Paula Rodgers is a B2B, tech-savvy marketer with 20 years of IT marketing experience, having worked with global technology companies such as IBM, HP, Vodafone, and Microsoft. At Dynatrace, she was responsible for setting strategic direction, driving regional marketing outbound/inbound strategy, PR and strategic programs, and building customer advocacy in Asia-Pacific and Japan (APJ). Her past clients also include Dell, Docker, Endace, and PagerDuty.

Pavel Jakovlev is a client-focused business leader and digital marketer with a background in economics, policy, and communications. For the past nine years, he has managed key client accounts for large multinationals and startups across various industries including energy, chemicals, biotech, financial services, public affairs, and online gaming, to drive strategic marketing goals with a digital-first approach. At Northern Power Systems, he has integrated Account-Based Marketing (ABM) and Agile methodologies to streamline operations. He is also an expert in handling platforms in CRM (Salesforce, HubSpot), marketing automation (Pardot, MailChimp, Adobe Target), social listening (Brandwatch, Sysomos, Netbase, Crymson Hexagon, Quid), content publishing (HootSuite, Bunkr, Sprinklr), and CMS (Contentful, WordPress, Squarespace).

Lauren Yeates is an accomplished marketing strategist with experience in the lifestyle, health, financial services, insurance, real estate, clean technology, and nonprofit sectors. With more than ten years of experience in digital marketing strategy, content strategy and creation, social media marketing, email marketing, digital advertising, and media and influencer relations, Lauren brings her clients high-level strategic guidance that she distills into measurable campaigns. Her past clients include Bed, Bath & Beyond, Tokio Marine HCC Insurance, Generali Global Assistance & Insurance Services, and Hungry Eye Media (Live Naturally Magazine and RE/MAX ABOVE). At the National Azbee Award 2012, she has achieved the Best Web/Microsite - Silver and Best Use of Social Media - Bronze awards. She is also a HubSpot Inbound certified and Hootsuite certified.

David Gabriel is a marketing consultant specializing in account-based marketing. With over five years of experience in creating and executing marketing strategies and tactics, he has worked for various midmarket and Fortune 1000 B2B enterprise companies such as Autodesk, Broadridge, and Bunzl. He excels in creating innovative plans, identifying issues, developing solutions, selling ideas, and leading projects to increase demand generation and revenue growth. David is also highly proficient in using powerful marketing automation software including Marketo and Salesforce.

Dawn DiLorenzo is a lead generation strategist with over 14 years of experience in higher education, software, real estate and financial services industries. With her expertise in developing complex demand and lead generation campaigns, she has successfully increased leads for various companies including DocStar, Valogix LLC, and Blasch Precision Ceramics. She has also worked with various clients on website revamping with various SEO techniques across all web assets to improve visitor conversion rates and search engine results placement. Dawn also loves helping businesses and its people through email, content and SEO strategies that drive prospects to become leads.

Shannon Johlic is a seasoned marketing professional with over 15 years of progressive global marketing expertise and management roles driving revenue-generating, data-centric marketing programs through lead generation, content strategy, and brand awareness. His specialties include demand generation, email marketing, ABM, content marketing, marketing automation, event marketing, product marketing, and branding. He is a marketing director for a SaaS startup, where he leads global marketing strategy and execution focusing on US, UK, and APAC regions.

Kirstie Heneghan is a marketing professional specializing in account-based marketing. She has an extensive experience working in a wide range of industries from bookselling and publishing; to stationary, healthcare, industrial and safety equipment, cybersecurity services, telecommunication licenses, factory development, and catering contracts. At 3M UK PLC, she has led an account-based marketing strategy, promoted technology solutions for offshore technology, and managed 3M's social media and social selling activities. Kirstie has received an award for 2016 Marketing Excellence: Brand and technical engagement driving opportunities through integrated campaigns at 2015 Offshore Europe 2015.