Daniel Jacobs
B2B Writer

Daniel Jacobs

Multi-platform B2B content writer and strategist.
Work with Daniel Work with a B2B Writer

About

Dan has over 10 years of experience in copywriting and content development. He focuses on technology, B2B, and lead generation. His blogs, briefs, white papers, product sheets, and more have driven results in the tech, education, and nonprofit advocacy spaces. Dan has worked with both private and publicly-traded companies.

Employment

6 roles
Feb 2018 - Present 8 years 2 months
Senior Copywriter, Consultant and Contractor
Independent

Supports audience education and engagement initiatives by creating collateral for Google, Microsoft, Korn Ferry, Headspace, Tapcart, and more.

  • Writes direct response copy for digital ads, emails, social media, and B2B campaigns.
  • Educates leads and clients by creating how-to guides for eight industries and verticals.
  • Incorporates SEO content and brand messaging into all marketing assets.
Aug 2017 - Feb 2018 6 months
Content Marketing Manager
CallFire
  • Created web content and collateral to showcase a cloud-based calling and texting platform.
  • Wrote lead generation copy for websites, emails, landing pages, and digital ads.
  • Collaborated with creative and sales teams to develop strategy and messaging.
  • Integrated SEO and UX team objectives into all deliverables.
  • Managed content creation and posting calendars for blogs and social media.
  • Achieved 20% average monthly increase in unique site visitors.
  • Secured multi-team NBA deal.
Nov 2014 - Aug 2017 2 years 9 months
Copywriter
Cornerstone OnDemand
  • Managed creation of all product collateral to highlight a talent management platform.
  • Wrote organic and sponsored social media copy for Facebook and LinkedIn.
  • Strategically developed how-to and best practice guides for audiences in nine industries.
  • Drafted all copy for email drip campaigns and landing pages.
  • Increased asset downloads by 184%.
  • Decreased acquisition costs by 88%.
  • Helped the company gain a 6% rise in email click-through rates.
  • Achieved 44% boost in email open rates.
Apr 2012 - Nov 2014 2 years 7 months
Copywriter
ICDC College

Wrote digital, print, and broadcast copy for degree programs.

  • Published three blogs per week focusing on blending life with work and education.
  • Managed nine social media accounts for the college and three nonprofit teams.
  • Collaborated to ensure all collateral was SEO-friendly and aligned to digital campaigns.
  • Pitched and placed multiple articles in trade and industry publications.
  • Developed student outreach strategy that reduced dropout rates.
  • Crafted digital copy that led to a 22% year-over-year boost in event attendees.
Apr 2010 - Mar 2012 1 year 11 months
Communications Manager
New Media Development Group

Drafted fundraising content for Veterans, environment, and animal rescue nonprofits.

  • Aligned outreach and donor campaigns to Facebook, Twitter, and LinkedIn copy.
  • Created weekly client reports using Google Analytics, Salesforce, and Facebook.
  • Managed all client websites updates using Wordpress.
  • Tripled a veteran client’s donor base.
  • Doubled animal welfare client’s average donation amount.
Aug 2006 - Mar 2010 3 years 7 months
Publicist/PR Consultant
Independent
  • Drafted press releases and pitched client stories to industry press.
  • Reported on entertainment events for industry website.
  • Coordinated talk show segments with producers and editors.
  • Represented clients on-air in morning show segments.
  • Attended E3, CES, and private press events.
  • Secured live TV hits with three Fox affiliates.
  • Got client featured on “The Big Idea with Donny Deutsch”.

Education

Jun 2004 - Apr 2006 1 year 10 months
Master of Arts, Communication
California State University, Fullerton
Jun 1999 - Apr 2003 3 years 10 months
Bachelor of Arts, Media Arts
University of Arizona

Portfolio

5 items