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Annie Rose Bailey

Branded Content Expert
Digital content manager at iProspect Melbourne.
Annie Rose Bailey is a content marketer and strategist with expertise in designing and executing consumer-focused performance content strategies and driving business growth for clients across a range of industries. She works as a content manager at iProspect Melbourne, where she leads all content strategies and creates content campaigns for financial, travel, and education clients. At Telegraph Media, she implemented digital content assets for international brands such as MasterCard, Vodafone, and Sandals.

Audrey Ng

Branded Content Expert
Former branded content writer at SPH.
Audrey Ng is a lifestyle and casual finance writer with experience writing personal finance and financial lifestyle content. Her work has been published on personal finance sites like MoneySmart and DollarAndSense. Formerly a branded content writer at SPH, she produced content for clients in various verticals such as general lifestyle, business, travel, health, and education which were also published in The Straits Times and The Business Times. Audrey also wrote editorial features, advertorials, media releases, event briefs, speeches, and EDMs.

Guia Galvez

Branded Content Expert
Former contributor for CNN Philippines.
Guia Galvez has diverse experience in feature and lifestyle writing, branded and sponsored content, web and social media content creation, strategic planning, web development, and copywriting. She has written articles and content for publications like CNN and Escape Philippines and worked with brands like San Miguel Corp, Ray-Ban, and Benefit. As a digital marketer, she has worked with various companies to provide content writing, social media strategy, branding, public relations, and UX design review.

Helen Anne Travis

Branded Content Expert
Past clients include CNN, TripAdvisor, Time Out New York & Tampa Bay Times.
Helen Anne Travis is a copywriter and content marketing writer with over 15 years' experience working for global agencies, brands, and publications. She has written for the world’s top healthcare, technology, and travel brands such as AdventHealth, Lucky Vitamin, RealSelf, CNN, Sony, Royal Caribbean, TripAdvisor, Nokia, Viacom, Canon, Panasonic, Sony, and PetMD. Her areas of expertise include branded content, executive and employee profiles, print and web copy, thought leadership articles, SEO content, blogs, and social media campaigns. At Tampa Bay Times, she covered stories from breaking news and local government to fashion and music, which were picked up by Orlando Sentinel, Chicago Tribune, Scripps Howard News, and Bust.

Alexander Smith

Branded Content Expert
Copywriter, scriptwriter, creative producer, and director.
Alexander Smith is a creative with vast experience in writing, directing, and producing short-form multiplatform content, adverts, social media campaigns, linear TV shows, SVOD TV shows, and scripted comedy and drama. As a former copywriter for a production company, he wrote branded content for high-profile clients such as Net-a-Porter, Octopus Energy, Revolut, Farmdrop, Ottspott, HEC Paris, among others. Alexander has also worked for the Emmy and BAFTA award-winning Spun Gold TV, creating TV ideas for BBC1/2/3, ITV1/2/Be, Channel 4/E4/More4, UKTV, Discovery, National Geographic, MTV, Bravo, A+E, USA, Sky arts/living, Netflix, Amazon Prime, Disney+, and Quibi.

Annie Sui

Branded Content Expert
Copywriter, editor, and proofreader.
Annie Sui is a creative, detail-oriented copywriter, editor, and proofreader with over 12 years' experience working with language. She writes academic materials, corporate white papers, web copy, case studies, and other marketing collaterals.

Susan Shain

Branded Content Expert
Past clients include Wealthfront, Chime, Morgan Stanley, & Credit Card Insider.
Susan Shain has six years of experience as a personal finance writer, covering topics such as banking and investing. She has produced blog posts, email newsletters, web copy, and case studies, as well as ghostwritten thought leadership pieces. Her past clients include Wealthfront, Chime, Columbia University, Morgan Stanley, Credit Card Insider, and TD Bank. Susan also has written branded content for websites like Vox, Business Insider, and HuffPost in partnership with BlackRock, Capital One, United Airlines, and Marriott. As a journalist, she creates pieces for external outlets like The New York Times, The Washington Post, The Atlantic, The Los Angeles Times, and CNN.

Joanna Pinto

Branded Content Expert
Former fashion & beauty branded content creator at FEMALE Magazine.
Joanna Pinto has nearly seven years of experience in the publishing industry, working both print and digital, covering mostly lifestyle topics such as fashion, beauty, culture, and even viral news. She has worked as a branded content creator for FEMALE Magazine, conceptualizing content for print advertorials such as spreads, booklets, and seasonal supplements for Christmas, Valentine's, and Beauty Awards. Besides written content, Joanna also has produced digital advertorials (online and video) for various fashion, beauty, and lifestyle clients like Chanel, Pandora, and Laneige.
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