Carlos Ruiz del Vizo
Webflow Expert

Carlos Ruiz del Vizo

Worked with Dropbox, Webflow, Mastercard, Pepsi, & Accenture.
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About

Carlos Ruiz del Vizo is a webflow developer who worked for Awasero and Nirvana Money. As a senior product manager with more than 14 years of experience, he built digital products for companies like Dropbox, Kajabi, Webflow, Mastercard, Pepsi, Accenture, and more. His expertise lies in product management, agile project management, UX and UI design, SEO optimization, KPI analysis, revenue growth, customer acquisition, and interactive methodology.

Employment

5 roles
Jan 2013 - Feb 2023 10 years 1 month
Webflow Developer
Awasero
  • Delivered 100+ consultancy projects to firm clients, securing more than $400k in revenue and significantly increasing the awareness of the company.
  • Led the vision and drive of comprehensive projects such as Pasalo, an SMS mobile payment service and BMG chatbot; managed ideation, timelines, budgets, and launch to bring the vision to fruition.
  • Recruited and supervised a team of ten, ensuring the effective execution of product development projects for clients; efforts led to a 30% rise in product usage in Hispanic markets.
Sep 2022 - Feb 2023 5 months
Webflow Developer
Nirvana Money
  • Developed, recommended, and implemented web marketing plans and programs designed to meet business goals, including growing revenues, clients, and profitability.
  • Worked with a cross-functional team of UX, UI, SEO, IT, content, and other key stakeholders to ensure projects meet strategic objectives and timelines and incorporate web best practices.
  • Reviewed design documentation with development teams and QA and gaining approvals for creative deliverables from legal, SEO, and business leaders.
Jan 2020 - Jan 2022 2 years
Web Product Manager
Kajabi
  • Managed marketing sites that combined served more than 7.8MM users annually.
  • Optimized the User Experience by generating weekly A/B experiments achieving up to a 12% increase in time on the page and a 6% click rate, incrementing annual trials by up to 6%.
  • Collaborated with the creative team to create a web design system that reduced the landing page implementation time by 20% and the data analytics teams on the implementation of 10 platforms.
  • Planned and executed the internationalization of the marketing site to 10+ countries, with strategies that increased regional revenue by 7%
  • Initiated the SEO department and worked with the content marketing team to improve the technical performance of the marketing site generating a 12% increase in organic traffic.
Jan 2016 - Jan 2018 2 years
Web Marketing Manager
Finconecta
  • Conceptualized and controlled the brand's international marketing and design approach, which reported over $1.5MM in Hispanic and African financial institutions’ revenues.
  • Collaborated for the international deployment of 10+ physical booths at FinTech conferences in Singapore, Ethiopia, Argentina, and Bolivia; secured resources from FMO and IDB Bank.
  • Championed artificial intelligence projects; developed both the front-end and artificial intelligence product design of Futura, an AI platform that optimizes banks' APIs within the FinTech marketplace.
Jan 2013 - Jan 2015 2 years
Senior Project Manager
Amarillo Creative Lab
  • Executed 50+ physical, editorial, and digital projects and campaigns for high-profile clients such as Pepsi, Mastercard, Oscar Mayer, and Nestlé, with an allocation of over $1M in revenue to the agency.
  • Led the production of two “Pepsi Streams,” the first streamed concert in Venezuela.
  • Managed a $2MM budget and led the negotiation of 100 contracts with agencies and influencers.
  • Handled the Software (Web & App) Development Department, growing the organization from a single employee to a team of 12, implementing agile development for a more robust output.

Education

Jan 2008 - Jan 2012 4 years
Master's Degree, Marketing
IESA
Jan 2003 - Jan 2007 4 years
Bachelor's Degree in Business, Business Administration and Management
Universidad Nueva Esparta

Portfolio

1 item