Robert Lee
Digital Marketer

Robert Lee

Past client include Uber and BMW.
Work with Robert Work with a Digital Marketer

About

Robert Lee has over six years of digital marketing (B2B/B2C), project management, digital strategy, and SMB experience. He previously worked as a digital marketing manager for a global insurance solutions provider, where he scaled email marketing, paid social (Facebook and LinkedIn), PPC and display, and events as core lead gen efforts. At SimplePart, he led content strategy, landing page creation and UX optimization, multi-tiered SEO strategy, and B2B/B2C inbound marketing initiatives for clients such as Toyota, VW, Subaru, BMW, and Volvo.

Employment

4 roles
Jan 2020 - Oct 2021 1 year 9 months
Digital Marketing Manager, Demand Generation
Clements Worldwide

Clements Worldwide is a global insurance solutions provider offering peace of mind products with coverage spanning across more than 75 countries.

  • Helped drive several transformations leading to increased scalability, productivity, reporting, and ROI.
  • Scaled email marketing, paid social (Facebook and LinkedIn), PPC and display, and events as core lead gen efforts.
  • Led experimental marketing efforts across Twitter, Reddit, Quora, programmatic, and more.
  • Collaborated on new website UX design and implementation, brand strategy, organizational change (building/scaling team out), process and project management optimizations.
  • Directed agency helping to manage AdWords and PPC account (annual budget of over $300,000) and tracking efforts.
May 2020 - Aug 2020 3 months
Automation & Analytics Consultant
Growth Orbit

Growth Orbit specializes in providing B2B lead generation services.

  • Provided consultative research, strategy, development, and analytics for a new sales CRM platform.
  • Managed strategic planning and automation implementation.
Feb 2019 - Feb 2020 1 year
Email Deliverability Manager
Springbot

Springbot provides advanced e-commerce marketing technology and analytics for SMBs.

  • Analyzed and optimized inbox placement and email metrics for platform and customers, leading collaboration between sales, marketing, customer success, product, and development.
  • Increased delivery rate of SaaS platform from 94% to over 99% for the entire email ecosystem.
  • Reduced customer churn rate from 6% to 3%, largely from email performance churn.
  • Performed large-scale data analysis, modeling, and dashboards to track metrics/segments and optimize IP risk pools.
  • Developed new processes, product briefs, lead gen pieces, customer education KB, internal training, and automated more than 40 hrs for new customer onboarding; cut onboarding times by 50%.
  • Consulted with Twilio SendGrid Email Experts on ESP (Email Service Provider) filtering algorithms and inbox behavior for product development and implementation.
Oct 2017 - Jan 2019 1 year 3 months
Digital Marketing Manager
SimplePart

SimplePart, an Infomedia Ltd company, is a developer of parts, accessories, and service e-commerce programs for the world’s largest automakers and their dealers. 

  • Worked with startups to Inc. 5000 companies (data technology and e-commerce) on content strategy, landing page creation and UX optimization, multi-tiered SEO strategy and implementation, lead generation, and B2B and B2C inbound marketing initiatives.
  • Developed multi-channel content strategy and editorial and channel calendar for brand awareness, lead generation and nurturing, sales improvement, and loyalty and retention rates.
  • Directed SEO content strategy, implementation, competitor analysis, and UX optimization resulting in a 20-30% increase across the board in organic traffic on the new e-commerce platform launch.
  • Led B2B and B2C email marketing campaigns from creative, design, to post-analysis and increased open and CTR rates into double-digits using A/B testing; reduced costs by 42% through Mailchimp list segmentation, and drove remarketing, cohort targeting, and automation efforts.
  • Collaborated with SEM Manager to reduce PPC costs to less than 10 cents while retaining high conversion rates
  • Clients: Toyota, VW, Subaru, BMW, Volvo, and more.

Education

Sep 2005 - Jun 2009 3 years 9 months
Bachelor of Arts in Economics, -
University of California, Berkeley