Patrick Lundbom

• Developed integrated digital marketing strategies for B2C, B2B, and higher education accounts with a focus on growth marketing, data analytics, search marketing (SEO and SEM), social media, audience targeting, lifecycle marketing, and more to deliver improved ROI for digital investments. 
• Built new marketing strategies that reduced cost-per-app by more than 90%. A higher education client lacked analytics on $1.5 million marketing budget. Worked with IT, marketing, and admissions to implement changes that dramatically improved performance tracking. Reduced wasted marketing spend across-the-board, leading to a three-year contract renewal. 
• Aligned SEO and SEM in turnaround effort, increasing organic traffic 45%. Managed client relationship to turnaround organic performance. Met with key players to realign goals for both SEO and paid search strategies. Introduced real-time reporting and took over management of SEO team. Organic traffic increased 45% first year.
• Re-started affiliate channel for LinkedIn, and helped transition affiliates from Lynda to LinkedIn Learning Brand. Managed affiliate relationships from setup, campaign ideas/execution, reporting and payments. Built affiliate media plan and recommendations for 2017 to 2018 plan year.
• Managed several strategic and tactical digital marketing projects for PayPal LATAM and GDS. Aligned LATAM agency best practices for SEM, paid social and reporting. Implemented Visual IQ for LATAM; managed taxonomy 2.0 rollout (7/1/2019) for global digital marketing efforts.

AcademixDirect is a trusted partner in creating tailored solutions for improving university enrollment and education marketing. 

• Led programs in audience acquisition, traffic, and marketing across the organization and for clients. Rebuilt marketing team and made contribution in paid media acquisition, marketing analytics, and development of internal over 100 seat call center. 
• Dramatically reduced cost per lead. As VP Acquisition, identified numerous internal hurdles to profitability. Reviewed functions such as hiring, training, and service vendor contracts impacting call center and marketing operations. Vetted and replaced vendors, traffic partners, affiliate relationships, trained staff for more effective customer engagement and cut cost per lead 30%.
• Streamlined marketing processes. Reorganized AcademixDirect marketing team, hired new talent, and implemented new marketing stack. Successfully streamlined operation to improve process, performance, and accountability.

Altius Education is a San Francisco-based provider of online higher education.

• Led digital media strategy with primary focus on driving leads for student enrollment for a for-profit online university focused on becoming America’s Transfer College by providing a network of accredited universities where students could transfer. Growth strategy included SEO, SEM, paid social, audience retargeting, email marketing, and affiliate.
• Successfully partnered with international agencies in Korea, Japan, and India. Altius Agency wanted to expand international digitally and on the ground. Partnered with Asian and other international partners to develop content and execute digital buys and offline campaigns. Successfully developed an international student base.

• Increased revenues 100% year-over-year. Various marketing arms of Monster Worldwide needed to improve coordination and regulatory compliance. Launched new platform with integrated reporting and new lead scoring capabilities. Improved compliance and quality to attract larger sales contracts. Doubled annual revenues.
• Launched 20 new websites to balance lead flow volume and quality. Monster Worldwide was looking to balance lead flow. Played a key role in building new content and launched 2,000 new pages for Monster Communities. Organic leads reached 30% of overall traffic with less dependence on paid traffic and affiliate partners. Met 100% of goals.