Working on SEO analysis and strategies:<ul><li>Analyzed website performance and organic data based on SEO KPIs, including organic traffic, CTR, organic rankings and visibility, bounce rate, organic conversions, time on site, and page exit rate.</li><li>Performed monthly SEO campaign reviews.</li><li>Created 90-day SEO strategic plans based on past campaign performance and future goals.</li><li>Conducted website performance audits.</li><li>Worked on Google/Bing analytics; created customized reports and custom dashboards.</li><li>Segmented and filtered analytics data.</li><li>Created and successfully executed SEO campaigns with the goal of increasing all SEO KPIs.</li></ul>Working in SEO department documentation and processes and training:<ul><li>Created efficient and effective processes for a variety of SEO activities including keyword research, high-quality guest posting strategies, developing and distributing infographics, new website launches, and site transfers.</li><li>Assisted with putting together effective SEO packages.</li><li>Trained and mentored SEO interns.</li><li>Acted as a subject matter expert for all SEO-related questions from team members.</li></ul>Working on onsite SEO activities:<ul><li>Created optimal site structure and sitemaps.</li><li>Conducted effective keyword research and keyword mapping.</li><li>Optimized internal linking.</li><li>Optimized URL structure, meta tags, and ALT tags.</li><li>Tested website speed.</li><li>Tested and created Schema codes.</li><li>Indexed new optimized pages.</li><li>Handled redirects.</li><li>Coordinated site transfers.</li><li>Monthly onsite technical audits.</li></ul>Working on offsite SEO activities:<ul><li>Conducted link building campaigns including guest posting outreach, infographic promotion, and competitor backlink analysis.</li><li>Handled link prospecting to find relevant link creators.</li><li>Tested various outreach templates.</li><li>Identified and researched ideas for link-building assets creation.</li><li>Successfully acquired relevant backlinks from high DA domains.</li><li>Handled link detox for spammed sites; analyzed backlink profiles and submitted disavow file.</li><li>Worked on citations/local listings updates.</li></ul>

SEO Strategist & Analyst, SEO Manager

<ul><li>Worked directly with digital marketing agencies providing mainly SEO and content writing services.</li><li>Conducted SEO audits and suggesting areas of improvement regarding onsite content, technical SEO, and link building.</li><li>Provided SEO implementation from initial research and audit through to build, optimization, and reporting/insights.</li></ul>

SEO Consultant & Content Writer

<ul><li>Achieved top Google ranking positions for multiple client websites: newacunit.com, precisionairandheating.com, mybizniche.com, arizdui.com, lhccriminallawyers.com, beyondfitpilates.com, h2opoolservice.com, affordablecontractorsinsurance.com, and azduiteam.com.</li><li>Increased website traffic and visitor conversions by more than 100%.</li><li>Coordinated and implemented effective search engine optimization campaigns.</li><li>Managed all offsite and onsite SEO activities.</li><li>Interviewed and hired new employees.</li><li>Managed and trained and turned around a team of 10 SEO specialists.</li><li>Collected relevant data, analyzed major KPIs, and identified areas of improvement.</li><li>Developed client reports.</li><li>Communicated SEO client work status with other departments.</li><li>Communicated with clients via email and in-person SEO meetings.</li></ul>

SEO Manager

<ul><li>Optimized online marketing channels and campaigns to ensure optimal ROI.</li><li>Improved local search and managed directory listings.</li><li>Developed link building campaigns for local and national clients, including Fortune 500 companies.</li><li>Provided detailed client reporting.</li><li>Increased site traffic and performance which led to increased conversions.</li><li>Managed online blogs for clients; researched blog topics, edited blog articles, and make them SEO-friendly.</li><li>Implemented on-page and off-page SEO content strategies.</li><li>Tracked, optimized, and reported SEO performance to clients.</li><li>Updated strategy with white hat SEO tactics.</li></ul>

SEO Strategist

<ul><li>Achieved Top Ranking positions for multiple clients.</li><li>Managed day-to-day account activity and reporting. Direct fulfillment support on completion of deliverables.&nbsp;</li><li>Handled a team of link-builders responsible for authoritative link-building for clients on a monthly basis.</li><li>Managed a team of blog writers responsible for creating compelling optimized content for clients.</li><li>Provided technical analysis and strategic recommendations for on-page optimization and site functionality.</li><li>Used Google Search Queries, Buzzstream, GroupHigh, and Link Prospector to find related authoritative sites for link-building and content promotion.</li><li>Created and tested email various templates in Buzzstream to find the correct variable that generated the most responses back.</li></ul>

SEO Specialist

Wrote an SEO post that provides questions to ask to weed out a not-so-good SEO company from an excellent one.

8 Questions You Should Really Ask a Prospective SEO Company

Raluca Crasuleac

Handled SEO activities and wrote about 10 common dental marketing mistakes that could hurt marketing efforts.

The Importance of Online Dental Practice Marketing

Created SEO pieces that have been published on the AMA's blog.

The 2019 Digital Marketer's Cheat Sheet - AMA American Marketing Association Boston Chapter

English (British)

Raluca Crasuleac is a skilled SEO strategist and content writer with over eight years of hands-on experience. Her expertise lies in technical SEO audits, web analytics, research and data analytics, and content marketing. By combining her marketing knowledge with her neuroscience insights, Raluca has a better understanding of how consumers make buying decisions thus having the unique ability to create innovative organic SEO strategies and drastically increase website traffic and other key KPIs. Some of her SEO pieces have been published on the AMA's blog and other digital marketing blogs.

Raluca Crasuleac

Employment Highlights

Education Highlights

Portfolio

8 Questions You Should Really Ask a Prospective SEO Company

The Importance of Online Dental Practice Marketing

The 2019 Digital Marketer's Cheat Sheet - AMA American Marketing Association Boston Chapter

8 Questions You Should Really Ask a Prospective SEO Company

The Importance of Online Dental Practice Marketing

The 2019 Digital Marketer's Cheat Sheet - AMA American Marketing Association Boston Chapter