Raluca Crasuleac

Working on SEO analysis and strategies:

• Analyzed website performance and organic data based on SEO KPIs, including organic traffic, CTR, organic rankings and visibility, bounce rate, organic conversions, time on site, and page exit rate.
• Performed monthly SEO campaign reviews.
• Created 90-day SEO strategic plans based on past campaign performance and future goals.
• Conducted website performance audits.
• Worked on Google/Bing analytics; created customized reports and custom dashboards.
• Segmented and filtered analytics data.
• Created and successfully executed SEO campaigns with the goal of increasing all SEO KPIs.

Working in SEO department documentation and processes and training:

• Created efficient and effective processes for a variety of SEO activities including keyword research, high-quality guest posting strategies, developing and distributing infographics, new website launches, and site transfers.
• Assisted with putting together effective SEO packages.
• Trained and mentored SEO interns.
• Acted as a subject matter expert for all SEO-related questions from team members.

Working on onsite SEO activities:

• Created optimal site structure and sitemaps.
• Conducted effective keyword research and keyword mapping.
• Optimized internal linking.
• Optimized URL structure, meta tags, and ALT tags.
• Tested website speed.
• Tested and created Schema codes.
• Indexed new optimized pages.
• Handled redirects.
• Coordinated site transfers.
• Monthly onsite technical audits.

Working on offsite SEO activities:

• Conducted link building campaigns including guest posting outreach, infographic promotion, and competitor backlink analysis.
• Handled link prospecting to find relevant link creators.
• Tested various outreach templates.
• Identified and researched ideas for link-building assets creation.
• Successfully acquired relevant backlinks from high DA domains.
• Handled link detox for spammed sites; analyzed backlink profiles and submitted disavow file.
• Worked on citations/local listings updates.

• Worked directly with digital marketing agencies providing mainly SEO and content writing services.
• Conducted SEO audits and suggesting areas of improvement regarding onsite content, technical SEO, and link building.
• Provided SEO implementation from initial research and audit through to build, optimization, and reporting/insights.

• Achieved top Google ranking positions for multiple client websites: newacunit.com, precisionairandheating.com, mybizniche.com, arizdui.com, lhccriminallawyers.com, beyondfitpilates.com, h2opoolservice.com, affordablecontractorsinsurance.com, and azduiteam.com.
• Increased website traffic and visitor conversions by more than 100%.
• Coordinated and implemented effective search engine optimization campaigns.
• Managed all offsite and onsite SEO activities.
• Interviewed and hired new employees.
• Managed and trained and turned around a team of 10 SEO specialists.
• Collected relevant data, analyzed major KPIs, and identified areas of improvement.
• Developed client reports.
• Communicated SEO client work status with other departments.
• Communicated with clients via email and in-person SEO meetings.

• Optimized online marketing channels and campaigns to ensure optimal ROI.
• Improved local search and managed directory listings.
• Developed link building campaigns for local and national clients, including Fortune 500 companies.
• Provided detailed client reporting.
• Increased site traffic and performance which led to increased conversions.
• Managed online blogs for clients; researched blog topics, edited blog articles, and make them SEO-friendly.
• Implemented on-page and off-page SEO content strategies.
• Tracked, optimized, and reported SEO performance to clients.
• Updated strategy with white hat SEO tactics.

• Achieved Top Ranking positions for multiple clients.
• Managed day-to-day account activity and reporting. Direct fulfillment support on completion of deliverables. 
• Handled a team of link-builders responsible for authoritative link-building for clients on a monthly basis.
• Managed a team of blog writers responsible for creating compelling optimized content for clients.
• Provided technical analysis and strategic recommendations for on-page optimization and site functionality.
• Used Google Search Queries, Buzzstream, GroupHigh, and Link Prospector to find related authoritative sites for link-building and content promotion.
• Created and tested email various templates in Buzzstream to find the correct variable that generated the most responses back.

Dean’s List: 2009

President’s Honor List