Mitchell Cameron has over eight years of solid experience as a SEM expert specializing in Google Ads and Analytics and paid social. He has partnered with eBay online retail sellers, eCommerce brands as well as leading platforms and marketing services companies to lead performance marketing, build powerful conversion funnels, manage lead generation campaigns to maximize online sales and investment. Mitchell has won the Best Use of Search – eCommerce award at SEMrush AU 2018 Winner for a comprehensive eCommerce and Google Shopping campaign and earned certifications of Google Analytics and Google AdWords.

Kalinda Atkinson is a digital marketer with a decade of experience across content marketing, social media marketing, email marketing, PPC, SEO, analytics, CRO, UX/UI, graphic design, and HTML/CSS development. She has worked in the NFP, financial services, tech, software, health, events, and entertainment sectors in Australia, Asia, Europe, and the US. Her past clients include BRAINS, Alloc8 Australia, Ignite Online, and Harness.io.

Chris Smith is an SEO strategist with over 14 years' experience across various industries and markets. His areas of expertise include technical and local SEO, content strategy, lead generation, and conversion optimization. At Mortgage Choice, he developed and implemented organic SEO strategy for its head office and numerous franchise owners throughout Australia. Chris has experience using SEO tools such as SEMrush, WordTracker, Ahrefs, Majestic, Moz, Onpage, Screaming Frog, and DeepCrawl. He also holds certifications in Google Analytics, Google AdWords, Google Ads Display, and Structured Data Certificate (technical SEO) from Yoast SEO Academy.

Daniel Hornung has experience across various aspects of digital marketing, including SEO, social media advertising, web development, email marketing, PR, and content creation. As a digital marketing manager at Macquarie University, he has driven leads for domestic student recruitment using a variety of online media from Google, Facebook, and paid content channels. At Reprise Media Australia, he managed digital marketing initiatives for clients such as Kia, MoneySmart, Magshop, KTAS, South Africa Tourism, Coca-Cola, and Jemena.

Divya Voleti specializes in B2B content strategy and SEO copywriting. She is head of content for a global working parent connection platform, developing and executing content strategy for the company's product and profile. At iProspect Melbourne, she created consumer first, omnichannel strategies for brands such as Starwood Hotels, National Australia Bank, The Body Shop, Accor Hotels, RACV, Apple Music, Pearson Education, and more. In 2017, Divya was awarded the Best Content Strategy at Content Marketing Awards.