An entrepreneur and marketer, Dhruv Shanker has expert knowledge of e-commerce, advertising, and digital media with a proven record of accomplishment building B2B and B2C businesses across the Asia-Pacific region. Specializing in affiliate marketing, CRM, and marketing automation, he has worked on various marketing roles at global corporations such as Google, Yahoo, Groupon, and ofo. He has won several awards including a Silver Abby Award for his first TV commercial and an All-Star Award at Google for automation of support functions. Dhruv is also proficient in using tools like Google Analytics, Salesforce, Omniture, Blueshift, and Pardot.

Kai Xu is a customer success specialist with extensive experience in digital marketing, from user acquisition and retention. He is knowledgeable with platforms in attribution, CRM, engagement, retargeting, SEO, as well as ad networks such as Facebook and AdWords. As a former customer success manager for a SaaS mobile marketing analytics and attribution platform, he has managed over 50 mobile app clients, including Wish, Shopkick, Intel, and eHarmony.

With over eight years of digital marketing experience in Asia-Pacific and global roles, Florent Aubry has been driving the digital acumen of organizations and people capabilities programs across several industries, including consumer healthcare, chemicals, marketing services, cosmetics, and FMCG. He works as an APAC digital and social media manager at Medtronic, leading the design and execution of the regional digital and social media communications strategy. At GSK, he strategized and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. His experience also includes working for Bayer, L’Oréal, and Euro Media.

Lydia Yang is an independent digital marketing consultant and practitioner with extensive digital marketing experience working for top international travel brands. Some of her previous clients include leading hotel chain group Marriott International, where she provides expertise on online customer purchase journeys, SEO, content and social media marketing. On the side, she manages her own adventure travel site Lydiascapes.com and contributes to international travel and blogger conferences all around Asia and Europe.

Faye Chuah has experience in managing Facebook and Google Ads for clients in fitness, e-commerce, and real estate industries. Her skills include paid social, paid search, display, user retention, organic social, and project management. She is also proficient in tools such as Facebook Ads Manager, Google Ads, Google Analytics, Mixpanel, Ahrefs, and Hubspot.