Janina Key
Digital Marketer

Janina Key

Former content manager at Opera Australia.
Work with Janina Work with a Digital Marketer

About

Janina Key has over five years of experience in various fields of digital marketing, specializing in PPC, SEO, and content marketing. She has worked across a range of industries, from fashion and performing arts to insurance. As a former content manager at Opera Australia, she developed and executed the social media content strategy, produced videos and photoshoots, built and maintained web pages using CMS eRube and Tessitura, and implemented SEO measures using Monsido. Her experience also includes planning and executing Google Ads (search, display, shopping, and video) and Facebook and Instagram campaigns.

Employment

5 roles
Dec 2017 - Present 8 years 5 months
Digital Marketing Consultant
Independent
  • Planned, executed, and optimized Google Ads (search, display, shopping, and video), Facebook and Instagram campaigns.
  • Managed budget and digital strategy planning across various online channels.
Jul 2018 - Jan 2020 1 year 6 months
Content Manager
Opera Australia
  • Developed, executed, and evaluated the social media content strategy.
  • Planned and produced videos and photoshoots to create social media content.
  • Updated website pages and built new pages using the CMS eRube and Tessitura.
  • Implemented SEO measures using Monsido.
Oct 2016 - May 2018 1 year 7 months
Performance Media Manager
Reef Digital Agency

Reef Digital Agency specializes in traffic acquisition, web analytics, and conversion rate optimisation.

  • Acted as the account manager for tier one clients with six-figure monthly spend.
  • Managed budget and strategy planning across various digital channels to meet the client's marketing objective.
  • Planned and set up new campaigns across AdWords, Bing, and paid social, including the use of automation tools like Doubleclick and Adroll.
  • Communicated with clients on a daily basis.
  • Trained the junior team members.
May 2016 - Oct 2016 5 months
Performance Media Specialist
Reef Digital Agency

Reef Digital Agency specializes in traffic acquisition, web analytics, and conversion rate optimisation.

  • Assisted the account manager in the management of AdWords, Bing, and paid social accounts.
  • Provided weekly account optimizations to improve performance.
  • Set up new search, display, video, and shopping campaigns.
  • Conducted keyword research for new accounts and account expansion.
  • Calculated and executed bid changes to improve keyword performance.
  • Acted as account manager for tier three clients.
Sep 2015 - Jan 2016 4 months
Performance Marketing Intern
HotelsCombined

HotelsCombined is a hotel price comparison site, where users can compare the best prices from all the top travel sites with one simple search. 

  • Managed five AdWords accounts in two Asian markets.
  • Performed keyword research, ad copy and extension writing, bid changes.
  • Conducted performance reporting and strategy planning to reach the teams marketing goals.

Education

Oct 2012 - Aug 2015 2 years 10 months
Master of Science, Consumer Affairs
Technical University Munich
Sep 2009 - Jul 2012 2 years 10 months
Bachelor of Arts, Political Science
Ludwig-Maximilians-University Munich

Portfolio

3 items