Nadia Gass is an accomplished digital marketing specialist with over ten years of experience delivering consistent profit growth for market research agencies and brand advertisers through high-quality traffic and lead generation campaigns. With a focus on maximizing client profitability through broad-ranging digital marketing strategies, she has proven expertise in growing global user subscriptions/online consumer communities. As a former head of acquisition at Sample Survey International, Nadia has developed new and creative solutions to optimize user acquisition, ROI and minimize costs for online community websites, in multiple foreign languages.

Kristin Knox is a market researcher with 12 years of experience in strategic, high-level market research tasks for both vendor and client-side research teams. She has strong expertise in developing questionnaires and qual discussion guides, data analyses, actionable key findings, client-appropriate deliverables, and business-to-business sales materials. As a director of international market research at Paramount Pictures, she has provided market-contextual analysis for theatrical films in top international territories. Kristin has also worked for various global clients across the entertainment industry, including Warner Bros., Sony Pictures, Summit Entertainment, and Lions Gate Entertainment.

Ana Isabel Prieto Lestegas is a market researcher with eight years of experience in the healthcare sector, specializing in conducting applied research into consumer needs, brand positioning, and communication. She has a strong background in both national and international research for several major clients in the FMCG branch, including Unilever, Coca-Cola, SCA, Akzo Nobel, and Philips Lighting. Ana is highly skilled in research methodologies such as qualitative research including in-depth interviews, focus groups, ethnographical studies, communities and diary, as well as quantitative research including desk research, and data analysis based on secondary data or online data.

Farihan Bahrin is a project manager specializing in digital marketing and communications, with over 13 years of progressive experience in leading digital and communication campaigns for high-profile organizations. He has managed digital and video content creation and engagement strategy for numerous foreign policy campaigns, including the UK’s highly successful GREAT campaign and the campaign to end Illegal Wildlife Trade (IWT). At Singapore International Foundation, he served as digital projects manager and web editor responsible for content production for corporate websites and portals such as Singapore Kopitiam and Singapore Magazine. Farihan also worked at Singhealth and SPH.

Toma Chiritescu is a digital marketing professional with 14 years of marketing and market research experience and over five years in IT and B2B international marketing strategy and execution coordination. He has served clients across diverse industries, including IT, tech, media, insurance, and real estate. At IBM, he worked in various senior marketing roles such as content creative director, digital and social media strategist, and performance campaign manager.

Judy Weldon is a B2B content marketer and communication specialist with experience in internal and external communications, media management, investor relations, stakeholder management, project management, media release, and presentations. She works as a content and communications manager for Centrepoint Alliance, where she builds and manages content strategy across all communications channels, including internal, social media, PR, and digital. As a B2B content marketer, Judy has created and produced in various mediums, from long-form reports and blogs to social media programs, with proven success in engaging B2B customers across the buying journey. Her past clients include Austrade, Microsoft, Ogilvy, and Presentation Studio.

Patricia Chong is a Chinese bilingual digital marketer with over 15 years of experience in leading and hands-on managing of marketing campaigns and programs (on both digital and traditional platforms) for different projects and products catered to various industries, including optoelectronics, dental, aviation, finance and investment, life science, healthcare, technology, telecoms, energy, transport, defense and security, textile and garment, and FMCG; held in regions such as Asia Pacific, Europe, Middle East, and Africa. In her former role as APJ marketing and events manager for Microsoft project, she ran various GTM campaigns and events to help to drive demand generation for the region. Patricia also worked for Informatica and UBM China.