<ul><li>Handled and executed digital marketing, content and performance marketing .com and experience design, e-commerce, and data/CRM/email marketing projects. </li><li>Worked for Kimberly Clark on global digital/CRM roll-out, as well as projects for Saudi Aramco, UEFA, and Reckitt- Benckiser. </li><li>Provided ad-hoc support for agencies (Ogilvy, VCCP) across content, CRM, digital, social, and integrated brand communications projects.</li></ul>

Digital Strategist

<ul><li>Acted as the strategic consultant on .com.</li><li>Established a new agile operating model which combines strategy, analytics, and optimization to improve performance. </li><li>Handled major flagship launches including Note 9, S20, and Note 20.</li></ul>

Director, Digital Strategy

<ul><li>Consulted on major CRM programs for BT, and launched a new mobile-based Go+ loyalty scheme for Shell. </li><li>Exceeded targets, generating increased revenue from the base.</li></ul>

Marketing Consultant

<ul><li>Functioned as a strategy lead on Vodafone B2B programs and GTM propositions. </li><li>Launched Unified Communications, new mobile tariff propositions.</li><li>Led editorial strategy across social media and thought leadership. Leads generated over £10 million in incremental revenue.&nbsp;&nbsp;</li></ul>

Head of Strategy & Planning

<ul><li>Acted as the team lead on strategy and planning across the agency. </li><li>Handled key accounts including Vodafone B2B and B2C CRM, GSK Healthcare retail campaigns, HSBC CRM campaigns, and Visa Brand Communications. </li><li>Established planning and strategy as a strong income stream following merger of G2 and Ogilvy Action.</li></ul>

Cover Letter

David Bedford

English (British)

David Bedford is an award-winning digital strategist and marketing consultant who delivers effective marketing in B2B and B2C markets. He is a specialist in telecoms marketing with over 15 years working for Vodafone, EE, and Samsung. His key areas include propositions, channel communications, creative B2B content, CRM, customer experience, e-commerce, and ABM.

David Bedford

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Cover Letter

Cover Letter