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Drew Brucker

Consumer Insight Expert
Worked for Ziva & HubSpot.
A polished digital marketing specialist, Drew Brucker has over eight years of experience leading and developing growth marketing initiatives. His expertise includes content strategy, website UX/UI design, search engine optimization (SEO), lead nurturing/conversion, email marketing, social media, and PPC. Drew has worked with various global brands including W Hotels, Fletch, Alliance, Holler & Dash, Ziva, Under Armour and HubSpot. As a senior brand and digital marketing manager for a waste management company in Atlanta, he has been working extensively to create and champion a holistic inbound marketing strategy across all channels.

Kristin Knox

Consumer Insight Expert
Clients include Warner Bros., Sony Pictures & Yahoo.
Kristin Knox is a market researcher with 12 years of experience in strategic, high-level market research tasks for both vendor and client-side research teams. She has strong expertise in developing questionnaires and qual discussion guides, data analyses, actionable key findings, client-appropriate deliverables, and business-to-business sales materials. As a director of international market research at Paramount Pictures, she has provided market-contextual analysis for theatrical films in top international territories. Kristin has also worked for various global clients across the entertainment industry, including Warner Bros., Sony Pictures, Summit Entertainment, and Lions Gate Entertainment.

Lee Drasin

Consumer Insight Expert
E-Commerce at Belkin, Beachbody.
Lee Drasin is a marketing pioneer with digital and e-commerce expertise in content strategy, Facebook and Instagram marketing (campaign creation and optimization), Dynamic Creative Optimization (DCO) advertising, and website conversion. With decades of creative leadership as both client and vendor, he has developed marketing campaigns for global consumer brands, including Beachbody and Belkin. Lee has also worked as a creative director of worldwide theatrical marketing at Universal Pictures, crafting digital marketing campaigns for tent-pole films such as King Kong, The Fast and the Furious, The Mummy, American Pie, Dawn of the Dead, and Bridget Jones.

Judy Hsu

Consumer Insight Expert
Worked with IDEO, Nestle, and PepsiCo.
Judy Hsu is a UX researcher with expertise in design research, segmentation, brand strategy, new product development, participatory design, and commercialization. She has worked on client projects ranging from startups to multinational CPG firms, focusing on integrating design thinking culture and practices at an organizational level, such as custom-designed employee training programs and innovation labs. At the Nielsen Company, she has provided consumer insights and analytics for Kraft Foods, servicing all product categories for the retail, brand, and new product innovation teams. She was previously a Design Lead at IDEO, where she lead its 'Design for Food' Studio. She has a Masters in Food Studies and Food Policy at New York University.

Peter Faasse

Consumer Insight Expert
Former data science manager for Career Analytics.
As a data scientist, Peter Faase has expertise in solving complicated data problems and working with Big Data to generate useful insights, intelligence, and applications. Combining his strong communication, presentation, and analytical skills, he has created data-driven solutions for organizations by designing and running complex data analyses trajectories using machine learning, predictive analyses, Artificial Intelligence (AI), and other statistical and mathematical techniques. He is skilled with tools such as Python, MySQL, SPSS, and Excel and also familiar with Agile Scrum techniques.

Eelco Markensteyn

Consumer Insight Expert
Customer, quantitative, PR, mobile & price research specialist.
Eelco Markensteyn has 15 years of working experience in quantitative data and market research, including customer, PR, online, mobile, and price research. Specializing in customer survey, he has provided customer satisfaction research, customer profiles and research among website visitors for multiple companies such as Klarna, MS Mode, KNVB, O'Neill, Telefoonabonnement.nl, NEC Nijmegen, INTO Telecom, Greenest Carwash, Banks Mushrooms, Panel Insight, iVOX Belgium, Marintel, Marble Research, and UMP Research. At Novio Research, Eelco has conducted online surveys within NovioData, which also involved coordination of all research, online marketing, sales processes, and account management for various customers.

Oliver Lindahl

Consumer Insight Expert
Brand, data science & market research expert.
Oliver Lindahl has a background in business, statistics, and psychology and with strong expertise in crafting global growth strategies and creating meaningful brands for the largest companies in the Nordics. He has delivered projects across different industries in B2B and B2C, including clients like Fazer and Wärtsilä. His experience also includes project management, content creation, sales, presentation and facilitation, quantitative analysis, qualitative research, and insight gathering. Oliver is also a data scientist with skills in data mining (Tableau, XLSTAT, and Excel) and data modeling (Gretl, R, SQL, and XLSTAT).

Ana Lestegas

Consumer Insight Expert
Handled Unilever, Coca-Cola, and Philips accounts.
Ana Isabel Prieto Lestegas is a market researcher with eight years of experience in the healthcare sector, specializing in conducting applied research into consumer needs, brand positioning, and communication. She has a strong background in both national and international research for several major clients in the FMCG branch, including Unilever, Coca-Cola, SCA, Akzo Nobel, and Philips Lighting. Ana is highly skilled in research methodologies such as qualitative research including in-depth interviews, focus groups, ethnographical studies, communities and diary, as well as quantitative research including desk research, and data analysis based on secondary data or online data.
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