Meredith Parmalee is a senior e-commerce digital marketing specialist at Wolverine Worldwide, where she has handled Saucony and Keds brands. She has experience in leading and optimizing campaigns across SEM, paid social, display, and affiliate; creating prospecting and remarketing strategies; managing acquisition marketing programs; developing and executing targeted international email campaigns; as well as designing and implementing reports, dashboards, and presentations. Meredith also worked at Skedaddle and Rue Gilt Groupe.

Ken Mitchell is a senior growth marketing and analytics leader with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, e-commerce, and financial services. At Webster Bank, he served as a senior vice president of digital marketing responsible for leading digital performance marketing strategy, technology, and analytics. He also worked as a director of digital marketing and analytics for Century 21 Stores, where he oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.

Mark Halliday is a multidisciplinary marketing technology architect and a senior Marketo consultant with extensive experience driving topline revenue through demand generation campaigns. Also an expert in Eloqua and Salesforce CRM, he has the ability to run marketing and sales operations, digital advertising, web strategies, email marketing, and more. Mark has rich experience working with venture capital-backed startups and Fortune 1000 companies.

Robert Lee has over six years of digital marketing (B2B/B2C), project management, digital strategy, and SMB experience. He previously worked as a digital marketing manager for a global insurance solutions provider, where he scaled email marketing, paid social (Facebook and LinkedIn), PPC and display, and events as core lead gen efforts. At SimplePart, he led content strategy, landing page creation and UX optimization, multi-tiered SEO strategy, and B2B/B2C inbound marketing initiatives for clients such as Toyota, VW, Subaru, BMW, and Volvo.

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.