Jeff Gammon is an SEO specialist with over 19 years' experience in web marketing, content development, and performance analysis. He has expertise in content strategy, technical SEO, on-page optimization, SEO keyword and competitor research, A/B testing, SEO analysis, and performance reporting. At XO Group, he set and managed the SEO strategy for the company’s websites, including TheKnot.com, TheBump.com, and TheNest.com. His past clients also include brands like Sutter Health, Ten Strands, and Diving Swallow Tattoo.

Odile Keck-Metzner is a senior marketing, product, brand, and sales management leader with over 15 years of experience in driving growth by strategizing and executing marketing and sales initiatives. She has worked for some of the world's leading consumer healthcare and nutrition companies, such as Nestlé, Novartis, and Exeltis. As a former head of marketing for Nestlé Health Science, she has developed a local pediatrics digital strategy later used as the blueprint for global implementation. Her professional experience also includes working in brand management roles for HiPP and Mondélez (formerly Kraft Foods).

Jackie Zischang is a performance marketer with over a decade of experience working with clients across diverse industries such as apparel, retail, food and beverage, telecommunications, pharma, and entertainment. Her skills include paid media strategy and activation, paid social ads, display/programmatic, affiliate marketing, brand awareness, e-commerce marketing, acquisition and retention, content strategy, and product positioning, among others. Having worked with global agencies like OMD, Resolution Media, and PHD, she has had the opportunity to handle brands such as GSK (Tums, Alli, Breathe Right, Panoxyl), Sleep Number, The Hartford, Humana, Toys R Us, Babies R Us, and Frito Lay.

Britt Crosby is a creative writer, editor, and social media manager with eight years of experience in digital marketing, content writing and management, social media marketing, in-house media strategy, research, data analysis, and product positioning. She specializes in crafting content in the domains of home and garden, health and wellness, travel, finance, and e-commerce. Her past clients include Pepsi, Coca-Cola, Walmart, Kraft, Intel, Samsung, and Panasonic.

Alex Biyevetskiy specializes in SEO and digital marketing for startups, e-commerce, and business websites across all verticals. His expertise includes product marketing and management, competitive intelligence, positioning and branding, go-to-market strategy, marketing automation, lead generation, content marketing, enterprise SEO, YouTube video SEO, social media marketing, web analytics, PPC, CRO, ASO. At Kaspersky Lab, he drove digital marketing and SEO strategy, stakeholder reporting, and technical implementations. Alex also has worked at Catalyst Digital, a WPP agency, where worked on campaigns for brands like SamsClub, Whirlpool, Barclay, Novartis, Amgen, Pfizer, and EMD Serono.

Content Marketer with a demonstrated history of delivering high-quality, funnel optimized B2B SaaS marketing collateral over diverse channels. Passionate about translating complex technical concepts to actionable business value. Skilled in leading cross-functional remote teams and agencies to produce content that engages, informs, and converts.