. On our platform, we will vigorously screen top graphic designers to pick the best fit for your organization’s requirements. Our graphic designers may work on a freelance-basis or on an in-house basis. 

Portfolio Sites 

Porfolio sites like Squarespace and Behance is populated with graphic designers and their works. This is an efficient way to find graphic designers as it enables you to find a designer with the design style you are looking for. 

For more information, see our Graphic Designer Hiring Guide to help you find the best designer.

Social Media Communities

You may actually find a community of graphic designers and their portfolio on Pinterest, Instagram, and even Facebook groups.


Instagram and Pinterest are both highly engaging and visual platforms, so it comes as no surprise that graphic designers use these platforms to showcase their works. Using hashtags and other filters may help you find the best designers for you. 


Graphic Designer Salary

At the time of writing, Glassdoor indicates that the likely annual salary of graphic designers in the US ranges from US$38,000 to US$59,000, while Adzuna estimates $45,000.

Upwork, on the other hand, estimates the hourly rate for graphic designers to be US$25.


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