Samuel Ng
Email Marketing Expert

Samuel Ng

Certified email marketing & content marketing specialist.

About

Samuel Ng is a digital marketer specializing in email marketing, content marketing strategy, landing page copywriting, and lead generation for B2B, tech, and medical industries. At Elsevier Singapore, he has initiated both paid and organic search engine marketing campaigns and trained the APAC team in using tools such as Google Ads, Google Analytics, and their custom email marketing software. As a certified email marketing and content marketing specialist, he also has expertise in creating email campaigns and repositioning products by writing sales messages, press releases, blog posts, articles, and emails.

Employment

4 roles
Jul 2010 - Present 15 years 10 months
Digital Marketer
Independent
  • Provided lead generation service for local clients, managed marketing campaigns and crafted high converting ad creatives and landing pages.
  • Improved sales process for clients with a mix of creative strategy, automation software, and outsourcing.
Jan 2010 - Jul 2010 6 months
Database Marketing Executive
Elsevier (Singapore) Pte Ltd
  • Initiated both paid and organic search engine marketing campaigns and monitor them regularly. 
  • Trained people in the Asia Pacific region to use tools such as Google Ads, Google Analytics, and their custom email marketing software. 
  • Prepared monthly reports for the entire region, which included email marketing statistics, web analytics, and various industry best practices. 
Jul 2006 - Dec 2009 3 years 5 months
Web Marketing Executive
Kezooki Pte Ltd

Kezooki is the online marketing company for the social enterprise group, Zentrillion Group Pte Ltd.

  • Repositioned all the products by writing the sales messages, press releases, blog posts, articles, and emails. 
  • Conducted extensive marketing tests and the conversions improved gradually over time. Google Analytics time-consuming for traffic analysis. 
  • Utilized paid traffic to build a loyal list of email subscribers. Initiated email campaigns to cross-sell other relevant offers. 
  • Helped to create new audio products and promote them to in-house email subscribers successfully.
  • Project managed and outsourced strategies to automate many recurring and time-consuming tasks. 
  • Started with limited resources but was able to build the entire business up from scratch. 
Jan 2005 - Jun 2006 1 year 5 months
Program Consultant
Adam Khoo Learning Technologies Pte Ltd

Adam Khoo Learning Technologies is a training and education company in Singapore.

  • Handled follow up calls over the phone to convert prospects into buyers.
  • Closed sales transactions in person during preview seminars.
  • Obtained interested referrals from clients and prospects.
  • Managed direct marketing through the internet and direct mail.
  • Created presentation speech to more than 100 people weekly.
  • Brought new and referral business of over $200,000.00.
  • Served a clientele of professionals, executives, entrepreneurs, and parents.

Education

Jan 2018 - Dec 2018 11 months
Professional Diploma, Digital Marketing
Lithan Academy
Jan 2001 - Dec 2001 11 months
Diploma, Chemical Engineering
Singapore Polytechnic

Portfolio

2 items