Working on SEO analysis and strategies:
- Analyzed website performance and organic data based on SEO KPIs, including organic traffic, CTR, organic rankings and visibility, bounce rate, organic conversions, time on site, and page exit rate.
- Performed monthly SEO campaign reviews.
- Created 90-day SEO strategic plans based on past campaign performance and future goals.
- Conducted website performance audits.
- Worked on Google/Bing analytics; created customized reports and custom dashboards.
- Segmented and filtered analytics data.
- Created and successfully executed SEO campaigns with the goal of increasing all SEO KPIs.
Working in SEO department documentation and processes and training:
- Created efficient and effective processes for a variety of SEO activities including keyword research, high-quality guest posting strategies, developing and distributing infographics, new website launches, and site transfers.
- Assisted with putting together effective SEO packages.
- Trained and mentored SEO interns.
- Acted as a subject matter expert for all SEO-related questions from team members.
Working on onsite SEO activities:
- Created optimal site structure and sitemaps.
- Conducted effective keyword research and keyword mapping.
- Optimized internal linking.
- Optimized URL structure, meta tags, and ALT tags.
- Tested website speed.
- Tested and created Schema codes.
- Indexed new optimized pages.
- Handled redirects.
- Coordinated site transfers.
- Monthly onsite technical audits.
Working on offsite SEO activities:
- Conducted link building campaigns including guest posting outreach, infographic promotion, and competitor backlink analysis.
- Handled link prospecting to find relevant link creators.
- Tested various outreach templates.
- Identified and researched ideas for link-building assets creation.
- Successfully acquired relevant backlinks from high DA domains.
- Handled link detox for spammed sites; analyzed backlink profiles and submitted disavow file.
- Worked on citations/local listings updates.
