Salesforce Marketing Cloud Consultant Job Description

Last updated on 9 Feb 2023

Want to stand out and attract the best Salesforce Marketing Cloud (SFMC) Experts? Here’s a job description template and guide to help you attract the right candidates with your required skill sets.

We uncover everything you need to know to create the optimal job description to attract the best fit for your company.

Scroll down below to download the sample template, which should only serve as a guide and may be edited according to your company’s needs. We also provide a comprehensive guide on how to craft the best job description below the template.


Salesforce Marketing Cloud Expert Sample Job Template

About the Company

[Company name] aggregates the best accommodation deals across popular global destinations. We make the best hotels and resorts in 70 countries and 255 cities accessible to every traveler. As part of our mission, we are committed to helping average travelers find the best deals and prices for five-star accommodations.

Why join us?

We are a fast-growing company with flexible hours. We believe in output rather than time-based performances. We do not adhere to a top-down approach, rather we believe in close collaboration among all team members.

Salesforce Marketing Cloud Expert Job Description

As a full-time Salesforce Marketing Cloud Expert, you will be responsible for optimizing the platform and providing technical expertise to scale digital solutions, email marketing campaigns, and data integration. You must work closely with the IT, sales, and marketing teams to ensure that the platform is leveraged to its optimal capabilities.

Roles and Responsibilities

  • Present interval executive-level Salesforce platform demonstrations, and run through all features (i.e. content builder, journey builder, etc.) upon request.

  • Set up and configure data models.

  • Develop scalable solutions based on business objectives, marketing metrics, and tech requirements.

  • Design platform configuration and data feeds to run effective automated email campaigns.

  • Act as a hands-on consultant on wide-scale projects including email marketing campaigns, customer service solutions, data segmentation, customer journey, and such.

  • Identify and troubleshoot platform and data feed-related issues.

  • Advise teams regarding the latest tech innovations, new business initiatives, third-party solutions, and effective email templates.

  • Optimize internal processes based on team requests, opportunity gaps, and business requirements.

  • Communicate project initiatives to relevant stakeholders.


  • Solution design

  • SQL

  • Data segmentation, optimization, and management

  • Scripting and query

  • Web analytics

  • Project management

  • Basic knowledge in HTML, CSS

  • Knowledge in Javascript and Ampscript is a bonus

  • Multi-channel subscriber management

  • Digital marketing knowledge


  • 3+ years of experience working with Marketing Cloud platforms

  • Salesforce Marketing Cloud certification

  • Technical educational background in a related field (Bachelor’s degree, Master’s degree, etc.)

  • Extensive knowledge of database marketing

  • Excellent interpersonal and communication skills

  • The ability to provide quick solutions and recommendations


  • 14 vacation leaves

  • Health insurance

  • Medical allowance

  • Free transportation past 7PM

  • Annual bonuses

  • 2 days/week work from home, flexible work hours

  • Competitive salary

  • Free courses to enhance skills


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Salesforce Marketing Cloud Specialist Job Description Guide

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a CRM platform that provides marketing automation and analytics to enable marketers to optimize marketing campaigns and customer experience.

That said, you must have a clear, comprehensive job description to allure the best SFMC Experts that can optimize your campaign strategies and meet your KPIs.

How to write a company introduction

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team.

Here are a few details you may include in your introduction:

  • Products & services

  • Company size

  • Company’s mission & goals

  • Key clients

  • Company culture & work environment

Tip: While you want to excite the candidate with highlights of your company, refrain from painting an unrealistic picture of your company, otherwise, you may attract candidates for the wrong reasons.

What does a Salesforce Marketing Cloud Expert do?

SFMC experts enable businesses to reach and engage their target audience across multiple channels and effectively measure the marketing ROI.

Thus, your job description summary must communicate not only the above but also what an SMFC expert is specifically in your company. This portion is where you should include a few concise sentences about the role, and how this role fits into your team.

Clearly communicate why you are in need of someone to fill this role, and manage your candidates’ expectations. Hence, you must know what the SMFC expert's main function and purpose are in your company before writing this bit.

What are the Salesforce Marketing Cloud Expert’s skills and responsibilities?

You must also include the role’s day-to-day deliverables under the responsibilities section, such as setting up and configuring data models, designing platform configuration, optimizing internal processes, and such.

Both the requirements and skills portion should be straightforward. For the requirements portion, list down the desired experiences, educational attainments, and major skill sets required for the role. Try to be as specific as possible.

You may simply list the technical skills required for the skills portion.

Lastly, make sure it doesn’t seem overwhelming and excessive, otherwise, it may repel candidates. Avoid jargon, abstract words, and unnecessary requirements. This part should provide clarity and understanding.

What are your company’s perks and benefits?

To entice candidates, it would be best to include the perks and benefits they’ll be receiving when working for you. Just make sure not to oversell your company and to always be truthful with this list.

Final Word

To sum it up, a job description must be a snapshot of the expectations for the role and what your company is like.

It should also be concise and easy to read. Avoid fluffy language – after all, marketing candidates can usually see past that.

To stand out, draft it with an applicant’s perspective in mind. What would you be looking for in a job description? How would you want the deliverables to be presented?

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Frequently Asked Questions

How much does Salesforce Marketing Cloud cost? 

Depending on the plan and your needs – it could cost $400 to $3,750 per month. For more details, visit their pricing page.

What is Salesforce Marketing Cloud used for? 

SFMC is mainly used for email marketing, content creation, journey building, mobile messaging, and managing multiple businesses. 

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