Alex Oakden
Digital Transformation Specialist

Alex Oakden

Tech partnerships, SEA lead at Google.
Work with Alex Work with a Digital Transformation Specialist

About

Alex Oakden is a marketing strategist with a demonstrated history of working in the performance marketing and advertising industry with skills in digital strategy, e-commerce, product marketing, and AdCloud strategy. He has strong experience in business development and marketing transformation, having worked with global clients such as Adidas, L’Oréal, and Shiseido. Alex also holds certifications in Facebook Blueprint, Amazon Web Services, Adobe Marketing Cloud, Google Marketing Platform, Analytics 360 Advanced, and Lazada Marketing Solutions.

Employment

5 roles
Oct 2019 - Present 6 years 7 months
Tech Partnerships - SEA Lead
Google
  • Led technology strategy and partnerships.
Aug 2018 - Jan 2020 1 year 5 months
APAC Board Member
Mallory Ventures

Mallory Ventures is a marketing and advertising agency that helps European ad tech, marketing technology, software, and gaming startups.

  • Supported the expansion of MV’s global client base, focusing on the acceleration of technology startups in the APAC region.
  • Focused on fundraising and investment support, product strategy and marketing, and business planning and strategy.
Mar 2019 - Oct 2019 7 months
Vice President for Commerce
Dentsu Aegis - APAC
  • Combined the strategic expertise needed to drive commerce go-to-market and business transformation across 14 countries.
  • Developed commercial understanding of the media performance landscape to exceed aggressive growth targets for Dentsu Aegis regionally.
Mar 2018 - Oct 2019 1 year 7 months
Head of Strategy & Client Leadership Director
iProspect – APAC

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands.

  • Managed eight regional strategy and client leadership directors, improving client profitability by 8%.
  • Oversaw new client wins contributing to over $4 million in revenue for the regional business. Successful pitches included Heineken, Razer, Lufax, L’Oréal, Intel, and Lalamove.
  • Created Facebook social commerce product strategy scaled across ten markets.
  • Developed voice thought leadership and proprietary research.
  • Introduced iProspect Consult in APAC, operationalizing a programmatic solutions unit for the group.
  • Built GA360 planning methodology to increase organic client growth by 11%.
Jun 2017 - Apr 2018 10 months
Digital & Data Director
Carat – Adidas Global

Carat is a global media agency specializing in insights, analytics, digital activation, social, strategy and broadcast.

  • Managed Adidas Global digital strategy for all brand and buy activation across 54 markets, including over €150 million within global partnerships in Facebook and Google and the creation of a global programmatic trade desk specifically for Adidas.
  • Created regional search strategies across Asia Pacific and Latin America.
  • Developed World Cup 2018 activation with Google creating a brand new dynamic video solution.
  • Introduced global re-marketing framework utilizing an integrated GMP solution
  • Built supply path strategy which balances media and custom third party data planning.

Education

Bachelor of Arts (Hons), Marketing
Bournemouth University Media School

Portfolio

4 items