Abigail Wharff-Rosenblum

About

Abigail Wharff is a brand strategist with over ten years of solid marketing experience in diverse industry verticals including events, hospitality, beauty and financial. She has worked with several local businesses to develop pricing strategies and creative assets and manage process flows. At GE Capital, she has coordinated in the development of the Synchrony Financial corporate content strategy and digital advertising plan to increase brand awareness and led the process for the creation of a new brand identity plan for GE Capital’s 2014 Retail Finance spinoff. Abigail is also skilled in food/product photography and copywriting as part of her brand management expertise.

Employment

6 roles

Oct 2018 - Present 7 years 7 months

Senior Project Management Consultant

Success Academy High School of the Liberal Arts

Success Academy High School of the Liberal Arts is a charter school network in New York with 17,000 students across 47 schools.

Tasked with building project management infrastructure and best practices to help scale its first and only high school.
Co-developed and project managed the high school SAT curriculum leading to best in class scores in the school’s history while building a positive culture and incentive programs around the exam.
Developed project management tools to track and measure outcomes through the entire project lifecycle (managing three simultaneous initiatives across the high school network).

Apr 2017 - Present 9 years 1 month

Account Manager & Operations Manager

Jolie Studio

Jolie Studio is an inviting space hosting for bridal showers/rehearsal dinners, private dinner parties, cocktail parties, birthday parties and more.

Sourced, secured, and managed vendors like floral, catering and furniture for event planning packages.
Conducted competitive analysis which exposed opportunities to adjust pricing and drive margins.
Developed content for social media page such as Instagram and managed posts.

Feb 2018 - Aug 2018 6 months

Product Marketing Consultant

PIMCO (Pacific Investment Management Company)

PIMCO is an American investment management firm focusing on fixed income.

Developed messaging and copy for the use of marketing thought leadership content.
Led customer analysis and present improvements to the UX on product webpages.
Created a marketing analytics dashboard and data visualizations to highlight actionable insights and trends.

Jun 2015 - Dec 2016 1 year 6 months

Product Innovation Manager - Payments Mobile App

Synchrony Financial (Formerly Ge Capital Retail Bank)

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut.

Conducted consumer research and leveraged extensive customer feedback to improve app stability and UX/UI, which helped increase the number of positive reviews for the CarCareOne App from 1.5 to 4 stars.
Managed the product development process with a cross-functional team, and built a new mobile app product that modernized the customer’s experience.
Drafted copy and creative assets for lifecycle marketing campaigns (email, direct mail, statement marketing) to drive repeat engagement among cardholders.

Nov 2012 - Jun 2015 2 years 7 months

Corporate Brand & Advertising Assistant Manager & Global Strategy & Corporate Development Associate Manager

GE Capital

Supported the brand leader in the development of the Synchrony Financial corporate content strategy and digital advertising plan. Resulting in increased brand awareness and consideration among prospects.
Managed the creative and digital agency to steer the development of Synchrony’s first content strategy.
Led the process for the creation of a new brand identity plan for GE Capital’s 2014 Retail Finance spinoff.
Met tight 12-month launch deadline in conjunction with the IPO for a company now valued at ~$24 billion.
Composed and lead the RFP process for selecting the agency (Interbrand) for the re-branding process.

Feb 2006 - Jun 2010 4 years 4 months

Brand Marketing Associate Manager

Avon Products, Inc.

Led the go to market process with a fully integrated team of 15, including product developers, engineers and supply chain partners to introduce over $10 million in new product revenue.
Managed a $30 million Fragrance P&L and identified new product opportunities to improve margin and share.
Identified cost savings to improve profitability on existing product lines.
Planned and negotiated details for a product partnership with major fair-trade certifier to introduce social responsibility into product portfolio contributing to the sustainability mission at Avon Products.