Damian Rams
Conversion Optimization Specialist

Damian Rams

CRO, UX, Google Tag Manager & Google Analytics expert.
Work with Damian Work with a Conversion Optimization Specialist

About

Damian Rams is a conversion optimization consultant with several years of experience in digital analytics and conversion optimization. Specializing in UX audit, CRO with A/B testing, Google Analytics, and Google Tag Manager, he has worked for various clients including Adecco, ZnanyLekarz (Docplanner group), HotelQuickly, RiseHigh, and Sigmoidal. Damian has published articles and conducted workshops and training on digital analytics and conversion optimization. He is also highly proficient in using Optimizely platform and a ConversionXL Certified Optimizer.

Employment

3 roles
Jan 2016 - Present 10 years 4 months
Digital Analytics & Conversion Optimization Consultant
Independent

Managed over 50 Google Analytics/Google Tag Manager setup projects.

  • Developed conversion optimization programs: over 29.41% CR increase for a language courses provider and over 95.59% revenue growth for an e-commerce site.
  • Created over 60 blog articles about digital analytics.
  • Managed clients, stakeholders, and contractors.
  • Conducted workshops, training and mentoring for clients in Poland, Spain, and the UK.
  • Authored a 3-hour long online course on Google Tag Manager.
Feb 2016 - Jun 2017 1 year 4 months
Conversion Specialist
European Bartender School

European Bartender School offers bartending courses.

  • Decreased CPL from AdWords by 60% by creating new landing pages.
  • Improved 30% conversion rate on lead generation landing pages.
  • Managed Google Tag Manager and Google Analytics setup and maintenance across 15 markets.
Jun 2014 - Dec 2015 1 year 6 months
Conversion Rate Optimization Manager
Growcode.com

Growcode provides CRO service for B2C online stores.

  • Ran successful conversion optimization programs: over 6.8% monthly revenue increase for furniture e-commerce and over 8.7% checkout CR increase for wellness e-commerce.
  • Developed UX design.
  • Ran conversion optimization workshops (in Polish and English).
  • Conducted quantitative analysis in Google Analytics.
  • Conducted qualitative analysis (heuristics, user surveys, usability testing).
  • Managed external graphic designers and developers, as well as an in-house CRO specialist.
  • Managed projects and client relationships (agency side).

Education

Jan 2013 - Dec 2015 2 years 11 months
Master of Science, Economics
Warsaw School of Economics
Jan 2009 - Dec 2012 3 years 11 months
Bachelor of Science, Finances & Accounting
Warsaw School of Economics

Portfolio

7 items