David Bedford
Digital Strategy

David Bedford

Worked with GSK, Visa, Samsung, and Vodafone.
Work with David Work with a Digital Strategy

About

David Bedford is an award-winning digital strategist and marketing consultant who delivers effective marketing in B2B and B2C markets. He is a specialist in telecoms marketing with over 15 years working for Vodafone, EE, and Samsung. His key areas include propositions, channel communications, creative B2B content, CRM, customer experience, e-commerce, and ABM.

Employment

5 roles
Mar 2017 - Present 9 years 2 months
Digital Strategist
Independent
  • Handled and executed digital marketing, content and performance marketing .com and experience design, e-commerce, and data/CRM/email marketing projects.
  • Worked for Kimberly Clark on global digital/CRM roll-out, as well as projects for Saudi Aramco, UEFA, and Reckitt- Benckiser.
  • Provided ad-hoc support for agencies (Ogilvy, VCCP) across content, CRM, digital, social, and integrated brand communications projects.
Apr 2018 - Aug 2020 2 years 4 months
Director, Digital Strategy
Samsung Electronics
  • Acted as the strategic consultant on .com.
  • Established a new agile operating model which combines strategy, analytics, and optimization to improve performance.
  • Handled major flagship launches including Note 9, S20, and Note 20.
Jul 2017 - Apr 2018 9 months
Marketing Consultant
Wunderman
  • Consulted on major CRM programs for BT, and launched a new mobile-based Go+ loyalty scheme for Shell.
  • Exceeded targets, generating increased revenue from the base.
Sep 2016 - Jun 2017 9 months
Head of Strategy & Planning
Gyro
  • Functioned as a strategy lead on Vodafone B2B programs and GTM propositions.
  • Launched Unified Communications, new mobile tariff propositions.
  • Led editorial strategy across social media and thought leadership. Leads generated over £10 million in incremental revenue.  
May 2010 - Aug 2016 6 years 3 months
Head of Strategy & Planning
Geometry Global
  • Acted as the team lead on strategy and planning across the agency.
  • Handled key accounts including Vodafone B2B and B2C CRM, GSK Healthcare retail campaigns, HSBC CRM campaigns, and Visa Brand Communications.
  • Established planning and strategy as a strong income stream following merger of G2 and Ogilvy Action.

Education

Sep 1986 - Jun 1989 2 years 9 months
BA (Hons), Economics
University of Manchester

Portfolio

1 item