State of Marketing Organizations Survey

The evolving nature of marketing in the post-COVID world has led to a shift in how teams are built.

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Key insights

This survey of 100+ senior marketers from mid to large companies offers insights into:

Top challenges before marketing
Building best performing teams
Remote teams post-COVID
Top skills for senior marketers
Exploring on-demand teams

Driving marketing excellence

Lack of bandwidth is the top challenge

Strategy and insights are key capabilities

Most marketing teams are agile

Building new team structures

Marketing teams can be fully remote

Blended workforces and smaller core teams are trending

Enterprises are leveraging on-demand teams

Bringing in outside expertise

Traditional outsourcing and freelancing marketplaces bring in outside expertise

The need for on-demand teams is steadily increasing

Hear from marketing leaders

“Client centricity, external eminence, and solid sales relationships are skills every senior marketer should have.”

Arun Cavale

CMO, IBM Global Business Services, Asia Pacific

“After the planning in-house, we bring in experts who can execute well to support our campaigns based on the market and our needs.”

Dawn Ng

Senior Marketing Director, UiPath

“On-demand specialists can bring in fresh perspectives and sometimes also have the ability to think in an unconstrained manner.”

Anil Viswanathan

Senior Marketing Director, Mondelez Foods

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Hire Digital helps businesses build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. Clients leverage on-demand teams to gain control of key priorities, plan their seasonal resources, and launch pilots to success.

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