Gina Anderson is a results-driven digital strategist with extensive experience in B2B and B2C digital marketing within technology software, restaurant, hospitality, cosmetic/medical spa, and retail industries. Being adept at constructing, implementing, and executing marketing solutions with proven results that have exceeded expectations across multiple levels, she has worked on several events and digital marketing campaigns for various clients ranging from small mom-and-pop shops to large multinational corporations. Gina specializes in social media marketing including Facebook, Twitter, LinkedIn, and Instagram ads.

Paul Lawrence is a multichannel digital marketing professional specializing in paid and organic social media campaigns, digital marketing strategies, digital trainings, content management systems, SEO, paid search using Google Adwords, Google Adgrants and Bing, email marketing, and marketing automation. With eight years of digital experience backed by a solid 18 years of wider marketing, he has crafted his skills in helping clients develop digital strategies that meet their goals such as raising brand awareness, increasing traffic, lead generation, growing revenue, growing donations, promoting events and building brand advocacy. Paul can tap into broad sector experience having worked across verticals that include B2C, B2B, manufacturing, FMCG, financial services, healthcare, software, travel and not-for-profit.

Sarah Davis is a Social Media and Marketing Consultant with experience delivering paid and organic strategies for global brands. She specialises in social media management, paid social advertising, and content creation, helping businesses engage audiences and drive measurable growth. Her career spans agency roles at Ogilvy UK and OMD UK, where she created award-nominated campaigns for Amnesty International, HSBC, Philips, and Inmarsat, and led paid social for Boots, easyJet, Heinz, PepsiCo, and Weight Watchers. She has also managed social media in-house for Teletext Holidays and Holiday Extras, and since 2018 has consulted independently for clients in the health, fitness, wellness, and travel sectors, achieving industry-leading ROI and engagement results.

Kevin McLaughlin is a digital marketer and problem solver with experience collaborating with international B2B and B2C enterprise and government clients across a variety of fields including data services, healthcare, retail, technology, and tourism. He has diverse expertise in analyzing audience and performance data from various sources such as Google Analytics, media vendors, and third-party research projects to determine best-performing markets and audience interest/behaviors to optimize future paid media efforts across programmatic display, OTT video, social, and SEM. Previously worked for a digital marketing agency, he has executed strategy across all digital disciplines and managed client relationships with multiple companies, including Samsung Electronics, Samsung Display, and Dun and Bradstreet.

Mary Kearl has 12 years of digital, social media, and content marketing leadership experience for multiple brands across B2B and B2C industries, including startups, nonprofits, media, sports and events organizations. Specializing in e-commerce, she has created content, implemented email marketing automation using MailChimp, and optimized Shopify websites for various clients such as Clotheshorse Anonymous, PetCareRx.com, and MorningSave. Having worked as a social media copywriter for Adobe Behance, she has produced tweets, Instagram posts, Facebook copy, website marketing copy, and blogs. Mary Kearl has also published articles and personal essays in Forbes, HuffPost, and Business Insider.