Monica Winny
Social Media Manager
Previously worked with leading agencies and financial services brands including Mastercard, Citibank, Standard Chartered, TBWA and Google APAC, supporting regional social media, digital marketing, and integrated campaign initiatives across APAC markets.
Monica Winny is a digital marketing and social media professional with over 8 years of experience across finance, FMCG, technology, travel, and lifestyle brands within APAC. She specialises in social media strategy, digital campaigns, content marketing, audience insights, and performance-driven marketing across both agency and in-house environments. Most notably, Monica worked as a Digital Marketing Advisor for Mastercard and Citibank, managing integrated digital campaigns across 10 APAC markets, including Singapore, Hong Kong, Thailand, Indonesia, and Australia. She supported campaign optimisation across paid social, display, partnerships, and customer-engagement channels through analytics-driven marketing strategies and audience-targeting initiatives. She currently works as a Consultant at Kantar, advising regional finance and FMCG clients, including Standard Chartered, on marketing effectiveness, campaign performance, and consumer insight strategies across SEA and APAC markets. Monica also brings strong hands-on social media experience from her role as Social Media Manager at TBWA\Worldwide, where she managed TikTok, Instagram, and Facebook content strategies for Visit Singapore. Earlier in her career, she led content marketing and social campaigns for brands including Club Med, Dano Global, NBA Asia, and CÉ LA VI, managing digital campaigns, social media activations, audience engagement, and content performance initiatives. Her expertise spans social media strategy, digital marketing, paid media, campaign analytics, audience insights, APAC regional campaigns, content marketing, and integrated digital campaign management.